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7 Ramadan audiences

Feature of the month

7 Ramadan audiences that every marketer needs to know

Get ready to meet the 7 Ramadan personas in a very digital season

Local Picks

Middle East & North Africa Article
Ramadan 2021 The most digital Ramadan of all time
Article

4 consumer shifts from the most digital Ramadan of all time — and what they mean for 2021

Middle East & North Africa Report
e-com playbook
Report

A marketer's guide to the 7 building blocks of the e-commerce value chain

Middle East & North Africa Case Study
stc's search-based campaign
Case Study

Why Saudi’s largest telco built a campaign based on what people search on Google

Middle East & North Africa Case Study
Johnsons Baby MENA displays inclusive marketing
Case Study

Why one MENA brand moved from a traditional audience focus to an inclusive one after 125 years

Europe, Middle East & Africa Report
Guide for destination marketers
Report

Actions for destination marketers to navigate a COVID-19 world

Europe, Middle East & Africa Collection
Think with Google Covid Weekly Insights
Collection

Local case studies

Middle East & North Africa Report
8 ways consumers in the Nordics and Benelux adapted their shopping behaviour this year
Report

8 ways consumers in MENA adapted their shopping behaviour this year

Article
rethinkingcreative
Article

3 steps to rethinking your creative strategy during COVID-19

Global Insights

Europe, Middle East & Africa Presentation
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Presentation

Rethinking readiness: 5 retail trends every marketer should know for the year ahead

Video
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Video

Ask a researcher: 3 reasons you’re losing customers on your mobile site

Watch now
Global Article
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Article

5 ways brands are adapting to shifts in video viewership to drive results

Global Article
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Article

How consumers make purchasing decisions during COVID-19

Article
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Article

How people decide what to buy lies in the “messy middle” of the purchase journey

Article
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Article

Your measurement resolution for 2021: Get a grip on incrementality

Article
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Article

Inside Google Marketing: Why we’re rethinking how we approach video captions

United Kingdom Article
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Article

Scale vs. curation: The tension at the heart of retail

In-Depth Reading

Local case studies

Explore case studies featuring success stories from MENA

52 Collections

Navigating uncertainty in an evolving market

COVID-19 insights across verticals for marketers

39 Collections

Know Your Audience

What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series.

7 Collections

Always on: The 3 steps to driving conversions from video ads

These video tutorials break down all you need to know for driving conversions from video ads.

4 Collections

Tools for marketers

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Masterful Mobile Web

Get practical UX advice to build smooth mobile experiences.

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Digital Maturity Benchmark

How to create a tailored roadmap to digital maturity.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behaviour with real-time search trends.