The largest Domain listing to help you stand out within your suburb2
Invest in quality exposure
Deliver strong exposure to engaged buyers, vendors, tenants, landlords and investors, and exclusive app
audiences by advertising all your properties as Platinum – Domain’s highest-performing digital listing.
- Platinum
at a glance - Deliver strong
sales results - Deliver strong
rental results - Showcase listing
selling points - Grow your
market share
The best opportunity to be seen, sold or
leased on Domain.
Deliver strong exposure to buyers, vendors, tenants, landlords and investors, and exclusive app audiences by advertising all your properties as Platinum – Domain’s highest-performing digital listing.
Complimentary weekly listing refresh — to make sure your listing is always top of mind
Access to additional products to attract buyers across multiple channels
Showcase your property to interested buyers via email with Domain’s Platinum e-brochure^
Showcase your listing’s best selling points
1. Offer available to new and upgrading depth listings contract. The discount is available on monthly subscription fee by 50% for the first 6 months from the Product Start Date. Agencies who load 100% of the listings onto Domain and maintain 100% listing parity with any other public portal, will see a discount on the monthly subscription fee by a further 50% for the first 6 months from the Product Start Date. If not all the listings being loaded on Domain, a notification will be sent to the agency by the assigned account manager to rectify this within 5 days. If not rectified, the discount reverts to 50%. Contact your AM to find out more. 2. Highest position when compared to a Gold, Silver, Branded or Basic Subscription listing. Excludes Top Spot. 3. Platinum listings are preferentially chosen over Gold, Silver, Branded and Basic listings. ^Complimentary Platinum eBrochure is excluded from selected Platinum Sales Packages. 3: Nielsen Digital Content Ratings, Monthly Tagged, Oct 2020, P2+, Digital (C/M), Text, Unique Audience, Domain 4: Domain app audience who do not use the next top property app, iOS and Android average, App Annie, avg of for iOS users and for Android users, October 2020. 5: Residential listings only sourced via internal Domain data for 12 months ending Oct 2020: Uplift compares Total Views per listing for Platinum Subscription rent listings to Basic Subscription rent listings, Nat. 6: Residential listings only sourced via internal Domain data for 12 months ending Oct 2020:Uplift compares Engagement per listing for Platinum Subscription rent listings to Basic Subscription rent listings, Nat. * Highest position when compared to a Gold, Silver, Branded or Basic Subscription rental listing. ^Complimentary Platinum eBrochure is excluded from selected Platinum Rental Packages.
A Platinum listing gives you
Exposure to Domain's quality audience of 6.9 million Australians1 to accelerate your sales success
10
more leads compared to Basic Subscription sale listings2
15
more views compared to Basic Subscription sale listings2
59
fewer days on market compared to Basic Subscription sale listings2
Highest product position in search results* and weekly listings refresh
Rank above all other listing types to secure maximum attention.
Your listing refreshes in search results each week, helping your property stay top of mind with buyers.
Largest branding available
Position yourself as a market leader to attract new listings.
Upgrade your Branded listing to Platinum and maximise your exposure
Platinum listing
The highest product position in search results, the largest property imagery and largest agent branding*
Branded listing
Source: 1. Nielsen Digital Content Ratings, Monthly (Tagged), March 2020, P2+, C&M, Text , Unique Audience, National, Domain only. 2. Domain internal data (March 2020) compared to a Domain Basic Sale Listing.
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At a glance
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Showcase listing selling points
A Platinum listing gives you
Exposure to Domain's quality audience of 6.7 million Australians3 to accelerate your sales success
EXCLUSIVE DOMAIN
APP AUDIENCE
54
of Domain app users don’t use the nearest competitors App4
ATTRACT MORE
INTEREST
3.8
as many views per listing compared to a basic subscription5
GET MORE
ENGAGEMENT
2.9
more engagement compared to a basic subscription6
Showcase your listing’s best points
Maximise your listing's exposure to hrlp attract quality tenants, more buyer enquiries, drive greater competition and accelerate your sales success
Largest property hero imagery, unlimited photos & interactive floor plan
Unmissable agent and office branding to drive market leadership
Showcase location with Interactive Google Maps & My Commutes
Inspection Planner & Auction Times
Highlight School Catchment Zones
Educate buyers with insights on recent sales in this area
Highlight key information of people living in the local area
Showcase other listings from your agency
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Deliver strong results
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Grow your market share
Grow your market share
Domain's high impact branding opportunities with Platinum can help you put your best foot forward to new vendors, landlords and investors to grow your business
Largest banner on ‘Find an agent’
Stand out when vendors search for local agents to sell their property.
