The world doesn’t just need news. It needs explanation. That’s why curious audiences have flocked to Vox Media Explainers — over 1.5 billion times in 2017 alone. Blending research, reporting, insight, personality, and humanity, Explainers help people understand the most complicated topics swirling around us every day. Since launching in fall 2017, The Explainer Studio has harnessed that proven form of storytelling for brands, connecting you to the curious class.
Average time spent on branded Explainers
watch time above industry benchmark
engagement rate over industry benchmark
Explainers find a subject that is mysterious, misunderstood, complex, or quizzical and break it down from many sides. They answer questions that people wonder but don’t explore, that they don’t think to ask but wish they had.
They tell a story that interweaves our editorial voice (and writers’ voices) with your brand essence — a story that’s thorough, factual, relevant, visual, and personal.
It’s all designed to elicit an “aha!” from the audience, leaving them brimming with newfound knowledge, expertise, and awareness of your message.
Your brand is a world of innovation, activation, insights, creativity and utility. You have interesting things to say — about what you do, why you do it, and your place in the universe of sports, food, design, entertainment, and tech. And you need an interesting way to say those things.
Go inside a facility devoted to studying the science of silence and find out how silence actually becomes golden.
Medical data is actually worth more to hackers than credit card information.
Paleontologists were wrong that stegosauruses carried a second brain, but MailChimp automates small business needs — a second brain for your business.
Squirrels? Salt? Parmesan cheese? Currency has changed dramatically, and now Zelle lets you send and receive money in minutes.
Studies show that spending money on experiences is consistently more rewarding than spending on material goods. So is this happiness you can buy?
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