Google Marketing PlatformVerified account

@GMktgPlatform

Plan, buy, measure, and optimize digital media and customer experiences in one place with Google Marketing Platform

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Joined October 2009
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  1. 7 Dec 2020

    Get ready for 2021 with Google Marketing Platform!👩🏽‍💻 Read Here >>

    2 replies 3 retweets 11 likes
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  2. 3 Dec 2020

    Harness the power of audio ads on YouTube, available through Display & Video 360. Learn how to get started here ->

    1 reply 1 retweet 10 likes
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  3. 2 Dec 2020

    People are increasingly focused on privacy, but still expect ad personalization. First-party data offers a solution for both. Learn why via Google →

    1 reply 11 retweets 29 likes
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  4. 23 Nov 2020

    All the news that’s fit to click. Join our newsletter for all the latest insights and inspiration from Google Marketing Platform →

    1 retweet 4 likes
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  5. 19 Nov 2020

    Viewership of streaming has increased. Learn about the audience you can reach with Display & Video 360 →

    5 likes
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  6. 2 Nov 2020

    Learn how Essence used privacy-forward strategies and evolved their practices to deliver better results for clients.

    Ads Data Hub: Essence Case Study
    Essence, a global data and measurement-driven media agency, used Ads Data Hub to build privacy-centric advanced measurement services.
    1 retweet 8 likes
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  7. 30 Oct 2020

    Meet the needs of your customers with insights from Google Marketing Platform and Google Cloud. Learn how ->

    4 retweets 9 likes
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  8. Retweeted
    28 Oct 2020

    From unlocking audience insights to forming strategic partnerships, 4 industry experts share what marketers need to do in order to accelerate a digital transformation.

    "Showing up for consumers requires you to get close to your first-party data and put user privacy at the heart of it.” Jayne Babine, EVP of Sales and Partnerships, MightyHive Source: “How ad tech experts are accelerating digital transformation,” October 2020. https://goo.gle/31LQjvZ
    8 retweets 18 likes
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  9. 29 Oct 2020

    Watch the video to learn how L'Oréal used Google Marketing Platform and to predict which customers would be most likely to purchase in stores.

    USS0094_GMP_L'Oreal_FINAL3_102820.mp4
    8 retweets 38 likes
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  10. 29 Oct 2020

    How do brands like Nissan, UGG and L'Oréal use Google Marketing Platform and to unlock insights to better understand their customers? Read here

    6 retweets 16 likes
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  11. 21 Oct 2020

    A reimagined reporting structure makes it easier than ever to discover important insights from across the customer lifecycle. Learn about the new reporting structure and more in the new Google Analytics ->

    4 retweets 8 likes
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  12. 19 Oct 2020

    Today we announced more ways to access the data you need, improved usability for key workflows, and new tools to run customized analysis in Ads Data Hub. Learn more —>

    4 retweets 9 likes
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  13. Retweeted
    14 Oct 2020

    In the latest on , Drew Casey of talks with Google’s Karen Sauder about how digital analytics has been key to his company’s recovery and growth.

    How investing in analytics prepares you for the future [The Update]
    In this episode of The Update, Karen Sauder, VP of sales at Google, speaks with Drew Casey, VP of channel platforms at Vistaprint.
    1 reply 18 retweets 25 likes
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  14. Retweeted
    14 Oct 2020

    Introducing the new Google Analytics, designed to help you get the essential insights you need to be ready for what's next. Read the announcement →

    40 replies 248 retweets 562 likes
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  15. Retweeted
    6 Oct 2020

    Want to grow your brand and leverage the digital video and connected TV boom? Here’s how our new Google Marketing Platform tools can help:

    5 retweets 11 likes
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  16. 12 Oct 2020

    Make your teams more agile with new third-party verification in Google Marketing Platform. Learn More ->

    2 replies 2 retweets 4 likes
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  17. 9 Oct 2020

    In dynamic markets, invest in upgrades to your analytical capabilities by connecting Google Marketing Platform & . Watch here ->

    6 retweets 12 likes
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  18. 8 Oct 2020

    Quickly adapt your website to respond to changing times with Optimize 360. Watch here ->

    1 reply 4 retweets 9 likes
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  19. 7 Oct 2020

    Use Google Analytics 360 capabilities to understand how your customers are shopping online. Watch here ->

    2 retweets 5 likes
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  20. 6 Oct 2020

    Introducing automated third party verification in Campaign Manager and custom pre-bid filtering in Display & Video 360. Learn More ->

    1 retweet 7 likes
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