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Media & marketing

This Month

News Corp’s climate change flip ‘down to Australian editors’

The media giant’s global CEO says News Corp Australia’s pivot on global warming was driven by local editors and not imposed from above.

  • Miranda Ward

Trump’s social media deal ignites 350pc gain in SPAC’s shares

With volume of more than 477 million shares, it was the most actively traded stock on the Nasdaq.

  • Medha Singh and Sinéad Carew

How much money YouTubers really make, according to dozens of creators

Those who are part of the Partner Program can monetise their videos with ads, but the amount they earn varies, based on several factors.

  • Amanda Perelli

AFR returns to Tokyo after 15 years

North Asia correspondent Michael Smith’s arrival is well-timed for Japan’s October 31 election.

  • Updated
  • Mark Mulligan

AFR scoops, podcast, cartoon are Walkley Awards finalists

Journalists and a cartoonist from The Australian Financial Review have been nominated in three categories for Australia’s top journalism awards.

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Trump to regain social media presence with new company

The former US president has announced a deal that will give him a social media platform after he was kicked off Twitter and Facebook platforms. 

  • Jennifer Jacobs and Mark Niquette

Fran Kelly quits ABC’s RN Breakfast after 17 years

The ABC Radio presenter will leave the national broadcaster’s morning spot in December, saying, ‘Breakfast is a hard taskmaster – 17 years of early mornings is tough.’

  • Miranda Ward

Network 10 freshens up line-up with Hunted

It will inject freshness into its primetime schedule with reality show Hunted but will largely rely on known quantities to attract audiences and advertising partners. 

  • Miranda Ward

Businesses need to persuade staff to return to the office says ad boss

With remote working an expectation of staff, businesses will have to work harder to convince staff of the need to come in to the office environment, says Havas Group AUNZ chairman.

  • Miranda Ward

Sydney Morning Herald editor Lisa Davies resigns

The Sydney Morning Herald editor Lisa Davies has resigned and will leave the masthead after almost a decade, with The Herald’s deputy editor Cosima Marriner to step in as acting editor until a replacement is found.

  • Miranda Ward

Ex-AFL star sells start-up for $205m after just four years

The recent boom in Brisbane-based tech company success continues as former Adelaide Crow Brad Moran sells CitrusAd to French giant Publicis Groupe.

  • Jessica Sier

Man sues Canon for $6m over printers that won’t scan when ink runs low

His class-action lawsuit filed in New York said it expected the full list of plaintiffs to be more than 100 consumers.

  • Kevin Shalvey

Media-tech business tackling financial literacy raises $800,000

Flux, a media and technology business with the ambitious goal of improving financial literacy, has closed an $800,000 seed funding round led by Ruslan Kogan and co-founders of Catch Group, Hezi and Gabby Leibovich.

  • Miranda Ward

Lockdowns to blame for no growth in ad industry, says DDB boss

The advertising industry has stalled as a result of the COVID-19 pandemic and people being forced to work from home, delivering consistent work but nothing that breaks the mold, says agency DDB Melbourne’s Mike Napolitano.

  • Miranda Ward

Advertisers say Australians want to create a ‘new me’ after COVID

Advertising agency Leo Burnett identified four modes that will shape human behaviour in the coming months, including making up for lost time, revelling in the moment, “a new me” and a new world.

  • Miranda Ward
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Seven and Nine fight over ratings crown

Seven has reclaimed the ratings crown after losing it to rival Nine in 2019, as the third commercial free-to-air player ViacomCBS-owned Network 10 prepares to present its case to advertisers on Wednesday.

  • Miranda Ward

DoorDash in push for bigger bite of food delivery market

American juggernaut delivery service DoorDash has launched its first local advertising campaign as it seeks to topple the local dominance of Menulog and Uber Eats.

  • Miranda Ward

Cinema banks on blockbusters to woo back moviegoers

The cinema industry is banking on a strong pipeline of blockbuster films to help draw the public back to the movies after COVID-19 lockdowns sent screens dark.

  • Miranda Ward

AKQA tops 10 most innovative media and marketing firms of 2021

AKQA is the prize-winner for the 2021 BOSS AFR most innovative firm in the media and marketing category.

  • Mark Eggleton

Foxtel launches news subscription offering Flash

Its latest streaming service will give subscribers access to a range of global and local news sources including Sky News, Al Jazeera and Fox News.

  • Miranda Ward