Lockard & Wechsler Direct, a 30-year-old performance marketing agency, is one of several shops trying to pick their way through a more compl...
DIGIDAY+ RESEARCH
A majority of independent agencies are confident that just three platforms they use drive marketing success.
A majority of independent agencies are confident that just three platforms they use drive marketing success.
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Member ExclusiveDigiday Research: The five-day in-person office workweek is dead
- Cloud computing is the new frontier for companies looking to get ahead of Google
- ‘Don’t freak out yet’: Publishers brace for iOS changes to their newsletter businesses
- Fewer stories, told better: News UK is changing how it commissions stories to grow subs
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Member ExclusiveMedia Briefing: How publishers’ fourth-quarter ad sales strategies are shaping up
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With user-generated content on the rise, platforms are emerging to support this new type of creator
In 1996, Bill Gates infamously stated that “content is king”. In 2021, it might make sense to append “user-generated” at the beginning of th...
- ‘Continue to ebb and flow over time’: Denny’s chief brand officer on how consumers’ moods inform brand messaging
- Apple poised to reshape online advertising as investment and influence grows
- ‘Every brand has a purpose’: A collective of women’s health brands rally against Texas’ new abortion law
- This search marketing pioneer is running for office, but search is not the most important part of his campaign playbook
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Member ExclusiveFuture of TV Briefing: How the TV, streaming and digital video industry spent its summer
The Future of TV Briefing this week recaps what happened over the summer, including the return of mega-merger mania, the sped-up upfront cyc...
- Cheat Sheet: TV networks, video platforms and publishers pitch advertisers at the IAB’s Fall Marketplace
- Why Canadian TV company Blue Ant Media has taken a niche, FAST-first approach to building up its U.S. business
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Member ExclusiveFuture of TV Briefing: How TikTok has influenced media companies’ videos on platforms like Snapchat and YouTube
- WTF is Ad-ID?
Future of work
The Times (UK) and The Sunday Times are changing the way they commission stories to grow digital subscriptions.
In less than two years, Whatnot has become the most valuable independent livestream shopping company in the U.S. The platform for collectible trading cards, comic books and toys just raised $150M in a Series C round from venture capital firms, valuing it at $1.5 billion. Whatnot co-founder Grant Lafontaine spoke with Modern Retail about the future of livestream e-commerce, what draws investors to the space, and how his company plans to preserve its identity even as it plots its live video takeover.
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PlatformsAmazon now ships more parcels than FedEx
In less than two years, Whatnot has become the most valuable independent livestream shopping company in the U.S. The platform for collectible trading cards, comic books and toys just raised $150M in a Series C round from venture capital firms, valuing it at $1.5 billion. Whatnot co-founder Grant Lafontaine spoke with Modern Retail about the future of livestream e-commerce, what draws investors to the space, and how his company plans to preserve its identity even as it plots its live video takeover.
As retailers evolve to compete, they’re infringing on the territory of one-time industry disruptors. Now, those with formerly innovative business models are expanding their horizons.
As retailers evolve to compete, they’re infringing on the territory of one-time industry disruptors. Now, those with formerly innovative business models are expanding their horizons.