James has been part of the digital publishing landscape in Australia since 2002 and has worked within the automotive industry since 2007. He joined CarAdvice in 2013, left in 2017 to work with BMW and then returned at the end of 2019 to spearhead the content direction of Drive. In writing and presenting content for Drive, James understands that the needs of buyers will vary from car to car, and through his own family experience, knows what works best for when readers are dealing with day-to-day family challenges, and when they can simply relax and enjoy the drive. Much of his work is behind the scenes, guiding the strategy that steers the content publishing across all channels, but if given a chance will never shy away from getting his hands dirty off road, or at pace on a racetrack. James has owned dozens of cars, run a supercar club, competed in club and amateur level motorsport, and was even a finalist in the search for an Australian Top Gear presenter.