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OK, HERE WE GO: In Nov. 2016, I co-founded Sleeping Giants. Today, we (
@catthekin & I) are launching the next step of this journey: Check My Ads. Our mission: to help you stamp out hate speech & racist websites from your digital ad buy all at once.https://checkmyads.org/?utm_source=twitter&utm_medium=nandoodles&utm_campaign=launch_announcement …Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
Ok but literally no one is doing that…https://twitter.com/shails/status/1445208465656270849 …
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Forcing myself to listen to Ben Shapiro's voice for an upcoming BRANDED. Send help.
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Nandini Jammi Retweeted
All of this is a microcosm of what’s wrong: advertisers brand safety, poor bid strategy, greedy SSPs, hateful content. No pun, but it’s all on “display” here.
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Why?
@PubMatic let this website into their inventory. That’s not on the kid.https://twitter.com/monetizedspace/status/1445084534999977984 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
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This is paid for by advertisers.https://twitter.com/ZTPetrizzo/status/1445035729139159040 …
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Nandini Jammi Retweeted
That is an insanely high CPM for a display ad, but in political digital media buying that rate isn’t that surprising.https://twitter.com/nandoodles/status/1445056370978471940 …
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A timely post from
@braedon, creator of http://well-known.dev , the tool that we use to uncover shady shit in adtech co's sellers.json files.https://twitter.com/braedon/status/1445063035555487750 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Platforms that have already dropped the site:
@kargo@TripleLiftHQ@Teads@OpenWebHQ It's too late for@OpenX to be a leader, but they can certainly be a follower!Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
Weird!
@OpenX is a sponsor of the Brand Safety Institute (@safe_brands) but they're one of the last ad exchanges still monetizing The Post Millennial, a disinfo site led by Andy Ngo. Can you help,@mikezaneis?pic.twitter.com/1fCcvY2Z5LShow this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
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What I want to know is why
@PubMatic is placing@PPFA ads on a Canadian hate site that other ad exchanges are fleeing - at a whopping $11+ CPM rate?@KyleDozeman can you weigh in?pic.twitter.com/bTkwV9W56PShow this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
There are billions of shitty sites on the internet.
@kargo's value prop is that they screen for the best ones, visited by the realest people and provide the highest ROI. What they're actually giving them is garbage inventory & fudging transparency while they're at it.Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
There are tons of other websites that
@Kargo still needs to address: http://Multiply.com ? Boons Media? Who TF are these companies? Why are they working w/ so many "Publishers" that don't have ads on their websites?pic.twitter.com/fAuUGW0xNZShow this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
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I only know that Spike Media is a MFA ring bc the founder told me that he runs HistoryCollection(.)com, which I then popped into http://well-known.dev to find all the other outlets he runs. Is this the supply chain transparency
@kargo waxes poetic about?pic.twitter.com/n6vJNYC21cShow this threadThanks. Twitter will use this to make your timeline better. UndoUndo
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