Meh!-lennials
When the term was coined in 1991 by demographers William Strauss and Neil Howe, a great deal of hope was placed in millennials (the oldest of whom were around 8, and not especially responsive to polls). Nurtured by caring parents, Strauss and Howe argued, this new generation would be civic-minded and ethical. Not only would they be less interested in TV than their parents, but “what programs Millennials do watch will be sanitized and laden with moral lessons.”