Customer Spotlight

DocuSign enables customers to succeed with Mixpanel

DocuSign uses Mixpanel to track key metrics to improve customer experience, resulting in more conversions, onboarding completions, and paid upgrades.

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SUCCESS STORIES

When our customers win, we win too

See how our customers—from some of the world's largest companies to the most innovative startups—use Mixpanel to reach their business goals.

Improving the job search experience

ZipRecruiter uses Mixpanel to continually test and optimize its product to deliver the best job search experience and make more matches.

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Creating more websites

Duda uses Mixpanel to improve new website conversions and to inform product development.

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Boosting engagement and decreasing churn

Deliveroo uses Mixpanel to test hypotheses that boost engagement and decrease churn.

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Insuring the best user experience

Lemonade’s teams use Mixpanel to understand and improve the full user journey.

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Dating backed by data

Hinge uses Mixpanel to develop, iterate, and improve its app.

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Connecting people to their past with behavior insights

Ancestry turned to Mixpanel as a better way for its product managers to access self-serve behavior insights.

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Comparing data around the globe

Skyscanner uses Mixpanel to get deeper user insights and share learnings with teams throughout the world.

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Understanding its users better

Ticketmaster uses Mixpanel’s Insights, Funnels, and Retention to inform product decisions.

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Tuning into user behaviors with analytics

STARZ PLAY used Mixpanel funnels to increase conversions and decrease costs

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Mixpanel’s ability to run detailed queries across millions of data points in a fraction of a second sets it apart. As our user base grew, the team could still get answers to their questions right away.
Nissim Lehyani Senior Director of Product Management

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Driving impact

How can product analytics impact your business?

We collected hundreds of responses from active customers who shared how they improved their key performance metrics using Mixpanel.

15%

increase in
accounts

Mixpanel enables DocuSign to be successful because it enables our customers to be successful. What started as a need for simple marketing metrics turned into custom product metrics for over 100 different stakeholders across the company. Drew Ashlock Product Manager

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15%

increase in overall messages sent

Viber needed a tool for the product managers to make quick and smart decisions. With Mixpanel, we get the answers we need to execute on our vision. Oz Radiano Senior Product Manager

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