Essentials to find product-market fit
100K monthly tracked users
More answers for more people
Pick your monthly tracked users and buy online
Empower teams in large organizations
Custom plans and pricing to suit your needs
Startups that are less than 2 years old with up to $5M in total funding receive $50,000 in credits towards the Mixpanel Growth plan.
Insights | |||
Flows | |||
Funnels | |||
Retention | |||
Explore |
Limited | ||
Limited | |||
Impact | |||
Find interesting segments | |||
Experiments | |||
Signal | |||
Limited | |||
Statistical operators for events and properties | |||
Behavioral frequency analysis | |||
Custom sessions | |||
Custom events | |||
Custom properties | Limited | ||
Lookup tables | Limited | ||
Live view | |||
Custom dashboards for web and TV | |||
Email digests | |||
Alerts | |||
Mixpanel SDKs for real-time tracking | |||
Identity merging across sessions, devices and platforms | |||
Import API | |||
Schemas API | |||
Limited | |||
Report exports | |||
Raw data export API | |||
Formatted API export | |||
Automated data export (via data pipelines add-on) | GCP, AWS, Snowflake | GCP, AWS, Snowflake | |
A/B testing and experimentation tools | |||
Advertising platforms | |||
Attribution | |||
Customer data platforms | |||
Data governance | |||
Product tours and onboarding | |||
Messaging | |||
Data dictionary | |||
Data management | |||
Limited | Limited | ||
Entity sharing and permissions controls | |||
Private reports | |||
Data views | |||
Sensitive data classification | |||
Project roles & permissions | |||
Two-factor authentication | |||
Support for US or EU data residency | Free | Free | Free |
SAML-based single sign-on (SSO) | |||
GDPR compliant | |||
Native SOC 2 type II Compliant | |||
CCPA compliant processing | |||
Limited | Limited | ||
Data retention policy | 5 years | 5 years | Custom |
HIPAA compliant processing | |||
Security consultations and custom Data Processing Agreements | Available add-on | ||
Saved reports | 5 per seat | Unlimited | Unlimited |
Data history | Unlimited | Unlimited | Unlimited |
MTU pricing | Up to 100,000 MTUs per month | Up to 100,000 MTUs per month | Custom pricing for any MTU volume |
Event throughput limit | 1,000 per MTU | 1,000 per MTU | Custom |
Event based pricing | |||
Accommodations for seasonal traffic | |||
Mixpanel community membership | |||
Email support | Weekdays 12am-5pm PT | Weekdays 12am-5pm PT | |
Live chat and faster response SLAs | Available as add-on | ||
Dedicated Customer Success Manager (CSM) | Available as add-on | ||
Early access to betas |
Add-ons give you access to more Mixpanel features and are priced as a percentage of your base plan. Only available with Growth and Enterprise packages.
Monthly Tracked Users are calculated across all projects in an organization. For each project, MTUs are calculated as the number of unique visitors with at least one event in the last month.
In rare cases, where your users average more than 1000 events each, MTUs will be calculated as the total number of events divided by 1000. Learn More
We don't stop collecting your data. Once you've finished using your prepaid amount of monthly tracked users you'll be charged our Ă la carte rate (20% above our normal plan rates) for each additional user tracked that month.
Customers on annual plans prepay for monthly tracked users for the entire year and receive a discount for their commitment. The annual plan allows you to purchase MTUs at a lower rate.
To get an idea of your MTU count, add your monthly active users to the number of anonymous visitors you get per month. Some tools also call this metric "Monthly Unique Visitors."
Powerful self-serve product analytics to help you convert, engage, and retain more users.