Women are playing a key role in transforming startup culture by prioritizing social good, ethnic diversity and community resources. In January 2019, Refinery29 and WPP creative agency Berlin Cameron launched, "This is Women’s Work: Stepping Up Startup Culture," a quantitative study of 1,000+ women and men ages 18-54 who are entering, currently working in, or have left the startup industry. We gleaned insights into their motivations, values and experiences within the startup world, as well as the unique barriers women face while fundraising. This research will be refreshed and released annually to track women's ongoing impact and influence on startup culture.

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The most effective marketing campaigns are when brands are more empathetic with their content and take the opportunity to make a human connection. At Refinery29, we are committed to creating content that is conscious and fosters meaningful dialogues.

We believe that Conscious Content is a representation of genuine inclusivity, a celebration of individuality, and having a sincere interest in your consumers to make a meaningful impact. We set out to test the hypothesis that when brands take this more empathetic attempt with their content that this could drive both a positive social impact and a positive business impact.

We partnered with a cognitive research firm to get a deeper understanding of how conscious content was driving optimism, brand advocacy, and purchase.

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There is an unmissable tie between emotions and decision making. Yet, few studies examine this tie when it comes to financial decision making. While we know "money" sparks a range of emotions, little research has been done to explore how those emotions influence action when it comes to financial planning.

Refinery29's fourth annual thought-leadership series, Cents & Sensibility, takes an in-depth look at the emotions that steer a woman’s every-day spending and saving, her long-term goals, and the actions she's taking to develop her financial portfolio. DOWNLOAD INFOGRAPHIC

Since the late 1960s, feminism and women's issues have been at the forefront of politics and pop culture. But many found that the conversations around women’s identity tended to be monolithic, and so the concept of intersectionality has sparked a new way of thinking. Refinery29 Intelligence conducted a global study of 4,750 women ages 16+ in five countries to delve into the concept of intersectionality and determine what truly impacts the way women view themselves and interact with their worlds. DOWNLOAD WHITE PAPER

Women are sold a specific brand of motherhood before they even have the chance to decide if motherhood is part of their future and, if so, what it looks like for them. This is largely a result of brands speaking to women with a singular point of view on motherhood, making it difficult to connect in a meaningful way. Our research explores the changing concepts of what it means to be (or not to be) a mom and how women are now defining their paths on their own terms.  DOWNLOAD WHITE PAPER

Think luxury and you may think: red carpet, oysters, caviar, champagne. Or, perhaps, you think something even more low-key: a LUSH bath bomb night with some candles, and a good podcast. The word “luxury” has come to mean very different things to different people today. This research surveyed 1,025 women 18+ across the US to get to the root of how consumers today are defining luxury from their own perspective. The findings explore the shift from what consumers consider “luxury of the past” to what it means to them today, and the sentiment behind today’s luxury products and experiences.

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