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Perfect for…
Small to medium-sized businesses just getting started with experimentation
Larger enterprises or those businesses with more sophisticated testing needs
A/B testing
Native integration with Google Analytics
Integration with Google Ads
Personalization capabilities
Advanced customization (includes geographic and user attributes)
Support for single-page web applications
Google Analytics audience customization
N/A
Multivariate testing (MVT)
Limited
Full
Experiment objectives
Pre-selected
Ad-hoc
Simultaneous experiment capabilities
Basic
Advanced
User and account administration
Support and services
Self-service Help Center and community forums
Services, support and SLAs provided by Google and global partner network
Payment options
Free
Invoiced monthly