Ad choices for California residents

We’ve put together this page to inform California residents on how they can control their advertising choices under the California Consumer Privacy Act (CCPA).

Note that we currently only show ads to logged-in users of Tumblr.

For more information about managing your advertising experience on Tumblr, including on the mobile apps, please read on.

Personalized Advertising on Tumblr

In order to provide you with all of this Tumblr content for free, Tumblr selectively runs advertisements. We, and our parent company, Automattic, work with online advertising companies to provide you with advertising that is as relevant and useful as possible. To make our ads more relevant and useful, we make educated guesses about your interests based on your activity on our sites and services. The ads we show you often reflect these interests and educated guesses.

Once you've logged into your account, you can control your privacy choices for ads in your privacy settings.

To learn more about how we select the ads you see, you can check out Tumblr’s Advertising and affiliate policies.

Managing your choices for personalized advertising experiences: If you do not prefer personalized advertising experiences, you may opt-out. Note that if you opt-out you will continue to see advertisements on Tumblr, though they will be less relevant and useful to you.

When using web-based versions of Tumblr, you may opt-out of interest-based or personalized advertising by using the following industry opt-out pages:

• (EU) European Interactive Digital Advertising Alliance (EDAA) - www.youronlinechoices.com
• (US) Network Advertising Initiative (NAI) - www.networkadvertising.org
• (US) Digital Advertising Alliance (DAA) - www.aboutads.info
• (Japan) Data Driven Advertising Initiative (DDAI) - www.ddai.info

These industry advertising organizations offer web browser-based tools for limiting the use of your web viewing data for interest-based or personalized advertising by participating advertisers. Note that this only applies to the browser you use to access the tool. In other words, these choices will not apply to your other devices.

You can make additional advertising choices on your specific mobile device, that apply specifically to your activity on that device.

On Apple iOS devices, you can opt out of personalized advertising by selecting "Limit Ad Tracking" in your device settings. Here’s how:

1. Open Settings on your device.
2. Tap “Privacy.”
3. Tap “Advertising.”
4. Follow the on-screen instructions.

On Android devices, you can opt-out of personalized advertising by selecting "Opt out of Interest Based Ads” in Google settings. Here’s how:

1. Open Settings on your device.
2. Tap “Google.”
3. Tap “Ads.”
4. Follow the on-screen instructions.

We’re currently working with others in the publishing and advertising industry to offer additional opt-out tools, so please stay tuned for further updates and information.