Magazine
Interview: Rashna Abdi
Chief Creative Officer, IAL Saatchi & Saatchi, about relevance in the age of Covid-19.
Magazine
The Value of Trust
Blockchain may have had a bad press, but it may be key in reinstilling trust in business relationships, argues Khurram Mahboob.
A People’s Person With a Purpose
Zoya Altaf, PR and Communications Manager, Reckitt Benckiser, in profile.
Featured Stories
The Story of Shahi
Anusha Zahid looks at the turnaround of a Pakistani legacy brand.
Socialising The Government
In conversation with Imran Ghazali, GM, Digital Wing, GoP.
The Bilgiç Effect
Interview with Shoaib Aftab, Director Marketing, Jazz.
Wins and Losses in the New Normal
Yasmin Malik examines the impact of the pandemic on Pakistan’s telecom industry.
A Bumpy Drive to Recovery?
Despite a rocky year, there are a few glimmers on the horizons of Pakistan auto industry, writes Mazhar Mohsin Chinoy.
The Road Ahead for Pakistan’s Auto Industry
In conversation with Ali Asghar Jamali, CEO, Indus Motor Company.
Covid-19 and Organisational Transformation
From organisational tumult to organisational change, Fauzia Kerai Khan maps out the way forward.
Come Dine With Me!
My dinner with my grandfather, Horace, and his two older brothers.
Into the Unknown
Taimur Tajik, Creative Head, Interwood, on what brands must do to stay ahead
in 2021.
The Strategic Thinker
Anusha Zahid profiles Muhammad Ali Khan, Associate Director, Creative and Strategy, Spectrum VMLY&R.
Editor's Picks
Coke Studio 2020
Sadia Kamran on what Coke Studio 2020 entailed.
“A big hurdle leaders face is being comfortable.”
Shahzeb Hasan speaks to Khalid Alvi about his ACES 2020 Award and what is next for Pakistan’s master marketer.
We Are a Solution Industry Not a Service Industry
Atiya Zaidi, ECD, BBDO Pakistan, proffers advice to clients.
Look Outwards and Think Like a Challenger
As the pandemic continues on its trajectory, agencies need to focus outwards and
seize the opportunity to do things differently.