The Marketplace honors the creativity, cultural heritage, and masterful skill of our Festival participants. Your purchase not only supports artist and artisan groups but also contributes to the sustained development of traditional crafts worldwide and, ultimately, the mission of the Smithsonian.

This exceptional shopping experience is your opportunity to share the inspired—and inspiring—sights and sounds of the Smithsonian Folklife Festival, both online throughout the year and on the National Mall during the annual event. Shoppers will find beautiful works created by past Festival participants as well as a global community of talented artisans.

During the Festival, the Marketplace is open every day, with special events as announced. Stop by to pick up something special for a loved one, to watch an artist demonstration, or to discover new music from Smithsonian Folkways Recordings.

Year-round, explore the online Marketplace presented in collaboration with NOVICA, the the world’s largest impact-retailer for artisans and craftspeople around the world.