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A breath of fresh typographic air at http://whitehouse.gov . Kudos to @benostrower and @WideEyeCo for the redesign, cleverly flipping the Mercury and Decimal typefaces that were used in the campaign. →
After the election, I made a little "thank you for voting" post for Instagram, which I proposed to @robynkanner at the campaign. "When we make Mercury the hero instead of Decimal, it feels more like 'governing' than 'campaigning,' doesn't it?" I asked. Robyn's immediate reply: →
she'd already had that EXACT idea, and had already prepped this for election night: Mercury as the hero, and Decimal as a supporting role: →pic.twitter.com/lsCtkqSQhD
So it was fun talking to Ben about the White House, when he proposed this very same thing, and at the very same time: that the serif Mercury felt more like the voice of the institution, and that the sans serif Decimal could assist: →pic.twitter.com/09vx7CRTqi
When three designers come to the same conclusion from different perspectives, you've got to hope that you're on to something. My enormous thanks to ALL of the teams who have put such hard work into the campaign, the transition, and the new White House website!
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