How can I adjust how ads on Facebook are shown to me based on data about my activity from partners?

To show you more relevant ads, we recieve and use data that advertisers and other partners provide to us about your activity on their websites and apps, as well as some of your offline interactions, such as purchases. For example, we may show you an ad for a shirt based on your visit to a clothing website.

You can control whether you see ads based on your activity off of Facebook, through Data About Your Activity From Partners in your Ad Preferences.

To view and adjust this setting:

Keep in mind, this setting controls whether we can show you personalized ads on Facebook based on data about your activity from our partners. If you turn off this setting, the ads you see may still be based on your activity on Facebook. They may also be based on information from a specific business that has shared a list of individuals or devices with us, if we've matched your profile to information on that list.

This setting only applies to ads you see across your Facebook account, including on Messenger, and to ads you see on websites, apps and devices that are delivered by Facebook's advertising services. This setting does not apply to ads you see on Instagram, unless you’ve enabled connected experiences across your Instagram and Facebook accounts. Learn how to adjust how ads are shown to you on Instagram.

If you've enabled connected experiences across your Instagram and Facebook accounts, you can also adjust your Instagram ad experience through the Data About Your Activity From Partners setting.

We adhere to the Self-Regulatory Principles for Online Behavioral Advertising and participate in the opt-out programs established by the Digital Advertising Alliance, the Digital Advertising Alliance of Canada and the European Interactive Digital Advertising Alliance. You can opt out from all participating companies through these sites.

Learn more about your ad preferences on Facebook.