Digital

The New York Times Advertising team helps brands matter more in the world. We double-down on data, measurements and insights to drive results. By exploring the latest advances in technology, artificial intelligence, data science and machine learning, and working across our teams at T Brand, we’re able to tell the right stories and build the best tools.

Audience Snapshot

151M

The New York Times digital reaches 151M online users globally

worldwide 1

SOURCE:
Comscore Media Metrix® Multi-Platform, Total Digital Population June  2020. Europe includes: UK, IT, FR, ES, DE / APAC includes: TW, SG, MY, JP, HK, AU, IN. MEA & LATAM are desktop only.

57%

The New York Times reaches over 1 in 2 online consumers who have a HHI of $100K+ 2

SOURCE:
Comscore Plan Metrix Multi-Platform, U.S. Adults 18+, August 2020

1/2

Millennials are turning to The New York Times, reaching nearly half (45%) of all online millennial users each month 3

SOURCE:
Comscore Plan Metrix Multi-Platform, U.S. only, August 2020, Millennials defined as 25-44

Video Opportunities
Premium Ad Formats
Dedicated Emails
Editorial Emails
Podcasts
Contextual Targeting
Standard Units