Matt Mullenweg

As Venturebeat has picked up, Mark Davies will be leaving Vivint and joining the merry band. Automattic is creating the operating system for the web, from websites to ecommerce to social networks. As we zoom past 1,100 employees in over 70 countries, we wanted a financial leader with experience taking businesses from hundreds of millions in revenue to billions (Vivint) and even tens of billions (Alcoa and Dell), as Mark has. I’m excited about working alongside such an experienced leader day-to-day to build what I hope will become one of the defining technology companies of the open web era.

The other week I ended up going back and forth in tweets with David Heinemeier Hansson, it wasn’t going anywhere but he graciously invited me to their podcast and we were able to expand the discussion in a way I found really refreshing and mind-opening.

DHH and I have philosophies around work and open source that I believe overlap 95% or more, so that makes where we have differences all that more interesting to mine. Although we would see each other logged into the same server 15 years ago, we haven’t actually spoken directly until this podcast started, but the conversation flowed so naturally you’d think we have been talking since then.

Check out the episode on Open Source and Power on the Rework Podcast, hopefully you enjoy listening as much as we enjoyed recording it.

If you’d like some more background and context on Tumblr and Automattic coming together I had a chance to have a short but nuanced conversation with Nilay Patel and Julia Alexander on The Verge’s podcast, Vergecast. I love how great journalists are able to really dive into the heart of issues, and I really enjoyed the conversation.

It is not surprising that the news about Automattic buying Tumblr has picked up a lot of coverage. I especially appreciated the notes of support from Tumblr founder David Karp, former CTO Marco Arment, and investor Bijan Sabet. I am beyond excited to see what the Tumblr team creates next, and I will definitely be connecting with alumni to hear their perspective.

There has also been a lot of speculation on the purchase price, which I think is missing the real story. I would like to take this opportunity to express my respect for Verizon and how they approached this entire process. They inherited Tumblr through an acquisition of a merger, a few steps removed from its initial sale; it’s probably not a company they would have bought on its own, but they nonetheless recognized that there is a very special community and team behind the product. It’s also worth noting at this point that Verizon is a company that will do over $130B in revenue this year and has over 139,000 employees.

First, they chose to find a new home for Tumblr instead of shutting it down. Second, they considered not just how much cash they would get on day one, but also — and especially — what would happen to the team afterward, and how the product and the team would be invested in going forward. Third, they thought about the sort of steward of the community the new owner would be. They didn’t have to do any of that, and I commend them for making all three points a priority.

Automattic is still a startup — I’m sure there are deep-pocketed private equity firms that could have outbid us, but the most likely outcome then would have been an “asset” getting chopped up and sold for parts. (This is a caricature and there are PE firms I like, but it’s not a terrible stretch of the imagination.) Instead, Tumblr has a new chance to redefine itself in 2019 and beyond. Its community is joining with WordPress’ 16-year commitment to open source and the open web.

I didn’t realize this, but apparently macOS has a built-in ability to show really stunning animated wallpapers, like this one created by Folletto that subtly changes colors throughout the day in an incredibly engaging well:

Check out Folletto’s blog for another dynamic wallpaper and some of process behind creating it. This would be awesome to have for iPhones as well.

I had an interesting conversation with David Perell on his North Star Podcast that I recommend checking out. He’s also leading a really interesting program called Write of Passage which is an online course which helps people grow their career by writing and sharing online, which I think is brilliant and a big source of my career growth over the years. I’ve heard he has another coming soon around information organization. David is someone to watch and follow.

Writing novels is hard, and requires vast, unbroken slabs of time. Four quiet hours is a resource that I can put to good use. Two slabs of time, each two hours long, might add up to the same four hours, but are not nearly as productive as an unbroken four.

Neil Stephenson on Why I’m a Bad Correspondent

WordPress is about democratizing publishing, removing barriers to getting your words on the web. There’s a cool effort underway right now to remove some barriers that people from groups underrepresented in tech might face when becoming a WordCamp speaker. Automattic is supporting this by sponsoring Jill Binder’s work on the WordPress Diverse Speakers Training Group.

I would love to see the WordPress contributor base become more diverse, and training people from marginalized communities to speak at WordCamps is a great way to help that along. Check out that effort if you’d like to get involved.

As you may have read on the WooCommerce blog, Prospress blog, WP Tavern, Post Status, or Techcrunch, the team at Prospress is joining forces with WooCommerce at Automattic to help accelerate the adoption and democratization of ecommerce across the web. Whew that’s a lot of links! Prospress was best known for their extension that allowed many types of Subscriptions on top of WooCommerce, but also has some cool marketing automation and automated testing tools as well. I love that Prospress was already a Five for the Future company, which aligns really well with Automattic’s long-term goals and contributions to the wider community.

Here’s what I read in 2018, in chronological order of when I finished it, as promised in my birthday post. I’ve highlighted a few in bold but in general I was pretty satisfied with almost all of my book choices this year. I’ve put a lot more time into the “deciding what to read” phase of things, and have also had some great help from friends there, and have been trying to balance and alternate titles that have stood the test of time and newer au courant books.

1. Hot Seat: The Startup CEO Guidebook by Dan Shapiro
2. The Unbearable Lightness of Being by Milan Kundera (audio)
3. A Higher Standard by Ann E. Dunwoody
4. Extreme Ownership by Jocko Willink and Leif Babin (audio)
5. The Boat by Nam Le
6. Charlotte’s Web by E. B. White
7. Nonviolent Communication by Marshall B. Rosenberg
8. How to Say Goodbye by Wendy Macnaughton
9. When Things Fall Apart by Pema Chödrön
10. Soul of an Octopus by Sy Montgomery
11. Poor Charlie’s Almanack by Charlie Munger and Peter Kaufman
12. Sam the Cat by Matthew Klam
13. The Prophet by Kahlil Gibran
14. The Vegetarian by Han Kang
15. The Paper Menagerie by Ken Liu
16. After On: A Novel of Silicon Valley by Rob Reid
17. The Conquest of Happiness by Bertrand Russell
18. How to Write an Autobiographical Novel by Alexander Chee
19. Ficciones by Jorge Luis Borges
20. Black Box Thinking by Matthew Syed
21. Darkness Visible by William Styron
22. Tin Man by Sarah Winman
23. Sapiens by Yuval Noah Harari
24. Let My People Go Surfing by Yvon Chouinard
25. Pachinko by Min Jin Lee (Update: On Obama’s 2019 book list.)
26. Homo Deus by Yuval Noah Harari
27. The Lessons of History by Will & Ariel Durant
28. Stories of Your Life and Others by Ted Chiang
29. So You Want to Talk About Race by Ijeoma Oluo
30. Three Body Problem by Cixin Liu
31. How to Fix a Broken Heart by Guy Winch
32. Sum: Forty Tales from the Afterlives by David Eagleman
33. Exit West by Mohsin Hamid
34. Tiny Beautiful Things by Cheryl Strayed
35. Farsighted: How We Make the Decisions That Matter the Most by Steven Johnson
36. Severance: A Novel by Ling Ma
37. On the Shortness of Life by Seneca
38. It Doesn’t Have to Be Crazy at Work by Jason Fried and David Heinemeier Hansson
39. Notes of a Native Son by James Baldwin

Julie Sugar has a beautiful piece in Lilith Magazine about miscarriage and faith.