Joe Cheng, (traditional Chinese: 鄭元暢; simplified Chinese: 郑元畅; pinyin: Zhèng Yuánchàng) (June 19 1982) is a Taiwanese model, actor and singer. Although he started his career as a model, Cheng is well known for his role as Jiang Zhishu in Taiwanese drama serial version of Japanese manga Itazura Na Kiss, It Started with a Kiss. Cheng has gained much recognition as an actor in most parts of Asia, particularly Taiwan, China, Hong Kong, Singapore, Philippines and Japan. Cheng released his debut EP, Sing a Song, in October 2009. The title of the EP as well as its title track is a play on the third word in his name, Chang (暢) as a homophone of the word “Sing” (唱) in Chinese.
Joe Cheng, who was previously (prior to 2005) known as Bryan Cheng, grew up in Beitun District, Taichung, Taiwan. Since his parents' divorce when he was in primary school, he has lived with his father. He also has an elder sister, who lives with their mother.
Cheng began his career in the entertainment industry with Catwalk Modelling Agency. He reportedly achieved success as a model within one year of signing on and is currently still under the management of the company. Cheng is based in Taiwan and also counts China, Hong Kong and Japan as his main target markets.