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Perfect for…
Individuals and small to medium-sized companies
Larger enterprises that need it all
Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with...
Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools)
Integration with Google BigQuery
N/A
Integration with Salesforce
N/A
Advanced Analysis
N/A
Funnel reporting
Basic
Advanced, customizable funnel reporting
Attribution modeling
Basic
Advanced, including data-driven model
Cross-property roll-up reporting
N/A
Number of views per property
Max 200
Max 400
Custom dimensions and metrics per property
20 custom dimensions and metrics
200 custom dimensions and metrics
Data freshness
Not guaranteed
Guaranteed 4 hours under SLA (usually faster)
Unlimited data
N/A
Unsampled reporting
N/A
Access to raw data
N/A
User and account administration
Support and services
Self-service help center and community forums
Services, support and SLAs provided by Google and global partner network
Payment options
Free
Invoiced monthly