Faster, smarter marketing
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.
Easy-to-use tools for small businesses
Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.
See small-business solutions
Advanced solutions for large enterprises
Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions.
See enterprise solutions
Integrated solutions for every marketer.
Analytics
Understand your customers so you can deliver better experiences.
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Data Studio
Bring your data to life with engaging, customizable reports.
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Optimize
Test variations of your sites and apps.
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Surveys
Get fast, reliable opinions from real people.
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Tag Manager
Manage all your tags without editing code.
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Campaign Manager 360
Get a complete view of all your digital media campaigns.
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Display & Video 360
Reach today’s always-connected audiences wherever they are.
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Search Ads 360
Get real-time data and unified insights for your search campaigns.
Bain report: How top brands grow with timely customer connections.
New research from Bain shows how leading marketers are using platform integrations and technology to boost customer engagement by delivering more relevant experiences in the moment.
Read more
Stay in the know.
Explore articles, white papers, and other resources to help inform your marketing and analytics decisions.
Let’s partner up.
Whether you’re looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing.
Find a partnerHelp when you need it.
We’re here to support you every step of the way, whether you use a single product or the entire Google Marketing Platform.
Get support