How is my product used?
See which features are popular and how many power users you have.
Trusted by over 26,000 companies to keep customer data secure
UNDERSTAND
Learn More About Interactive Reports
Powerful reports to answer any question
Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviours tied to long-term retention.
Where and why do users drop off?
Build retroactive funnels and analyse conversion rates on the fly.
Which users retain best?
See which types of users stick
around, and for how long.
EXPLORE
Try It With Sample Data
Simple workflows to get answers fast
Build funnels, see top user flows, create cohorts, and more with just a few clicks. No need to invest hours writing SQL or waiting on someone to do it for you.
35%
43%
46%
Uniques in Specific Order, who converted within 30 days.
1. Home
2. Sign Up
3. Account Created
Integrate
Learn More About Data Integrations
Connect to your data lake
Mixpanel can read directly from any data lake. No need to install SDKs or build processes to send us data.
All the ways to get data into Mixpanel
In addition to loading data from your warehouse, you can stream events directly from your apps and servers using a customer data platform (CDP) or Mixpanel SDKs.
What will your data teach you?
- Measure what matters
- Analyse usage trends
- Answer your questions
Customer Story
See how
Deliveroo is changing the pace of innovation for the food delivery industry
- Customer-first experience: 4.7 star app
- Self-serve reporting: product, marketing and engineering teams across the company have access to the same data
- Data-driven decisions: test hypotheses and validate engagement flows
“For us, it’s about being able to understand how we can optimise our partner’s onboarding journey and their journey to success. Mixpanel allows us to have that full picture, being able to trace their interaction across our applications.”Jordan Ng Product Manager
