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Journal of Marketing Management, Volume 37, Issue 3-4 (2021)

Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations

Editorial

editorial
Introduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organisations
Susan Dobscha & Jacob Ostberg
Pages: 181-187
Published online: 26 Apr 2021
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Research Article

Article
Complex contradictions in a contemporary idealised feminine body project
Shelagh Ferguson, Jan Brace-Govan & Bridget Welsh
Pages: 188-215
Published online: 12 Feb 2020
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Article
From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising
Rachel Campbell, Olivia Freeman & Valerie Gannon
Pages: 216-237
Published online: 01 Apr 2021
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Article
Gender categorisation in representational market practice
Riikka Murto
Pages: 238-265
Published online: 29 Jan 2020
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  • 1390Views
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Article
Men’s consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas
Edita Petrylaite & David Hart
Pages: 266-293
Published online: 24 Dec 2019
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  • 217Views
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Article
Advertising: should creative women be expected to ‘fake it?’
Helen Thompson-Whiteside, Sarah Turnbull & Liza Howe-Walsh
Pages: 294-319
Published online: 08 Jan 2020
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  • 434Views
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Article
1, 2, 3, 4. I declare…empowerment? A material-discursive analysis of the marketisation, measurement and marketing of women’s economic empowerment
Laurel A. Steinfield
Pages: 320-356
Published online: 23 Dec 2019
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  • 321Views
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Commentary

article commentary
Navigating the job market with gender research
Abigail Nappier Cherup
Pages: 357-359
Published online: 07 Apr 2021
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article commentary
‘Revolution is a woman’ - the feminisation of the Arab spring
Hounaida A. El Jurdi & Nacima Ourahmoune
Pages: 360-363
Published online: 02 Feb 2021
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  • 120Views
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article commentary
Patriarchal marketing and the symbolic annihilation of women
Lauren Gurrieri
Pages: 364-370
Published online: 30 Sep 2020
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  • 452Views
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article commentary
Gender studies in consumption, marketing, markets, and market organisation: we’ve come a long way, and the varied paths ahead never have been more important
Lisa Peñaloza
Pages: 371-375
Published online: 26 Apr 2021
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article commentary
Reinscribing gender: social media, algorithms, bias
Jonathan E. Schroeder
Pages: 376-378
Published online: 14 Oct 2020
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  • 382Views
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article commentary
Lessons from #MeToo: a critical reflective comment
Alexander S. Rose
Pages: 379-381
Published online: 16 Feb 2021
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  • 89Views
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article commentary
Storytelling beyond the ivory tower
Linda Tuncay Zayer
Pages: 382-386
Published online: 15 Oct 2020
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  • 114Views
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