The first-ever campaign from Twitter's developer platform team hopes to help people understand the impact of extreme weath ...
Today's Top News
Search & Performance Marketing DailyMicrosoft Enables 'Purpose' Attribute Advertising
The attributes will allow businesses to demonstrate how their brand values align with the values of their customers, and show their companies are inclusive. ...
Google execs are negotiating with their counterparts at ByteDance and Facebook to get data needed to index a ...
Honda plans to begin integrating Google built-in with the all-new model that will go on sale in t ...
FTC Chair Lina Khan suggested this week that she plans to devote more resources to the "root cause ...
Diageo's Bulleit Frontier Whiskey has launched "Local Bar Sundays," featuring a "First Drink's on Us" $250,000 rebate prog ...
WPP issued a statement noting violations occurred during the Sorrell administration and that new compliance measures have be ...
Hulu placed 94% of its social impressions on YouTube. Peacock put 49% of all its sponsored impressions ...
Both are currently handled by Wieden+Kennedy, and the agency is expected to participate in the review. W+K w ...
General Motors, Amazon Intro OnStar Guardian For Home Use
The hands-free Alexa skill makes it easy for customers to get help from OnStar's emergency-certified advisors when th ...
CherryRoad Media To Acquire 20 Titles From Gannett
The newspapers are published in Kansas, Nebraska, Iowa and Missouri. ...
Court Sides With Vimeo In Lawsuit Over Video Takedowns, But Ducks Section 230
For the third time, a federal appellate panel sided with Vimeo in a lawsuit brought by "former homosexua ...
Black Friday-Cyber Monday Conversions Surged In 2020: Will They Do The Same This Year?
The Delta variant could keep conversions from growing at quite the same rate, Wunderkind warns. ...
New Apple Feature Can Leak IP Addresses: Report
Apple reportedly has patched iCloud Private Relay, but not for iOS 15, The Hacker News says. ...
'Vacationer 'Magazine Relaunches To Better Serve LGBTQ+ Community
The magazine will be accompanied by a web travel series: 'Check Your Luggage.' ...
INMA Launches New Topic Program: The Advertising Initiative
INMA will offer a newsletter, master classes and video meet-ups on rejuvenating post-pandemic ad sales. ...
Brooklyn Brewery Taps London Agency For LGBTQ+ Campaign
The initial creative, which includes a :60 video, highlights five grassroots LGBTQ+ activists from around the globe. ...
In Pfister Campaign Faucets Become An Extension Of Personality And Style
The "Pfits Just Right" campaign focuses on helping consumers see their world with Pfister in it - v ...
Google Ads Account Outage Fixed
Google confirmed on Twitter that an "account outage issue" caused some ads to stop serving on Wednesday afternoo ...
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Find Out More »OPINION
With ineffectual blow after ineffectual blow doing nothing more than superficial damage, it seems the Facebook empire is here to stay. But there may be cracks in the hegemony. ...
If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, buying and measurement metric that drives virtually all U.S. television ad spe ...
Nearly half of consumers say they're "unlikely to buy products or services from companies not aligned with their political views." ...
Starcom Is First Half's Global Pitch King
Nielsen To Start Local TV Impressions Metric Measure In January 2022
Litmus Integrates With Adobe Journey Optimizer
Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads
Omnicom Wins Consolidated Global Mercedes-Benz Marketing Account
