Small business resources

• Keep up with current events
  Know what climate you're Tweeting in. What might have felt like a good message yesterday may not be the right thing to say today.

• Be genuine
  This is not the time to disguise profit efforts or make sweeping pledges. Earn trust through transparency.

• Be thoughtful about your tone of voice
  Sassiness may not be the best approach right now, but empathy and understanding can go a long way.

• Consider the value you’re adding
  Don’t join the conversation just to join –– look for ways to contribute. Some ideas: use Tweets to share positivity, create community, or provide customer support.

Engage and grow your following with these Tweet ideas:

• A month of Tweet ideas for brands on Twitter
• 5 creative ways brands can use Tweet threads
• 4 ideas for creating video content with your phone
• Recurring Twitter hashtags for every day of the week