WordPress.org

BuddyPress 7.0.0-beta1 is now available for testing!

Please note the plugin is still in development, so we recommend running this beta release on a testing site.

You can test BuddyPress 7.0.0-beta1 in 4 ways :

• Try the BP Beta Tester plugin.
• Download the beta here (zip file).
• Check out our SVN repository: svn co https://buddypress.svn.wordpress.org/trunk/
• Clone our read-only Git repository: git clone git://buddypress.git.wordpress.org/

The 7.0.0 stable release is slated to the beginning of December, and we’d love you to give us a hand to get there!

Please note BuddyPress 7.0.0 will require at least WordPress 4.9.

Testing for bugs is an important part of polishing the release during the beta stage and a great way to contribute. Here are some of the big changes and features to pay close attention to while testing (Check out this report on Trac for the full list).

New Administration screens to manage BuddyPress types

In BuddyPress 7.0.0 site administrators will be able to add, edit or delete Member & Group types using their WordPress Administration Screens just like they would do for Post tags.

Read this development note to learn more about it.

Let’s welcome 3 new BP Blocks into our Block Editor

• The Activity Embed block let authors embed an activity into their post or page.
• Use the BP Members block to select community users you want to feature into a post or a page.
• Enjoy the BP Groups block to pick the groups you want to highlight into a post or a page.

Get to know these new blocks reading this development note.

Improved support for WP CLI

WP-CLI is the command-line interface for WordPress. You can update plugins, configure multisite installs, and much more, without using a web browser. In 7.0.0, you will be able to Enjoy new BuddyPress CLI commands to manage BuddyPress Group Meta, BuddyPress Activity Meta, activate or deactivate the BuddyPress signup feature and create BuddyPress specific testing code for plugins.

Discover more about it from this development note.

And so much more such as improvements to the BP REST API, our Template pack, images and iframes lazy loading support…

How You Can Help

Do you speak a language other than English? Help us translate BuddyPress into more than 100 languages!

If you think you’ve found a bug, you can post in the support forums. We’d love to hear from you! If you’re comfortable writing a reproducible bug report, file one on BuddyPress Trac.

Web Stories dashboard screen in WordPress.

What comes as a surprise to few, Google has updated its content guidelines for its Web Stories format. For users of its recently-released Web Stories for WordPress plugin, they will want to follow the extended rules for their Stories to appear in the “richer experiences” across Google’s services. This includes the grid view on Search, Google Images, and Google Discover’s carousel.

Google released its Web Stories plugin in late September to the WordPress community. It is a drag-and-drop editor that allows end-users to create custom Stories from a custom screen in their WordPress admin.

The plugin does not directly link to Google’s content guidelines anywhere. For users who do not do a little digging, they may be caught unaware if their stories are not surfaced in various Google services.

On top of the Discover and Webmaster guidelines, Web Stories have six additional restrictions related to the following:

• Copyrighted content
• Text-heavy Web Stories
• Low-quality assets
• Lack of narrative
• Incomplete stories
• Overly commercial

While not using copyrighted content is one of those reasonably-obvious guidelines, the others could trip up some users. Because Stories are meant to represent bite-sized bits of information on each page, they may become ineligible if most pages have more than 180 words of text. Videos should also be limited to fewer than 60 seconds on each page.

Low-quality media could be a flag for Stories too. Google’s guidelines point toward “stretched out or pixelated” media that negatively impacts the reader’s experience. They do not offer any specific resolution guidelines, but this should mostly be a non-issue today. The opposite issue is far more likely — users uploading media that is too large and not optimized for viewing on the web.

The “lack of narrative” guideline is perhaps the vaguest, and it is unclear how Google will monitor or police narrative. However, the Stories format is about storytelling.

“Stories are the key here imo,” wrote Jamie Marsland, founder of Pootlepress, in a Twitter thread. “Now we have an open format to tell Stories, and we have an open platform (WordPress) where those Stories can be told easily.”

Google specifically states that Stories need a “binding theme or narrative structure” from one page to the next. Essentially, the company is telling users to use the format for the purpose it was created for. They also do not want users to create incomplete stories where readers must click a link to finish the Story or get information.

CNN’s Web Story on Remembering John Lennon.

Overly commercial Stories are frowned upon too. While Google will allow affiliate marketing links, they should be restricted to a minor part of the experience.

Closing his Twitter thread, Marsland seemed to hit the point. “I’ve seen some initial Google Web Stories where the platform is being used as a replacement for a brochure or website,” he wrote. “In my view that’s a huge missed opportunity. If I was advising brands I would say ‘Tell Stories’ this is a platform for Story Telling.”

If users of the plugin follow this advice, their Stories should surface on Google’s rich search experiences.

The big news in the world of e-commerce today is Stripe’s acquisition of Paystack, a Nigeria-based payments system that is widely used throughout African markets. The company, which became informally known as “the Stripe of Africa” picked up $8 million in Series A funding in 2018, led by Stripe, Y Combinator, and Tencent. Paystack has grown to power more than 60,000 businesses, including FedEx, UPS, MTN, the Lagos Internal Revenue Service, and AXA Mansar.

Stripe’s acquisition of the company is rumored to be more than $200M, a small price to pay for a foothold in emerging African markets. In the company’s announcement, Stripe noted that African online commerce is growing 21% year-over-year, 75% faster than the global average. Paystack dominates among payment systems, accounting for more than half of all online transactions in Nigeria.

“In just five years, Paystack has done what many companies could not achieve in decades,” Stripe EMEA business lead Matt Henderson said. “Their tech-first approach, values, and ambition greatly align with our own. This acquisition will give Paystack resources to develop new products, support more businesses and consolidate the hyper-fragmented African payments market.”

Long term, Stripe plans to embed Paystack’s capabilities in its Global Payments and Treasury Network (GPTN), the company’s programmable infrastructure for global money movement.

“Paystack merchants and partners can look forward to more payment channels, more tools, accelerated geographic expansion, and deeper integrations with global platforms,” Paystack CEO and co-founder Shola Akinlade said. He also assured customers that there’s no need to make any changes to their technical integrations, as Paystack will continue expanding and operating independently in Africa.

Paystack is used as a payment gateway for thousands of WordPress-powered stores through plugins for WooCommerce, Easy Digital Downloads, Paid Membership Pro, Give, Contact Form 7, and an assortment of booking plugins. The company has an official WordPress plugin, Payment Forms for Paystack, which is active on more than 6,000 sites, but most users come through the Paystack WooCommerce Payment Gateway (20,000+ active installations).

Stripe’s acquisition was a bit of positive news during what is currently a turbulent time in Nigeria, as citizens are actively engaged in peaceful protests to end police brutality. Paystack’s journey is an encouraging example of the flourishing Nigerian tech ecosystem and the possibilities available for smaller e-commerce companies that are solving problems and removing barriers for businesses in emerging markets.

Created by Donna Peplinskie, a Product Wrangler at Automattic, the Book Review Block plugin is nearly three years old. However, it only came to my attention during a recent excursion to find interesting block plugins.

The plugin does pretty much what it says on the cover. It is designed to review books. It generally has all the fields users might need to add to their reviews, such as a title, author, image, rating, and more. The interesting thing is that it can automatically fill in those details with a simple ISBN value. Plus, it supports Schema markup, which may help with SEO.

Rain or shine, sick or well, I read every day. I am currently a month and a half shy of a two-year reading streak. When the mood strikes, I even venture to write a book review. As much as I want to share interesting WordPress projects with the community, I sometimes have personal motives for testing and writing about plugins like Book Review Block. Anything that might help me or other avid readers share our thoughts on the world of literature with others is of interest.

Admittedly, I was excited as I plugged in the ISBN for Rhthym of War, the upcoming fourth book of my favorite fantasy series of all time, The Stormlight Archive. I merely needed to click the “Get Book Details” button.

Success! The plugin worked its magic and pulled in the necessary information. It had my favorite author’s name, the publisher, the upcoming release date, and the page count. It even had a long description, which I could trim down in the editor.

Default output of the Book Review block.

There was a little work to make this happen before the success. To automatically pull in the book details, end-users must have an API Key from Google. It took me around a minute to set that up and enter it into the field available in the block options sidebar. The great thing about the plugin is that it saves this key so that users do not have to enter each time they want to review a book.

Book Review Block a good starting point. It is straightforward and simple to use. It is not yet at a point where I would call it a great plugin. However, it could be.

Falling Short

The plugin’s Book Review block should be taking its cues from the core Media & Text block. When you get right down to it, the two are essentially doing the same thing visually. Both are blocks with an image and some content sitting next to each other.

The following is a list of items where it should be following core’s lead:

• No way to edit alt text (book title is automatically used).
• The image is always aligned left and the content to the right with no way to flip them.
• The media and content are not stackable on mobile views.
• Cannot adjust the size of the image or content columns.
• While inline rich-text controls are supported, users cannot add Heading, List, or Paragraph blocks to the content area and use their associated block options.

That is the shortlist that could offer some quick improvements to the user experience. Ultimately, the problems with the plugin essentially come down to not offering a way to customize the output.

One of the other consistent problems is that the book image the plugin loads is always a bit small. This seems to be more of an issue from the Google Books API than the plugin. Each time I tested a book, I opted to add a larger image — the plugin does allow you to replace the default.

The color settings are limited. The block only offers a background color option with no way to adjust the text color. A better option for plugin users is to wrap it in a Group block and adjust the background and text colors there.

Book Review block wrapped inside a Group block.

It would also be nice to have wide and full-alignment options, which is an often-overlooked featured from many block plugin authors.

Using the Media & Text Block to Recreate the Book Review Block

The Book Review Block plugin has a lot of potential, and I want to see it evolve by providing more flexibility to end-users. Because the Media & Text block is the closest core block to what the plugin offers, I decided to recreate a more visually-appealing design with it.

Book review section created with the Media & Text block.

I made some adjustments on the content side of things. I used the Heading block for the book title, a List block for the book metadata, and a Paragraph block for the description.

The Media & Text block also provided me the freedom to adjust the alignment, stack the image and content on mobile views, and tinker with the size of the image. Plus, it has that all-important field for customizing the image alt attribute.

The Media & Text block gave me much more design mileage.

However, there are limitations to the core block. It does not fully capture some of the features available via the Book Review block. The most obvious are the automatic book details via an ISBN and the Schema markup. Less obvious, there is no easy way to recreate the star rating — I used emoji stars — and long description text does not wrap under the image. To recreate that, you would have to opt to use a left-aligned image followed by content.

Overall, the Media & Text block gives me the ability to better style the output, which is what I am more interested in as a user. I want to put my unique spin on things. That is where the Book Review Plugin misfires. It is also the sort of thing that the plugin author can iterate on, offering more flexibility in the future.

This is where many block plugins go wrong, particularly when there is more than one or two bits of data users should enter. Blocks represent freedom in many ways. However, when plugin developers stick to a rigid structure, users can sometimes lose that sense of freedom that they would otherwise have with building their pages.

One of the best blocks, hands down, that preserves that freedom is from the Recipe Block plugin. It has structured inputs and fields. However, it allows freeform content for end-users to make it their own.

When block authors push beyond this rigidness, users win.

WooCommerce 4.6 was released today. The minor release dropped during WooSesh, a global, virtual conference dedicated to WooCommerce and e-commerce topics. It features the new home screen as the default for all stores. Previously, the screen was only the default on new stores. Existing store owners had to turn the feature on in the settings.

The updated home screen, originally introduced in version 4.3, helps store admins see activity across the site at a glance and includes an inbox, quick access to store management links, and an overview of stats on sales, orders, and visitors. This redesigned virtual command center arrives not a moment too soon, as anything that makes order management more efficient is a welcome improvement, due to the sheer volume of sales increases that store owners have seen over the past eight months.

In stark contrast to industries like hospitality and entertainment that have proven to be more vulnerable during the pandemic, e-commerce has seen explosive growth. During the State of the Woo address at WooSesh 2020, the WooCommerce team shared that e-commerce is currently estimated to be a $4 trillion market that will grow to $4.5 trillion by 2021. WooCommerce accounts for a sizable chunk of that market with an estimated total payment volume for 2020 projected to reach $20.6 billion, a 74% increase compared to 2019.

The WooCommerce community is on the forefront of that growth and is deeply invested in the products that are driving stores’ success. The WooCommerce team shared that 75% of people who build extensions also build and maintain stores for merchants, and 70% of those who build stores for merchants also build and maintain extensions or plugins. In 2021, they plan to invest heavily in unlocking more features in more countries and will make WooCommerce Payments the native payment method for the global platform.

A new report from eMarketer shows that US e-commerce growth has jumped 32.4%, accelerating the online shopping shift by nearly two years. Experts also predict the top 10 e-commerce players will swallow up more of US retail spending to account for 63.2% of all online sales this year, up from 57.9% in 2019.

The increase in e-commerce spending may not be entirely tied to the pandemic, as some experts believe this historic time will mark permanent changes in consumer spending habits. This is where independent stores, powered by WooCommerce and other technologies, have the opportunity to establish a strong reputation for themselves by providing quality products and reliable service, as well as by being more nimble in the face of pandemic-driven increases in volume.

Image credit: picjumbo.com on Pexels.

Starter content. It was a grand idea, one of those big dreams of WordPress. It was the new kid on the block in late 2016. Like the introduction of post formats in 2011, the developer community was all in for at least that particular release version. Then, it was on to the next new thing, with the feature dropping off the radar for all but the most ardent evangelists.

Some of us were burned over the years, living and dying by the progress of features that we wanted most.

Released in WordPress 4.7, starter content has since seemed to be going the way of post formats. After four years, only 141 themes in the WordPress theme directory support the feature. There has been no movement to push it beyond its initial implementation. And, it never really covered the things that theme authors wanted in the first place. It was a start. But, themers were ultimately left to their own devices, rolling custom solutions for something that never panned out — fully-featured demo and imported content. Four years is an eternity in the web development world, and there is no sense in waiting around to see if WordPress would push forward.

Until Helen Hou-Sandí published Revisiting Starter Content last week, most would have likely assumed the feature would be relegated to legacy code used by old-school fans of the feature and those theme authors who consider themselves completionists.

“Starter content in 4.7 was always meant to be a step one, not the end goal or even the resting point it’s become,” wrote Hou-Sandí. “There are still two major things that need to be done: themes should have a unified way of showing users how best to put that theme to use in both the individual site and broader preview contexts, and sites with existing content should also be able to take advantage of these sort of ‘ideal content’ definitions.”

Step two should have been this four-year-old accompanying ticket to allow users to import starter content into existing, non-fresh sites.

Since the initial feature dropped, the theme landscape has changed. Let’s face it. WordPress might simply not be able to compete with theme companies that are pushing the limits, creating experiences that users want at much swifter speeds.

Look at where the Brainstorm Force’s Starter Templates plugin for its Astra theme is now. Users can click a button and import a full suite of content-filled pages or even individual templates. And, the Astra theme is not alone in this. It has become an increasingly-common standard to offer some sort of onboarding to users. GoDaddy’s managed WordPress service fills a similar need on the hosting end.

Astra’s starter templates and content.

As WordPress use becomes more widespread, the more it needs a way to onboard users.

This essentially boils down to the question: how can I make it look like the demo?

Ah, the age-old question that theme authors have been trying to solve. Whether it has been limitations in the software or, perhaps, antiquated theme review guidelines related to demo and imported content, this has been a hurdle that has been tough to jump. But, some have sailed over it and moved on. While WordPress has seemingly been twiddling its thumbs for years, Brainstorm Force and other theme companies have solved this and continued to innovate.

This is not necessarily a bad thing. There are plenty of ideas to steal copy and pull into the core platform.

One of the other problems facing the WordPress starter content feature is that it is tied to the customizer. With the direction of the block system, it is easy to ask what the future holds. The customizer — originally named the theme customizer — was essentially a project to allow users to make front-end adjustments and watch those customizations happen in real time. However, new features like global styles and full-site editing are happening on their own admin screens. Most theme options will ultimately be relegated to global styles, custom templates, block styles, and block patterns. There may not be much left for the customizer to do.

Right now, there are too many places in WordPress to edit the front-end bits of a WordPress site. My hope is that all of these things are ultimately merged into one less-confusing interface. But, I digress…

Starter content should be rethought. Whoever takes the reins on this needs a fresh take that adopts modern methods from leading theme companies.

The ultimate goal should be to allow theme authors to create multiple sets of templates/content that end-users can preview and import. It should not be tied to whether it is a new site. Any site owner should be able to import content and have it automagically go live. It should also be extendable to allow themes to support page builders like Elementor, Beaver Builder, and many others.

This seems to be in line with Hou-Sandí’s thoughts. “For a future release, we should start exploring what it might look like to opt into importing starter content into existing sites, whether wholesale or piecewise,” she wrote. “Many of us who work in the WordPress development/consulting space tend not to ever deal in switching between public themes on our sites, but let’s not forget that’s a significant portion of our user audience and we want to continue to enable them to not just publish but also publish in a way that matches their vision.”

Let’s do it right this go-round, keep a broad vision, and provide an avenue for theme authors to adopt a standardized core WordPress method instead of having everyone build in-house solutions.

I haven’t even touched on the recent call to use starter content for WordPress.org theme previews. It will take more than ideas to excite many theme authors about the possibility. That ticket has sat for seven years with no progress, and most have had it on their wish list for much longer. It is an interesting proposal, one that has been tossed around in various team meetings for years.

Like so many other things, theme authors have either given up hope or moved onto doing their own thing. They need to be brought into the fold, not only as third parties who are building with core WordPress tools but as developers who are contributing to those features.

Google announced an expansion of listener engagement metrics today for those using its Podcast Manager. Previously, audience insights included data about the types of devices listeners are using, where listeners tune in and drop off during a given episode, total number of listens, and listening duration, but the service lacked analytics regarding how visitors were discovering the podcast.

Google is remedying that today by expanding the dashboard to show impressions, clicks, top-discovered episodes, and search terms that brought listeners to the podcast. This information can help podcasters understand how their content is getting discovered so they can better tailor their episodes to attract more new listeners.

The podcasting industry has seen remarkable growth over the past five years, which previously led experts to project that marketers will spend over $1 billion in advertising by 2021. After the pandemic hit, podcast listening took a downturn in the U.S. but at the same time, podcast creators have found more time to create new shows and episodes. Businesses are turning to the medium to supplement traditional marketing methods that no longer have the same impact now that consumer spending habits heavily favor online products.

Along with the new metrics available inside Google Podcasts Manager, the company also published a guide to optimizing podcasts for Google Search. It highlights four important items for making sure a podcast can be found:

• Detailed show and episode metadata
• Ensure the podcast’s webpage and RSS data match
• Include cover art
• Ensure Googlebot can access your audio files

A detailed breakdown of your audience’s listening habits isn’t worth much if you’re having trouble getting your podcast discovered. Any podcasting plugin for WordPress should handle these basic optimization recommendations, but if you are still having trouble being found via Google, you can dig deeper into the podcast setup guide for more detailed recommendations.

Two weeks ago, the Gutenberg team put out an open call for block-based widgets feedback. I had already written a lengthy review of the new system earlier in September but was asked by a member of the team to share my thoughts on the most recent iteration. With the upcoming freeze for WordPress 5.6 Beta 1 just a week away, I figured it would not hurt to do another deep dive.

For reference, my latest testing is against version 9.2.0-alpha-172f589 of the Gutenberg plugin, which was a build from earlier today. Gutenberg development moves fast, but everything should be accurate to that point.

Ultimately, many of the problems I pointed out over a month ago still exist. However, the team has cleaned most of the minor issues, such as pointing the open/close arrows for sidebars (block areas) in the correct direction and making it more consistent with the post-editing screen. The UI is much more polished.

Before I dive into all the problems, I want to answer the question I am proposing. Yes, the block-based widget system will be ready for prime time when WordPress 5.6 lands. It is not there yet, but it is at a point where there is a clear finish line that is reachable in the next two months.

I will ignore the failure of block-based widgets in the customizer, which landed in Gutenberg 8.9 and was removed in 9.1. I will also look past the recent proposal to reconstruct the widgets screen to use the Customize API, at least for now. There is a boatload of problems that block-based widgets present for the customizer, and those problems are insurmountable for WordPress 5.6. Long term, WordPress needs to have a single place for editing widget/block areas. Users will likely have to live with some inconsistencies for a while.

Assuming the team does not try to throw a last-minute Hail Mary and implement full editing of blocks in the customizer this round, it is safe to say that block-based widgets are well on their way toward a successful WordPress 5.6 debut.

The User Experience

Block-based widgets screen.

As a user, I genuinely enjoy using the new Widgets admin screen. The open-ended, free-form block areas create untold possibilities for designing my WordPress sites. Traditional widgets were limited in scope. Users were buckled down to a handful of core widgets, possibly some plugin widgets, and whatever their theme author offered up. However, with blocks, the pool of choices expands to at least triple the out-of-the-box options (I am not counting embed-type blocks individually). Plus, blocks provide a far more extensive set of design options than a traditional widget.

In comparison, traditional widgets are outdated. Blocks are superior in almost every way. However, there are still problems with this new system.

The biggest issue right now is that end-users can exit the Widgets screen without saving their changes. There is no warning to let them know that all their work is about to be lost in the ether. This is one of those OMGBBQ-level items that need to happen before WordPress 5.6 drops.

One nice-to-have-but-not-necessary feature would be the ability to drag blocks from one block area to another. In the old widgets system, users could move widgets from sidebar to sidebar. The current alternative is to copy a widget, paste it in a new block area, and remove the original.

I am also not a fan of not having an option for the top toolbar, which is available on the post-editing screen. One of the reasons for using this toolbar is because I dislike the default popup toolbar on individual blocks. It is distracting and often gets in the way of my work.

Legacy widgets seem to still be a work in progress. The Legacy Widget block did not work at all for me at times. Then, it magically began to work. However, Gutenberg does now automatically add registered third-party widgets to the block inserter just as if they were blocks.

Getting a plugin’s widget to work.

This presented its own problems. The only way I managed to make third-party plugin widgets work was to insert the widget, save, and refresh the widgets screen. At that point, the widgets appeared and became editable.

The Theme Author Experience

One of my biggest concerns for theme authors right now is that there does not seem to be any documentation in the block editor handbook. There is plenty of time to make that happen, but there are things theme authors need to be aware of. Having a centralized location, even while the feature is under development, would help them gear up for the 5.6 release.

Some of these questions, which may be answered in various Make blog posts, should exist on a dedicated documentation page:

• How can a theme opt out of block-based widgets?
• What are the hooks to add custom styles for the Widgets screen?
• Can themes target specific sidebar styles on the Widgets screen?
• Is it possible to consistently style sections like traditional widgets on the front end?
• Can themes opt into wide and full-alignment within block areas, which could essentially be used similarly to the post content area?

These are some of the questions I would want to be answered as a former theme author. I am no longer in the thick of the theme design game and presume that those who are would have a larger list of questions.

One less-obvious piece of documentation should center on how to handle fallbacks or default widgets. Traditionally, themes that needed to show a default set of widgets would check if the sidebar has widgets and fall back to using the_widget() to output one or more defaults. While theme authors can still do that, we should start to transition them across the board to the block system.

Should theme authors copy/paste block HTML as a fallback? Would the starter content system be better for this, and can starter widget content handle blocks? What is the recommended method for widget fallbacks in WordPress 5.6?

There is still the ongoing issue of how theme authors should handle the traditional widget and widget title wrapper HTML in the new block paradigm. One patch added since the Gutenberg 9.1 release wraps every top-level block with the widget wrapper. If this lands in the 9.2 release, it will likely make the issue worse.

In the traditional system, both the widget title and content are wrapped within a container together. However, if a user adds a Heading block (widget title) and another block (widget content), each block is wrapped separately with the theme’s widget wrappers. The only way to rectify the situation as it stands is for end-users to add a Group block for each “widget” they want, which would require an extensive amount of re-education for WordPress users. It is not an ideal scenario.

Each block is wrapped as an individual section.

Instead of attempting to directly “fix” this issue, WordPress should instead do nothing to the output. Blocks and traditional widgets are fundamentally different.

Let theme authors take the reins on this one and explore possibilities. However, give them the tools to do so, such as supporting block patterns.

WordCamp Austin 2020 attendees are raving about their experiences attending the virtual event last Friday. It was no secret that the camp’s organizers planned to use Hubs Virtual Rooms by Mozilla to create a unique environment, but few could imagine how much more interactive and personalized the experience would be than a purely Zoom-based WordCamp.

After selecting a custom avatar, attendees entered the venue using a VR headset or the browser to check out sessions or network in the hallway track.

Speaker and Q&A sessions were broadcast through Zoom but organizers can also embed YouTube videos and streams within the standalone VR environment.

“The VR experience was the most life-like WordCamp experience I’ve had since the start of global lockdowns,” attendee and speaker David Vogelpohl said. “You could attend sessions in one of two virtual presentation halls depending on what track you wanted to see at that time. The speaker presented on a virtual stage and you could see the other attendees watching the presentation.”

Vogelpohl said he enjoyed his experience getting to know others in the Slack and VR venue. Organizers preserved the general vibe of the “hallway track” to recreate what is arguably one of the most valuable aspects of in-person WordCamps.

“In the hallway track between the virtual presentation halls was a large foyer where you could meet new people, spot a friend speaking with someone else, and virtually step aside from a group conversation to have a private conversation,” Vogelpohl said.

“It was great to see folks like Josepha circling around speaking with attendees, Josh Pollock nerding out in a corner with a group of advanced WP developers, and having random friends drop into a conversation I was having with a group of others. While VR WordCamp doesn’t wholly replace the value of attending a WordCamp live, a lot of the best parts of meeting and collaborating with others was captured in the VR context.”

The live music interludes, which showcased talents from around the community, also provided a way for virtual attendees to stay connected while waiting for the next session.

Behind the Scenes with Anthony Burchell: Creative Director for WordCamp Austin’s Virtual World

WordPress core contributor Anthony Burchell, who started a company dedicated to creating interactive XR sound and art experiences, was the creative director behind the WordCamp Austin’s VR backdrop.

“For WordCamp Austin we wanted to give folks something to be excited about outside of the typical webcam and chat networking,” Burchell said. “I feel that virtual events are not utilizing the networking layer nearly enough to make folks feel like they are really at an event. I’ve seen many compelling formats for virtual events utilizing webcams and chat rooms, but in the end, it feels like there’s been a missing element of presence; something video games and virtual reality excel at.”

Setting up the virtual world involves spinning up a self-hosted instance of Hubs Cloud, which Burchell said is very similar to the complexity of making a WordPress site.

“The most time consuming part of creating a 3D world for an event is making the 3D assets for the space,” Burchell said. “In total I streamed 11 hours of video leading up to the event to give a glimpse into the process.”

Burchell’s YouTube playlist documents the incredible amount of work that went into creating the WordCamp’s virtual venue for attendees to enjoy.

“While it took quite a bit of time to prepare, the code and assets are completely reusable for another event,” Burchell said. “A lot of the time was spent trying to make the space purpose built for the goals of the camp. Much like a real WordCamp, I found the majority of folks packing into the theater rooms for presentations and dipping out a little early to network with friends in the hallway area. That was very much by design!”

Burchell and the other organizers were careful to ensure that the Hubs space was not the primary viewing experience of the camp but rather an extension of the networking activities that attendees could drop in on. The event had nearly identical numbers of attendees joining the virtual space as it did for those joining the video channels. At the end of the afterparty, Burchell turned on flying for all attendees to conclude the successful event:

“With Hubs we were able to give attendees the ability to express themselves within a venue vs within a camera and chat box,” Burchell said. “It was incredible to see characteristics of folks in the community shine through a virtual avatar! Just the simple act of seeing your WordCamp friends in the hallway joking and chatting just as they would at a real life event was enough to make me feel like I was transported to a real WordCamp.”

Ari Stathopoulos released his new Local Gravatars plugin last week. The goal of the plugin is to allow site owners to take advantage of the benefits of a global avatar system while mitigating privacy concerns by hosting the images locally.

In essence, it is a caching system that stores the images on the site owner’s server. It is an idea that Peter Shaw proposed in the comments on an earlier Tavern article covering local avatar upload. It is a middle ground that may satisfy some users’ issues with how avatars currently work in WordPress.

“I am one of the people that blocks analytics, uses private sessions when visiting social sites, I use DuckDuckGo instead of Google, and I don’t like the ‘implied’ consents,” said Stathopoulos. “I built the plugin for my own use because I don’t know what Gravatar does, I don’t understand the privacy policies, and I am too lazy to spend two hours analyzing them. It’s faster for me to build something that is safe and doesn’t leave any room for misunderstandings.”

He is referring to Automattic’s extensive Privacy Policy. He said it looks benign. However, he does not like the idea of any company being able to track what sites he visits without explicit consent.

“And when I visit a site that uses Gravatar, some information is exposed to the site that serves them — including my IP,” said Stathopoulos. “Even if it’s just for analytics purposes, I don’t think the company should know that page A on site B got 1,000 visitors today with these IPs from these countries. There is absolutely no reason why any company not related to the page I’m actually visiting should have any kind of information about my visit.”

The Local Gravatars plugin must still connect to the Gravatar service. However, the connection is made on the server rather than the client. Stathopoulos explained that the only information exposed in this case is the server’s IP and nothing from the client, which eliminates any potential privacy concerns.

The Latest Plugin Update

Stathopoulos updated the plugin earlier today to address some performance concerns for pages that have hundreds or more Gravatar images. In the version 1.0.1 update, he added a maximum processing time of five seconds and changed the cache cleanup process from daily to weekly. Both of these are filterable via code.

“Now, if there are Gravatars missing in a page request, it will get as many as it can, and, after five seconds, it will stop,” said Stathopoulos. “So if there are 100 Gravatars missing and it gets the first 20, the rest will be blank (can be filtered to use a fallback URL, or even fall back to the remote URL, though that would defeat the privacy improvement). The next page request will get the next 20, and so on. At some point, all will be there, and there will be no more delays.”

He did point out that performance could temporarily suffer when installing it on a site that has individual posts with 1,000s of comments and a lot of traffic. However, nothing would crash on the site, and the plugin should eventually lead to a performance boost in this scenario. For such large sites, owners could use the existing filter hooks to tweak the settings.

Right now, the plugin is primarily an itch he wanted to scratch for his own purposes. However, if given enough usage and feedback, he may include a settings screen to allow users to control some of the currently-filterable defaults, such as the cleanup timeframe and the maximum process time allowed.

The Growing List of Alternatives

With growing concerns around privacy in the modern world, Local Gravatars is another tool that end-users can employ if they have any concerns around the Gravatar service. For those who are OK with an auto-generated avatar, Pixel Avatars may be a solution.

“I’ve seen some of them, and they are wonderful!” Stathopoulos said of alternatives for serving avatars. “However, this plugin is slightly different in that the avatars the user already has on Gravatar.com are actually used. They can see the image they have uploaded. The user doesn’t need to upload a separate avatar, and an automatic one is not used by default.”

He would not mind using an auto-generated avatar when commenting on blogs or news sites at times. However, Stathopoulos prefers Gravatar for community-oriented sites.

“My Gravatar is part of my online identity, and when I see, for example, a comment from someone on WordPress.org, I know who they are by their Gravatar,” he said.

In 2015, WordPress 4.4 introduced a REST API, but one thing that has severely limited its broader use is the lack of authentication capabilities for third-party applications. After considering the benefits and drawbacks of many different types of authentication systems, George Stephanis published a proposal for integrating Application Passwords, into core.

Stephanis highlighted a few of the major benefit that were important factors in the decision to use Application Passwords: the ease of making API requests, ease of revoking credentials, and the ease of requesting API credentials. The project is available as a standalone feature plugin, but Stephanis and his collaborators recommended WordPress merge a pull request that is based off the feature plugin’s codebase.

After WordPress 5.6 core tech lead Helen Hou-Sandi gave the green light for Application Passwords to be merged into core, the developer community responded enthusiastically to the news.

“I am/we are 100% in favor of this,” Joost deValk commented on the proposal. “Opening this up is like opening the dawn of a new era of WordPress based web applications. Suddenly authentication is not something you need to fix when working with the API and you can just build awesome stuff.”

Stephanis’ proposal also mentioned how beneficial a REST API authentication system would be for the Mobile teams‘ contributors who are relying on awkward workarounds while integrating Gutenberg support.

“This would be a first step to replace the use of XMLRPC in the mobile apps and it would allow us to add more features for self hosted users,” Automattic mobile engineer Maxime Biais said.

After the REST API was added to WordPress five years ago, many had the expectation that WordPress-based web applications would start popping up everywhere. Without a reliable authentication system, it wasn’t easy for developers to just get inspired and build something quickly. Application Passwords in WordPress 5.6 will open up a lot of possibilities for those who were previously deterred by the lack of core methods for authenticating third-party access.

Jan Koch, the founder and host of WP Agency Summit, is kicking off his second annual event on October 12. The five-day event will feature 37 speakers from a wide range of backgrounds across the WordPress industry. It is a free virtual event that anyone can attend.

“The focus for the 2020 WP Agency Summit is showing attendees how to bring back the fun into scaling their agencies,” said Koch. “It is all about reducing the daily hustle by teaching how to successfully build and manage teams, how to work with enterprises (allowing for fewer customers but bigger projects), how to build sustainable recurring revenue, and how to position your agency to dominate your niche.”

This year’s event includes three major changes to make the content more accessible to a larger group of people. Each session will be available between October 12 – 16 instead of the previous 48-hour window that attendees had to find time for in 2019.

After the event has concluded, access to the content will be behind a paywall. Koch reduced the price to $77 for lifetime access for those who purchase pre-launch, which will increase to $127 during the event. Last year’s prices ballooned to $497, which meant that it was simply not affordable for many who found it too late.

Some of the proceeds this year are going toward transcribing all the videos so that hearing-impaired users can enjoy the content.

This year’s event will also focus on a virtual networking lounge for attendees. “I’ve seen how well it worked at the WP FeedBack Summit — we even had BobWP record a podcast episode on the fly in that lounge!” said Koch. “I’ve seen many new friendships develop, people connecting with new suppliers or getting themselves booked on podcasts, and sharing experiences about their businesses.”

The lounge will be open during the entirety of the summit, which will allow attendees to jump into the conversation on their own time.

A More Diverse Speaker Lineup

Koch received some backlash for the lack of gender diversity last year. The 2019 event had over 20 speakers from a diverse male lineup. However, only four women from our industry led sessions.

When asked about this issue in 2019, Koch responded, “I recognize this as a problem with my event. The reason I have so much more male than female speakers is quite simple, the current speaker line-up is purely based on connections I had when I started planning for the event. It was a relatively short amount of time for me, so I wasn’t able to build relationships with more female WP experts beforehand.”

The host said he paid attention to the feedback he received. While not hitting the 50/50 split goal he had for 2020’s event, 16 of the 37 speakers are women.

Koch said he strived to get speakers from a wider range of backgrounds. He wanted to bring in both freelancers and multi-million dollar agency owners. He also focused on getting people from multiple countries to represent WordPress agencies.

“I did reach out to around 130 people four months before the event to make new connections,” he said. “The community around the Big Orange Heart (a non-profit for mental well-being) also helped a lot with introducing me to new members of the WP community.”

Koch said he learned two valuable lessons when branching out beyond his existing connections for this year’s event:

Firstly, don’t hesitate to reach out to people you think will never talk to you because they’re running such big companies. For example, I immediately got confirmations from Mario Peshev from Devrix, Brad Touesnard from Delicious Brains, or Marieke van de Rakt from Yoast. When first messaging them, I had little hope they’d set aside time to jump on an interview with me – but they were super supportive and accommodating! The WordPress community really is a welcoming environment if you approach people in a humble way.

Secondly, build connections with sincerity. Do not just focus on what you can get from that connection but how you can help the other person. I know this sounds cheesy and you’ve heard this quite often — but it is true. Once I got the first response from new contacts and explained my goal of connecting fellow WordPress community members virtually, most immediately agreed because they also benefit from new connections and being positioned as a thought-leader in this event.

WP Agency Summit? WP FeedBack Summit?

For readers who recall the Tavern’s coverage of the WP FeedBack Summit earlier this year, the article specifically stated that the WP FeedBack Summit was a continuation of 2019’s WP Agency Summit. The official word at the time from WP FeedBack’s public relations team was the following:

Last year’s event, the WP Agency Summit has been rebranded under the umbrella of WP FeedBack’s brand when Jan Koch the host of last’s year WP Agency Summit joined WP FeedBack as CTO.

Koch said that it was a standalone event and not directly connected to WP Agency Summit but had the same target audience. However, the WP FeedBack Summit did use the previous WP Agency Summit’s stats and data to promote the event.

“The WP FeedBack Summit was hosted under the WP FeedBack brand because I joined their team as CTO in March this year,” he said. “Vito [Peleg] and I had the idea to host a virtual conference around WordPress because of WordCamp Asia being canceled — we wanted to help connect the community online through our summit.

Koch left WP FeedBack soon after the summit ended and is currently back on his own and has a goal of making WP Agency Summit a yearly event.

The new block-based navigation screen is once again delayed after it was originally slated for WordPress 5.5 and then put on deck for 5.6. Contributors have confirmed that it will not be landing in WordPress core until 2021 at the earliest.

“The Navigation screen is still in experimental state in the Gutenberg plugin, so it hasn’t had any significant real-world use and testing yet,” Editor Tech Lead Isabel Brison said. She made the call to remove it from the 5.6 lineup after the feature missed the deadline for bringing it out of the experimental state. It still requires a substantial amount of development work and accessibility feedback before moving forward.

Contributors will focus instead on making sure the Widgets screen gets out the door for 5.6 and plan to pick up again on Navigation towards the end of November.

WordPress 5.6 lead Josepha Haden gave an update this week on the progress of all the anticipated features, including the planned public beta for full-site editing (FSE).

“I don’t expect FSE to be feature complete by the time WP5.6 is released,” Haden said. “What I expect is that FSE will be functional for simple, routine user flows, which we can start testing and iterating on. That feedback will also help us more confidently design and build our complex user flows.”

Frank Klein, an engineer at Human Made, asked in the comments of another update why full-site editing is being tied to 5.6 progress in the first place, since it will still only be available in the plugin at the time of release.

“The main value is that it provides a good checkpoint along the path of FSE’s development,” Kjell Reigstad said. “Full-site editing is very much in progress. It is still experimental, but the general approach is coming into view, and becoming clearer with every plugin release.”

Reigstad posted an update on what developers can expect regarding block-based theming and the upcoming release, since the topic is closely tied to full-site editing. He emphasized that the infrastructure is already in place and that, despite it still being experimental, future block-based themes should work in a similar way to how they are working now.

“The focus is now shifting towards polishing the user experience: using the site editor to create templates, using the query block, iterating on the post and site blocks, and implementing the Global Styles UI,” Reigstad said.

“The main takeaway is that when 5.6 is released, the full-site editing feature set will look similar to where it is today, with added polish to the UI, and additional features in the Query block.”

Theme authors are entering a new time of uncertainty and transition, but Reigstad reassured the community that themes as we know them today are not on track to be phased out in the immediate future.

“There is currently no plan to deprecate the way themes are built today,” Reigstad said. “Your existing themes will continue to work as they always have for the foreseeable future.” He also encouraged contributors to get involved in an initiative to help theme authors transition to block-based themes. (This project is not targeted for the 5.6 release.)

Developers can follow important FSE project milestones on GitHub, and subscribe to the weekly Gutenberg + Themes updates to track progress on block-based theming. A block-based version of the Twenty Twenty-One theme is in the works and should pick up steam after 5.6 beta 1, expected on October 20.

Munir Kamal shows no signs of slowing down. He continues to push forward with new features for his EditorPlus plugin, which allows end-users to customize the look of the blocks in their posts and pages. He calls it the “no-code style editor for WordPress.”

The latest addition to his plugin? Animation styles for every core block.

My first thought was that this would bloat the plugin with large amounts of unnecessary CSS and JavaScript for what is essentially a few bells and whistles. However, Kamal pulled it off with minimal custom CSS.

Inspired by features from various website builders, he wanted to bring more and more of those things to the core block editor. The animations feature is just another ticked box on a seemingly never-ending checklist of features. And, so far, it’s all still free.

Since we last covered EditorPlus in June, Kamal has added the ability to insert icons via any rich-text area (e.g., paragraphs, lists, etc.). He has also added shape divider, typography, style copying, and responsive editing options for the core WordPress blocks.

How Do Animations Work?

In the version 1.9 release of EditorPlus, Kamal added “entrance” animations. These types of animations happen when a visitor sees the block for the first time on the screen. For example, users could set the Image block to fade into visibility as a reader views the block.

Currently, the plugin adds seven animations:

• Fade
• Slide
• Bounce
• Zoom
• Flip
• Fold
• Roll

Adding a Slide animation for the Cover block text.

Each animation has its own subset of options to control how it behaves on the page. The bounce animation, for example, allows users to select the bounce direction. Other options include duration, delay, speed curve, delay, and repeat. There are enough choices to spend an inordinate amount of time tinkering with the output.

One of the best features of this new feature is that Kamal has included an Animation Player under the block options. By clicking the play button, users can view the animation in action without previewing the post.

Watch a quick video of the Animations feature:

After testing and using each animation, everything seemed to work well. The one downside — and this is not limited to animations — is that applying styles on the block level sometimes does not make sense. In many cases, it would help users to have options to style or animate the items within the block, such as the images in the Gallery block. When I broached the subject with Kamal, he was open to the idea of finding a solution to this in the future.

What Is Next for EditorPlus?

At a certain point, too many block options can almost feel like overkill and become unwieldy. EditorPlus does allow users to disable specific features from its settings screen, which can help get rid of some unwanted options. Kamal said he would like to continue making it more modular so that users can use only the features they need.

“What I plan is to have micro-level feature control for this extension so that a user can switch off individual styling panels like, Typography, Background, etc.,” he said. “Even further, I plan to bring these controls based on the user role as well. So an admin can disable these features for the editor, author, etc.”

That may be a bit down the road though. For now, he wants to focus on adding new features that he already has planned.

“I do plan to add more animation features,” said Kamal. “I got too many ideas, such as scroll-controlled animation, hover animation, text animation, Lottie animation, background animation, animated shape dividers, and more. But, having said that, I will be careful adding only those features that don’t affect page performance much.”

Outside of extra styles and animations for existing blocks, he plans to jump on the block-building train in future releases. EditorPlus users could see accordion, toggle, slider, star rating, and other blocks in an upcoming release.

I’ve been running a photoblog at inphotos.org since 2005 on WordPress. (And thanks to writing this I noticed it’s 15 years old today!)

In that time WordPress has changed dramatically. At first I used Flickr to host my images, but after a short time I hosted the images myself. (Good thing too since Flickr limited free user accounts to 1000 images, so I wrote a script to download the Flickr images I used in posts.)

For quite a long time I used the featured image instead of inserting the image into the post content, but then about two years ago I went back to inserting the photo into the post. Unfortunately that meant the photo was shown twice, once as a featured image, and once in the post content.

The last theme I used supported custom post types, one of which was a photo type that displayed the featured image but hid the post content. It was an ok compromise, but not perfect.

Recently I started using Twenty Twenty, but after 15 years I had a mixture of posts with:

• Featured image with no image in the post.
• Featured image with the same image in the post.

I knew I needed something more flexible. I wanted to hide the featured image if it also appeared in the post content. I procrastinated and never got around to it until this evening when I discovered it was actually quite easy.

Copy the following code into the function.php of your child theme and you’ll be all set! It relies on you having unique filenames for your images. If you don’t then remove the call to basename(), and that may help.

function maybe_remove_featured_image( $html ) {
        if ( $html == '' ) {
                return '';
        }
        $post = get_post();
        $post_thumbnail_id = get_post_thumbnail_id( $post );
        if ( ! $post_thumbnail_id ) {
                return $html;
        }

        $image_url = wp_get_attachment_image_src( $post_thumbnail_id );
        if ( ! $image_url ) {
                return $html;
        }

        $image_filename = basename( parse_url( $image_url[0], PHP_URL_PATH ) );
        if ( strpos( $post->post_content, $image_filename ) ) {
                return '';
        } else {
                return $html;
        }
}
add_filter( 'post_thumbnail_html', 'maybe_remove_featured_image' );

The post_thumbnail_html filter acts on the html generated to display the featured image. My code above gets the filename of the featured image, checks if it’s in the current post and if it is returns a blank string. Feedback welcome if you have a better way of doing this!

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Just a day after launching its new privacy-first web analytics product last week, Cloudflare announced Automatic Platform Optimization (APO) for WordPress. The new service boasts staggering performance improvements for sites that might otherwise be slowed down by shared hosting, slow database lookups, or sluggish plugins:

Our testing… showed a 72% reduction in Time to First Byte (TTFB), 23% reduction to First Contentful Paint, and 13% reduction in Speed Index for desktop users at the 90th percentile, by serving nearly all of your website’s content from Cloudflare’s network. 

APO uses Cloudflare Workers to cache dynamic content and serve the website from its edge network. In most cases this eliminates origin requests and origin processing time. That means visitors requesting your website will get near instant load times. Cloudflare reports that its testing shows APO delivers consistent load times of under 400ms for HTML Time to First Byte (TTFB).

The effects of using APO are similar to hosting static files on a CDN, but without the need to manage a complicated tech stack. Content creators retain their ability to create dynamic websites without any changes to their workflow for the sake of performance.

Version 3.8 of Cloudflare’s official WordPress plugin was recently updated to include support for APO. It detects when users make changes to their content and purges the content stored on Cloudflare’s edge.

The new service is available to Cloudflare users with a single click of a button. APO is included at no cost for existing Cloudflare customers on the Professional, Business, and Enterprise plans. Users on the Free plan can add it to their sites for $5/month. The service is a flat fee and is not metered.

Cloudflare’s announcement has so far been well-received by WordPress professionals and hosting companies and many have already begun testing it.

WordPress lead developer Mark Jaquith called APO “incredible news for the WordPress world.”

“On sites I manage this is going to lower hosting complexity and easily save hundreds of dollars a month in hosting costs,” Jaquith said.

After running several speed tests from six different locations around the world, early testers at Kinsta got remarkable results using APO:

“By caching static HTML on Cloudflare’s edge network, we saw a 70-300% performance increase. As expected, the testing locations furthest away from Tokyo saw the biggest reduction in load time.

“If your WordPress site uses a traditional CDN that only caches CSS, JS, and images, upgrading to Cloudflare’s WordPress APO is a no-brainer and will help you stay competitive with modern Jamstack and static sites that live on the edge by default.”

George Liu, a “self-confessed page speed addict” and Cloudflare Community MVP, performed a series of detailed tests on the new APO product with his blog. After many comparisons, he found that Cloudoflare’s WordPress plugin with APO turned on delivers results similar to his heavily optimized WordPress blog that uses a custom Cloudflare Worker caching configuration.

“You’ll find that Cloudflare WordPress plugin’s one click Automatic Platform Optimization button does wonders for page speed for the average WordPress user not well versed in page speed optimizations,” Liu said.

“Cloudflare’s WordPress plugin Automatic Platform Optimization will in theory beat all other WordPress caching solutions other than you rolling out your own Cloudflare Worker based caching like I did. So you get a good bang for your buck at US$5/month for Cloudflare’s WordPress plugin APO.”

Liu also warned of some speed bumps with the initial rollout, as Cloudflare’s APO supports a limited set of WordPress cookies for bypassing the Cloudflare CDN cache, leaving certain use cases unsupported. APO does not seem to work on subdomains and users are also reporting that it’s not compatible with other caching plugins. It also disables real visitor IP address detection.

Cloudflare is aware of many of these issues, which have been raised in the comments of the announcement, and is in the process of adding more cookies to the list to bypass caching. Due to some plugin conflicts, APO may not be as plug-and-play as it sounds for some users right now, but the product is very promising and should improve over time with more feedback.

Gutenberg 9.1 made a backward-incompatible change to its theme.json file (experimental-theme.json while full-site editing is under the experimental flag). This is the configuration file that theme developers will need to create as part of their block-based themes. Staying up to date with such changes can be a challenge for theme authors, but Ari Stathopoulos, a Themes Team representative, wrote a full guide for developers.

Jon Quach, a Principal Designer at Automattic, has also been busy creating a tool to help theme authors transition to block-based themes. He recently built a UI-based project called Theme.json Creator that builds out the JSON code for theme authors. Plus, it is up to date with the most recent changes in the Gutenberg plugin.

Tools like these will be what the development community needs as it gets over the inevitable hump of moving away from the traditional theme development paradigm and into a new era where themes are made almost entirely of blocks and a config file.

While plugin development is becoming more complex with the addition of JavaScript, theme development is taking a sharp turn toward its roots of HTML and CSS. We are barreling toward a future in which far more people will be able to create WordPress themes. Even the possibility of sharing pieces of themes (e.g., template parts and patterns) is on the table. This could not only empower theme designers by lowering the barrier to entry, it could also empower some end-users to make the jump into theme building.

However, the theme.json file is one aspect of future theme authorship that is extremely developer-oriented. JSON is a universal format shared between various programming languages. It is meant to be read by machines and is not quite as human-friendly as other formats. As the theme.json file grows to accommodate more configuration options over time, the less friendly it will become to simply typing keys and values in.

It makes sense to build tools to simplify this part of the theme building process.

That is where the Theme.json Creator tool comes in. Theme authors pick and choose the options they want to support and input custom values. Then, the tool spits out everything in properly-formatted JSON.

Using the Theme.json Creator tool.

One big thing the tool does not yet cover is custom CSS variables. This feature is a recent addition to the theme.json specification. It allows theme authors to create any custom property that WordPress will automatically output as CSS. In his announcement post, Stathopoulos covered how to create a typographic scale with custom properties and use those variables for editor features, such as line-height and font-size values.

Currently, Theme.json Creator’s primary focus is on global styles. However, Gutenberg allows theme authors to configure default styles on the block level. For example, theme designers can set the color or typography options for the core Heading block to be different from the default global styles. This provides theme authors with fine-tuned control over every block.

Theme.json Creator does not yet support configuration at this level. However, it would be interesting to see if Quach adds it in the future.

The focus on setting up global styles is a good start for now. This is still an experimental feature. The great thing about it is that it can help theme authors begin to see how one piece of the block-based themes puzzle fits in. It is a starting point for an entirely new method of adding theme support for features when most are accustomed to adding multiple add_theme_support() PHP function calls.

With the direction that theme development seems to be heading, it is easy to imagine that it could evolve into a completely UI-based affair at some point down the line. If templates are made up of blocks and patterns, which anyone can already build with the block editor, and if styles will essentially boil down to a config file, there will be little-to-no programming required to build a basic WordPress theme.

If someone is not already at least jotting down notes for a plugin that allows users to create and package a block-based theme, I would be surprised. For now, Theme.json Creator is removing the need to write code for at least one part of the theme design process.

Jetpack’s highly anticipated 9.0 release has landed, introducing some of the new features the team has previewed over the past week. Users can now publish WordPress posts to Twitter as threads. This new feature is available as part of the Publicize module when you have connected a Twitter account.

Posting Twitter threads is a feature that only works with the block editor, as it takes advantage of how content is naturally split into chunks (blocks).

In the comments on his demo post, Automattic engineer Gary Pendergast gave a more detailed breakdown of the logic Jetpack uses to ensure full sentences aren’t broken up in the tweets.

“With the mental model now being focused on mapping blocks to tweets, it’s much easier to make logical decisions about how to handle each block,” Pendergast said. “So, a paragraph block is the text of a tweet, if the paragraph is too long for a single tweet, it tries to split the paragraph up by sentences. If a sentence is too long, then it resorts to splitting by words. Then, if there’s an embed/image/video/gallery block following that paragraph, we can attach it to the tweet containing that paragraph. There are additional rules for other blocks, but that’s the basic process. It then just iterates over all of the supported blocks in the post.”

Pendergast published his post as thread to demonstrate the new feature in action. The advantage of posting a thread from your WordPress site is that it doesn’t end up getting lost in Twitter’s fast-moving timeline. Most important Twitter threads evaporate from public consciousness almost as soon as they are published. Publishing threads from your website ensures they are better indexed and easier to reference in the future.

Jetpack Adds Loom Block for Embedding Screen Recordings

Loom was added to Jetpack as a new oEmbed provider three weeks ago. The video recording service allows for recording camera, microphone, and desktop simultaneously. The service is especially popular in educational settings. Jetpack 9.0 introduces a new Loom block for embedding recordings.

“Loom is growing in popularity as it is being recommended more and more to assist in distance learning efforts,” Jetpack Director of Innovation Jesse Friedman said. “Now more than ever we want to be able to help those working, learning, and teaching from home. The Loom block was a natural addition to join the other Jetpack video blocks which now include YouTube, TikTok, DailyMotion, and Vimeo.”

Loom’s free tier allows users to record up to 25 videos, but the Pro plan is free for educators. Friedman confirmed that Jetpack does not have any kind of partnership with Loom. The team decided to support the product to assist professionals, educators, and students. Having it available as a block also makes it more convenient for those using P2 for communication.

As anticipated, Jetpack 9.0 also provides a seamless transition necessary to ensure Instagram and Facebook embeds will continue working after Facebook drops unauthenticated oEmbed support on October 24. The Jetpack team reports that it “partnered with Facebook” to make sure these embeds continue to work with the WordPress.com REST API.

David Bisset makes his podcast debut for Post Status, as he interviews Joost de Valk, Founder and Chief Product Officer of Yoast, and discusses all things WordPress marketshare related.

Links

• His blog, joost.blog
• Yoast
• On Twitter @jdevalk
• June 2020 CMS marketshare report

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Just one month after publicly announcing its acquisition of Restrict Content Pro (RCP), iThemes purchased WPComplete for an undisclosed amount. The acquisition is for the product, website, and customers only.

Paul Jarvis and Zack Gilbert created the WPComplete plugin in 2016. However, it has outgrown what the duo could maintain and support alone. After the transition period in which the new owners take over, the two will step away from the project.

In essence, WPComplete is a “course completion” plugin. Site owners can create online courses while allowing students/users to mark their work as completed. It also gives students a way to track their progress through courses, which can often boost the potential for them to finish.

“Paul and Jack believe a key to their success has been their ability to keep their team small and manageable,” wrote Matt Danner, the COO at iThemes, in the announcement. “The growth of WPComplete has presented a number of challenges for a team of two people, so the decision was made to start looking towards alternative ownership solutions that could continue to grow WPComplete and provide it with a stable team. iThemes is a perfect fit.”

iThemes customers who have a Plugin Suite or Toolkit membership will get automatic access to the pro version of the WPComplete plugin. For current WPComplete users, Danner said everything should be “business as usual.” However, iThemes has assigned a few of its team members to work on the product and site, so customers should see some new faces.

RCP and WPComplete are obviously complementary products. RCP is a membership plugin that allows site owners to restrict content based on that membership. WPComplete allows site members to mark lessons or coursework as completed. “We’ll be rolling out a new bundle later this month that combines both RCP and WPComplete for course and membership creators to take advantage of these two plugins,” said AJ Morris, the Product Innovation and Marketing Manager at iThemes.

WPComplete is still a young product. The free version of the plugin currently has 2,000+ active installs and a solid 4.7 rating on WordPress.org. If marketed as an extension of the RCP plugin, it automatically puts it in front of the eyes of 1,000s of more potential customers. It should be much easier to grow the plugin as part of a membership bundle.

iThemes is making some bold moves in the membership space. It will be interesting to see if the company makes any other acquisitions that could strengthen its product line and help it become more dominant. There is still a ton of room for growth in the membership segment of the market. There is also the potential for integrations with other major plugins.

“Adding WPComplete to the iThemes product lineup also allows us to move more quickly on some plans we have for Restrict Content Pro,” said Danner in the initial announcement. He also vaguely mentioned a couple of ideas the team had in the works but did not go into detail.

With a little prodding, Morris provided some insight into what they are planning for the immediate future. The biggest first step is tackling integration with the block editor. Currently, WPComplete uses shortcodes. The team’s next step is likely to begin with creating block equivalents for those shortcodes.

“After that, we’ve touched on a few deeper integrations with Restrict Content Pro, like the possibility to restrict courses to memberships,” said Morris.

The iThemes team does not plan to stop with WPComplete as part of its product lineup. One of the goals is to use the plugin for the iThemes website itself.

“We always try to eat our own dogfood when we can,” said Morris. “You’ll see that with RCP and WPComplete early next year as we look to integrate them into our iThemes Training membership.”

I have been eagerly awaiting the moment when I could install a theme and truly test Gutenberg’s full-site editing feature. By and large, each time I have tested it over the past few months, the experience has felt utterly broken. This is why I have remained skeptical of seeing the feature land in WordPress 5.6 this December.

The Q theme by Ari Stathopoulos is the first theme that seems to be a decent working example. Whether that is a stroke of luck with timing or that this particular theme is simply built correctly is hard to tell — Stathopoulos is a team rep for the Themes Team. Gutenberg 9.1 dropped last week with continued work toward site editing.

Q is as experimental as it gets. The Themes Team put out an open call for experimental, block-based themes as far back as March this year. However, not many have taken the team up on this offer. If approved, Q stands to be the first block-based theme to go live in the official WordPress directory. It still has to work its way through the standard review process, awaiting its turn in the coming weeks.

On the whole, full-site editing remains a frustrating and confusing experience. I still remain skeptical about its readiness, even in beta form, to show off to the world in WordPress 5.6.

However, Q is an interesting theme to explore at this point for both end-users and theme developers. Users can install it and start tinkering with the site editing screen via the Gutenberg plugin. Developers can learn how global styles, templates, and template parts fit together from a working theme.

Using the Site Editor

Editing a single post in the site editor.

The Q theme requires the Gutenberg plugin and its full-site editing mode to be enabled. Generally, requiring a plugin is not allowed for themes in the directory. However, experimental Gutenberg themes are allowed to bypass this guideline.

Stathopoulos pointed out that the theme is highly experimental and should not be used on a production site. However, he is hopeful that it will get more eyes focused on full-site editing.

He mentioned that several items are broken, such as category archives not showing the correct posts. This is a current limitation of the Query block in Gutenberg. However, one of the best ways to find and recognize these types of issues is to have a theme that stays up with the pace of development.

Currently, the site editor feels like it is biting off more than it can chew. Not only can users edit the layout and design of the page, but they can also directly edit existing post content — don’t try this at home unless you are willing for your post titles to get switched to the hyphenated slug. Should the site editor be handling the double-duty of design and content editing? If so, should design and content editing be handled in separate locations in the long term or be merged into one feature?

It feels raw. It is not geared toward users at this point.

The bright spot with the site editor is the current progress on template parts in the editor. Template parts are essentially “modules” that handle one part of the page. For example, the typical theme will have a header and footer template part. Currently, end-users can insert custom template parts or switch one template part for another. This opens a world of possibilities, such as users choosing between multiple header designs (template parts) for their sites.

Switching the header template part.

The downside to the entire template system is that it seems so divorced from the site editor that it is hard to believe the average user would understand what is going on. Templates and template parts reside under the Appearance menu in the admin. The Site Editor is a separate, top-level menu item. Without any preexisting knowledge of how these pieces work together, it can be confusing.

Template parts worked for me in the site editor from the outset. However, they did not work on the front end at first. I continually received the “template part not found” message for hours. Then, at some point — whether through magic or a random save that pulled everything together — the feature began to output the previously-missing header and footer template parts.

Glimpse Into the Future of Theme Development

The Q theme has a scant few style rules, which it loads directly in the <head> section of the site in lieu of adding an extra stylesheet. It relies on the stock Gutenberg block styles on the front end with a few minor overrides. Most other custom styles are handled via the global styles system, which pulls from the theme’s experimental-theme.json config file (will be theme.json in the future).

It begs the question of whether themes will necessarily need much in the way of CSS when full-site editing lands.

If WordPress allows users to configure most styles via block options and global styles overrides, themes may not need much more than their config files. After that, it would come down to registering custom block styles and patterns.

If this is the future that we are headed toward, anyone could essentially create a WordPress theme. And, those pieces, such as template parts and patterns, could all be shared between any site. In that future, themes may simply not matter anymore.

Last year, Mike Schinkel proposed deprecating the theme system altogether and replacing it with web components.

“Rather than look for a theme that has all the features one needs — which I have found always limits the choices to zero — a site owner could look for the components and modules they need and then assemble their site from those modules,” he said. “They could pick a header, a footer, a home-page hero, a set of article cards, a pricing module, and so on.”

The more I tinker with full-site editing, the more it feels like that is the lane that it will ultimately merge into. Imagine a future where end-users could pick and choose the pieces they wanted and simply have it look right on the front end.

It is exciting to think about that possibility. Both Schinkel and I have more of a background in programming than we do in design. It makes sense from that sort of analytical mindset to put everything into neat, reusable boxes because reuse is a cornerstone of smart programming.

However, I worry about the state of design in such a system with so many replaceable parts. Will designers be able to take holistic approaches to theme development, creating truly intricate pieces of art? Will that system essentially create a web of cookie-cutter sites? Or, will designers simply find ways to think outside the box while within the constraints of the block system?

The greater Jamstack community is coming together on October 6-7, 2020, for a virtual conference. Organizers expect more than 15,000 attendees from around the globe over a two-day span that includes keynotes, sessions, interactive topic tables, workshops, speaker Q&As, and networking opportunities.

Matt Mullenweg will be joining Netlify CEO Matt Biilmann on day 1 at 12PM PDT for a fireside chat moderated by CSS-Tricks Creator Chris Coyier. The chat will go deeper on recent topics of contention, including developer sentiment, complexity, security, and performance. Coyier also plans to discuss how the Jamstack and WordPress communities intersect through headless implementations of the CMS.

A provocative post from TheNewStack at the end of August quoted Mullenweg as saying that “JAMstack is a regression for the vast majority of the people adopting it.” This sparked multiple heated exchanges across blogs and social media. Biilimann, who originally coined the term “Jamstack,” wrote a response to Mullenweg’s remarks, hailing “the end of the WordPress era.”

Live conversations tend to be more cordial than shots fired across the blogosphere. It will be interesting to see if Biilimann cares to join Stackbit CEO Ohad Eder-Pressman in his wager that Jamstack will become the predominant architecture for the web by 2025. The fireside chat should be recorded, in case you cannot catch the live session. Recordings of talks from the previous virtual Jamstack event held in May are available on YouTube.

Today is the last call for registration. Many of the workshops have already sold out, but tickets to the regular sessions on October 6 are still available. Sign up on the event website to get your free ticket.

Gutenberg 9.1 was released to the public on Wednesday. The team announced over 200 commits from 77 contributors in its release post yesterday. One of the biggest changes to the interface was the addition of a new dropdown selector for block pattern categories. The team also reverted the block-based widgets section in the customizer and added an image size control to the Media & Text block.

One of the main focuses of this release was improving the block-based widgets editor. The feature was taken out of the experimental stage in Gutenberg 8.9 and continues to improve. The widgets screen now uses the same inserter UI as the post-editing screen. However, users can currently only insert regular blocks. Patterns and reusable blocks are still not included.

Theme authors can now control aspects of the block editor via a custom theme.json file. This is part of the ongoing Global Styles project, which will allow theme authors to configure features for their users.

The development team has also added an explicit box-sizing style rule to the Cover and Group blocks. This is to avoid any potential issues with the new padding/spacing options. Theme authors who rely on the block editor styles should test their themes to make sure this change does not break anything.

Better Pattern Organization

New block patterns UI in the inserter.

I have been calling for the return of the tabbed pattern categories since Gutenberg 8.0, which was a regression from previous versions. For 11 versions, users have had to scroll and scroll and scroll through every block pattern just to find the one they wanted. The development team has sought to address this issue by using a category dropdown selector. When selecting a specific category, its patterns will appear.

At first, I was unsure about this method over the old tabbed method. However, after some use, it feels like the right direction.

As more and more theme and plugin authors add block pattern categories to users’ sites, the dropdown is a more sensible route. Even tabs could become unwieldy over time. The dropdown better organizes the list of categories and makes the UI cleaner. More than anything, I am enjoying the experience and look forward to this eventually landing in WordPress 5.6 later this year.

Customizer Widgets Reverted

Reverted widgets panel in the customizer.

On the subject of WordPress 5.6, one of its flagship features has been hitting some roadblocks. Block-based widgets are expected to land in core with the December release, but the team just reverted part of the feature. They had to remove the widgets block editor from the customizer they added just two major releases ago.

It was for the best. The customizer’s block-based widgets editor was fundamentally broken. It was not ready for primetime and should have remained in the experimental stage until it was somewhat usable.

“I will approve this since the current state of the customizer in the Gutenberg plugin is broken, and there is no clear path forward about how to fix that,” wrote Andrei Draganescu in the reversion ticket. “With this patch, the normal widgets can still be edited in the customizer and the block ones don’t break it anymore. This is NOT to mean that we won’t proceed with fixing the block editor in the customizer, that is still an ongoing discussion.”

The current state of editing widgets via the customizer is at least workable with this change. If end-users add a block via the admin-side widgets editor, it will merely appear as an uneditable, faux widget named “Block” in the customizer. They will need to edit blocks via the normal widgets screen.

There is no way that WordPress can ship the current solution when 5.6 rolls out. However, we are still two months out. This leaves plenty of time for a fix, but Draganescu’s note that “there is no clear path forward” may make some people a bit uneasy at this stage of development.

Control Image Size for Media & Text

Image size dropdown selector for the Media & Text block.

One of the bright spots in this update is the addition of an image size control to the Media & Text block. Like the normal Image block, end-users can choose from any registered image size created for their uploaded image.

This is a feature I have been looking forward to in particular. Previously, using the full-sized image often made the page weight a bit heftier than necessary. It is also nice to go along with themes that register sizes for both landscape and portrait orientations, giving users more options.

This month was characterized by some exciting announcements from the WordPress core team! Read on to catch up with all the WordPress news and updates from September. 

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WordPress 5.5.1 Launch

On September 1, the  Core team released WordPress 5.5.1. This maintenance release included several bug fixes for both core and the editor, and many other enhancements. You can update to the latest version directly from your WordPress dashboard or download it directly from WordPress.org. The next major release will be version 5.6.

Want to be involved in the next release?  You can help to build WordPress Core by following the Core team blog, and joining the #core channel in the Making WordPress Slack group.

Gutenberg 9.1, 9.0, and 8.9 are out

The core team launched version 9.0 of the Gutenberg plugin on September 16, and version 9.1 on September 30. Version 9.0 features some useful enhancements — like a new look for the navigation screen (with drag and drop support in the list view) and modifications to the query block (including search, filtering by author, and support for tags). Version 9.1 adds improvements to global styles, along with improvements for the UI and several blocks. Version 8.9 of Gutenberg, which came out earlier in September, enables the block-based widgets feature (also known as block areas, and was previously available in the experiments section) by default — replacing the default WordPress widgets to the plugin. You can find out more about the Gutenberg roadmap in the What’s next in Gutenberg blog post.

Want to get involved in building Gutenberg? Follow the Core team blog, contribute to Gutenberg on GitHub, and join the #core-editor channel in the Making WordPress Slack group.

Twenty Twenty One is the WordPress 5.6 default theme

Twenty Twenty One, the brand new default theme for WordPress 5.6, has been announced! Twenty Twenty One is designed to be a blank canvas for the block editor, and will adopt a straightforward, yet refined, design. The theme has a limited color palette: a pastel green background color, two shades of dark grey for text, and a native set of system fonts. Twenty Twenty One will use a modified version of the Seedlet theme as its base. It will have a comprehensive system of nested CSS variables to make child theming easier, a native support for global styles, and full site editing. 

Follow the Make/Core blog if you wish to contribute to Twenty Twenty One. There will be weekly meetings every Monday at 15:00 UTC and triage sessions every Friday at 15:00 UTC in the #core-themes Slack channel. Theme development will happen on GitHub. 

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Further Reading:

• WordPress plugin authors can now opt into confirming plugin updates via email. This feature will allow plugin authors to approve any plugin updates over email before release.
• September was the busiest month for online WordCamps so far, with seven events taking place: WordCamp Ogijima Online, WordCamp Colombia Online, WordCamp Asheville, NC USA, WordCamp São Paulo, Brazil, WordCamp Virginia Beach, WordCamp Lima Peru, and WordCamp Philadelphia, PA, USA. You can find live stream recaps of these events on their websites. The camps are also in the process of uploading their videos to WordPress.tv. Check out the WordCamp Schedule to follow upcoming online WordCamps!
• The Themes team has added a delist feature to the themes directory. The feature will allow a theme to be temporarily hidden from search, while still making it available. The team may delist themes if they violate the Theme Directory guidelines. 
• The Themes Team has also released its new web fonts Loader project. The webfonts loader will allow theme developers to load web fonts from the user’s site, rather than through a third-party CDN. The project lives in the team’s GitHub repository.
• The Support team is discussing the level of control users should have over their support forum topics. The team is thinking of allowing users to archive their topics and lengthen time-to-edit to remove any semi-sensitive data. In a separate, but related, post, Support team members have started discussing how to curb support requests for commercial products.
• The Mobile team came up with a proposal for dual licensing Gutenberg under GPL 2.0 and MPL (Mozilla Public License) 2.0, so that non-WordPress software developers can potentially use it for their projects.  
• Since Facebook and Instagram are deprecating oEmbeds, the Core Team will be removing Facebook and Instagram’s oEmbed endpoints from WordPress core code. 
• Following extensive discussion, the Documentation team has tentatively decided to allow external and commercial links in the WordPress documentation. The team aims to publish a formal proposal that will be left open for feedback before finalizing it.
• Members of the Polyglots and Marketing teams are celebrating the International Translation Day for WordPress over the week of September 28 – October 4! Community members can join or organize translation events, or contribute to WordPress core, theme, or plugin translations during this period. 
• WP Accessibility day — a 24-hour global online event dedicated to addressing website accessibility in WordPress, is being held on October 2. The event is open for all and has experts from all over the world as speakers.

Have a story that we should include in the next “Month in WordPress” post? Please submit it here.

In pursuit of “democratizing web analytics,” Cloudflare announced it is launching privacy-first analytics as a new standalone product. The company is entering a market that has been dominated by Google Analytics for years but with a major differentiating feature – it will not track individual users by a cookie or IP address to show unique visits.

Cloudflare Web Analytics defines a visit as “a successful page view that has an HTTP referer that doesn’t match the hostname of the request.” It’s not the same as Google’s “unique” metric, and Cloudflare says it may differ from other reporting tools. Weeding out bots from the total traffic numbers is a nascent feature that Cloudflare is improving as part of its Bot Management product.

Cloudflare Web Analytics is launching with features that are largely similar to Google Analytics but with some unique ways of zooming into different traffic segments and time ranges to see where traffic is originating from.

“The most popular analytics services available were built to help ad-supported sites sell more ads,” Cloudflare product manager Jon Levine said. “But, a lot of websites don’t have ads. So if you use those services, you’re giving up the privacy of your users in order to understand how what you’ve put online is performing.

“Cloudflare’s business has never been built around tracking users or selling advertising. We don’t want to know what you do on the Internet — it’s not our business.”

Paying customers on the Pro, Biz, and Enterprise plans can access their analytics from their dashboards immediately. Cloudflare is also offering the product for free as JavaScript-based analytics for users who are not currently customers. Those who want access to the free plan can sign up for the waitlist.

From October 5 through October 9, the first Page Builder Summit will open its virtual doors to all attendees for free. Nathan Wrigley, the podcaster behind WP Builds, and Anchen le Roux, the founder and lead developer of Simply Digital Design, are hosting the five-day online event that focuses on the vast ecosystem of page builders for WordPress.

The summit will include 35 sessions spread out over the event schedule. Each session will last around 30 minutes, so it will be easy to pop in and watch one in your downtime. Sessions will cover a range of builders, including the default WordPress block editor, Elementor, Beaver Builder, Oxygen, Brizy, and Divi.

“It’s an event specifically for users of WordPress page builders, or those curious about what they can do,” said Wrigley. “I feel like a page builder style interface for creating websites is the future for our industry. WordPress itself is moving in this direction with the block editor (a.k.a. Gutenberg). With that in mind, it seemed like a good idea to create a dedicated event to share knowledge about this side of WordPress. We’ve tried to include presentations from as many page builders as we could.”

Wrigley made sure to point out that it is not all geared toward developers, discussing the inner-workings of builders. Some of the sessions focus on marketing, optimization, and conversion, which provides a wider range of topics for potential attendees.

The summit hosts created an online quiz for those who are unsure about which sessions to watch.

There is a small catch. The sessions will be freely available only from the time they begin and the following 24 hours. After that, accessing the videos will come at a premium. Attendees can gain lifetime access to the PowerPack for $47 if they purchase within 15 minutes of signing up. Then, prices will rise to $97 until the event kicks off on October 5. Beyond, the price jumps to $147. The lifetime access includes access to the presentations, transcripts, a workbook, and other bonuses from the speakers.

For those unsure about forking over the cash, they can still watch the sessions during the 24-hour window.

The proceeds from the event will go out to paying affiliate commissions to speakers and partners. Some of it will go into planning and investing in a second summit down the road.

“Both myself and Nathan have specific charities that we want to donate to after the event,” said le Roux. “It was part of our goals to be able to do this, but we didn’t want to make this an official contribution.”

Why a Page Builder Summit?

Both Wrigley and le Roux have their preferred builders. But, the goal of the summit is to offer a wide look at the tools available and help freelancers and agencies better streamline their businesses and create happier clients.

“I’ve been a user of page builders for many years, but only at the point where they truly showed in the editing interface something that almost perfectly reflected what the end-user would see did I get really immersed,” said Wrigley. “Having come from a background in which I built entire websites from a collection of text files (HTML, CSS, PHP, etc.), I was fascinated that we’d reached a point where the learning curve for building a good website was significantly reduced.”

He pointed out that it is not always so simple though. While the same level of coding skills may not be necessary, people must figure out how to navigate their preferred page builder, which can come with its own learning curve.

“You need to learn their way of doing things and how to achieve your design choices,” he said. “It’s always going to work out better if you know the code, but the WordPress mission of democratizing publishing certainly seems to align quite nicely with the adoption of tools, like page builders, which mean that once-difficult tasks are now easier.”

For le Roux, her interest in hosting the Page Builder Summit falls back to her design studio.

“As a developer, my main reason for switching to page builders was around streamlining and creating more efficient but quality websites in the shortest amount of time,” she said. “Especially now that we focus on day rates, creating the best possible website that clients would love fast would not have been possible without page builders.”

The Hosts’ Go-To Builders

“We prefer using Beaver Builder with Themer at Simply Digital Design,” said le Roux. “We use Gutenberg for blog posts or where possible with custom post types or LMS software. However, we’ve also taken on a few Elementor projects where that’s the client’s preferred option.”

Wrigley uses some of the same tools. His main work is on the WP Builds website where he hosts podcasts.

“I have used Beaver Builder’s Themer to create templates for specific layouts, but for content creation within those layouts I’m using the block editor,” said Wrigley. “My content is mainly text and the WordPress editor is utterly remarkable in this situation. I kept the classic editor installed for a few months after WordPress 5.0 came about, but I soon realized that this was folly and that the editing interface of Gutenberg is superior. The ability to insert and move text, buttons, etc. is such a joy to work with, and the iterations that have been made in the last two years make it, in my opinion, the best text editing experience on the web.”

Wrigley sees a future in which the WordPress block editor takes over much of the work that page builders are currently handling. However, that future is “still over the horizon.”

“I’m excited about this future though, and we’ve got a few crystal ball-gazing presentations; trying to work out what that future might look like,” he said.

Jetpack 9.0, coming on October 6, will debut a new feature that allows users to share blog posts as Twitter threads in multiples tweets. A recent version of Jetpack introduced the ability to import and unroll tweetstorms for publishing inside a post. The 9.0 release will run it back the other way so the content originates in WordPress, yet still reaps all the same benefits of circulation on Twitter as a thread.

The new Twitter threads feature is being added as part of Jetpack’s Publicize module under the Twitter settings. After linking up a Twitter account, the Jetpack sidebar options for Publicize allow users to publish to Twitter as a link to the blog or a set of threaded tweets. It’s not just limited to text content – the threads feature will also upload and attach any images and videos included in the post.

When first introduced to the idea of publishing a Twitter thread from WordPress, I wondered if threads might lose their trademark pithy punch, since users aren’t forced to keep each segment to the standard length of a tweet. Would each tweet be separated in an odd, unreadable way? The Jetpack team anticipated this, so the thread option adds more information to the block editor to show where the paragraphs will be split into multiple tweets.

“Threads are wildly underused on Twitter,” Gary Pendergast said in a post introducing the feature. “I think a big part of that is the UI for writing threads: while it’s suited to writing a thread as a series of related tweet-sized chunks, it doesn’t lend itself to writing, revising, and editing anything more complex.” The tool Pendergast has been working on for Jetpack gives users the best of both worlds.

In response to a comment requesting Automattic “concentrate on tools to get people off social media,” Pendergast said, “If we’re also able to improve the quality of conversations on social media, I think it’d be remiss of us to not do so.” He also credits IndieWeb discussions on Tweetstorms and POSSE (Publish (on your) Own Site, Syndicate Elsewhere) as inspirations for the feature.

For years, blogging advocates have tried to convince those who post lengthy tweetstorms to switch to a publishing medium that is more suitable to the length of their thoughts. The problem is that Twitter users lose so much of the immediate feedback and momentum that their thoughts would have generated when composed as a tweetstorm.

Instead of lecturing people about how they should really be blogging instead of tweetstorming, Jetpack is taking a fresh approach by enabling full content ownership with effortless social syndication. You can test out the experience for yourself by adding the Jetpack Beta Testers plugin and running the 9.0 RC version on your site.

I love your articles. And now, in the middle of the WordPress revolution, I realized I’m constantly searching for an answer regarding WP these days.

So many things are being said, so many previsions of the future, problems, etc., but, right now, I think I, as a designer, just want to understand one thing that seemed answered already but it’s never clear:

Is WordPress a good choice to build a client’s template where he just has to insert the info that will show in the frontend where I want to? And he doesn’t have to worry about formatting blocks? I love blocks, don’t get me wrong, but will normal templating end?

I just think that having a super CMS, HTML, CSS, and being able to play with a database with ACF is so powerful, that I’m wondering if it’s lost. After so much reading, I still don’t understand if this paradigm is going to disappear.

Right now, I don’t know if it’s best to stop making websites as I used to and adopt block patterns instead.

Ricardo

WordPress is definitely changing. Over the past two years, we have seen much of it reshaped into something different from the previous decade and more. However, this is not new. WordPress has always been a constantly-changing platform. It just feels far too different this time around, almost foreign to many. The platform had to make a leap. Otherwise, it would have started falling behind.

And, it is a big ask of the existing community to come along with it, to take that leap together.

It can be scary as a developer whose livelihood has depended on things working a certain way or who has built tools and systems around pre-block WordPress. Many freelancers and agencies had their world turned upside down with the launch of the block editor. It is perfectly OK to feel a bit lost.

Now, it is time for a little tough love. It has been two years. As a professional, you need to have a plan in place already. Whether that is an educational plan for yourself or a transitional plan for your clients, you should already be tackling projects that leverage the block editor. If you are at a point where you have not been building with blocks, you are now behind. However, you can still catch up and continue advancing in your WordPress career.

There are so many changes coming down the pipeline that anyone who plans to develop for WordPress will be in continual education mode for years to come.

When building for clients, the biggest thing to remember is that it is not about you. It is about getting something into the hands of your clients that addresses their specific needs. Freelancers and agencies need to often be the Jacks and Jills of all trades. Sometimes, this even means having a backup CMS or two that you can use that are not named WordPress. It helps to be well-rounded enough to jump around when needed, especially if you are not at a point in your career where you can demand specific work and pass on jobs that would put food on the table.

It is also easy to look at every job as a nail and WordPress as the hammer. Or, even specific plugins as the tool that will always get the job done. I have seen developers in the past rely on tools like ACF, CMB2, or Meta Box but could not code a custom metadata solution when necessary to save their life. Sometimes a bigger toolbox is necessary.

Every WordPress developer needs a solid, foundational understanding of the languages that WordPress uses. Gone are the days of skating by on HTML, CSS, and PHP knowledge. You need to learn JavaScript deeply. Matt Mullenweg, the co-founder of WordPress, was not joking around when he said this back in 2015. It holds true more and more each day. In another five years, it will tough to be a developer in the WordPress world without knowing JavaScript, at least for backend work.

It also depends on what types of sites you are building. If you are primarily handling front-end design, you will likely be able to get by with a lower skill level. You will just need to know the “WordPress way” of building themes.

Within the next year, you should be able to build just about any theme design with decent CSS and HTML knowledge along with an understanding of how the block system works. Full-site editing and block-based themes will change how we build the front end of the web. It is going to be a challenging transition at first, especially for those of us who are steeped in traditional theme development, but client sites will often be far easier to build. I highly recommend the twice-monthly block-based themes meetings if your focus is on the front end.

Block Templates

Based on your question, I am going to make some assumptions. You have a history of essentially building out meta boxes via ACF where the client just pops in their data. Then, you format that data on the front end. You are likely mixing this with custom post types (CPTs). This is a fairly common scenario.

One of the great things about the block system is that you can lock the post editor for individual CPTs. WordPress already has you covered with its block templates feature, which allows you to define just what a post should look like. You can set up which blocks you want to appear and have the client drop their content in. At the moment, this feature is limited to the post type level. However, it should grow more robust over time, particularly when it works alongside the traditional “page templates” system.

Block templates are a powerful tool in the ol’ toolbox that will come in handy when building client sites.

Block Patterns

You do not have to stop making websites as you are accustomed to at the moment. However, you should start leveraging new block features as they become available and make sense for a specific project. I am a fanatic when it comes to block patterns, so my bias will definitely show.

The biggest thing with block patterns and clients is education. For the uninitiated, you will need to spend some time teaching them how to insert a pattern and how it can be used to their advantage. That is the hurdle you must jump.

For many of the users that I have seen introduced to well-designed patterns, they have fallen in love with the feature. Even many who were reluctant to switch to the block editor became far more comfortable working with it after learning how patterns worked. This is not the case for every user or client, but it has been a good introduction point to the block editor for many.

To answer your question regarding patterns: yes, you should absolutely begin to adopt them.

ACF Is Evolving

Because you are accustomed to ACF, you should be aware that the framework is evolving to keep up with the block editor. Version 5.8.0 introduced a PHP framework for creating custom blocks over a year ago. And, it has been improving ever since. There are even projects like ACF Blocks, which will provide even more tools for your arsenal.

It is important to learn from what some of the larger agencies are doing. Read up on how WebDevStudios is tackling block development. The company also has an open-source block library for ACF.

Solving Problems

Your job as a developer is to be a problem solver. Whatever system you are building with is merely a part of your toolset. You need to be able to solve issues regardless of what tool you are using. At the end of the day, it is just code. If you can learn HTML, you can learn CSS. If you can learn those, you can learn PHP. And, if you can manage PHP, you can certainly pick up JavaScript.

A decade or two from now, you will need to learn something else to stay relevant in your career. Web technology changes. You must change with it. Always consider yourself a student and continue your education. Surround yourself and learn from those who are more advanced than you. Emulate, borrow, and steal good ideas. Use what you have learned to make them great.

There is no answer I can give that will be perfect for every scenario. Each client is unique, and you will need to decide the best direction for each.

However, yes, you should already be on the path to building with a block-first mindset if you plan to continue working with WordPress for the long haul. Immerse yourself in the system. Read, study, and build something any chance you get.

This is the first post in the Ask the Bartender series. Have a question of your own? Shoot it over.

Custom page pattern from the Twentig plugin.

I am often on the hunt for those hidden gems when it comes to block-related plugins. I like to see the interesting places that plugin authors venture. That is why it came as a surprise when someone recommended I check out the Twentig plugin a few days ago. Somehow, it has flown under my radar for months. And, it has managed to do this while being one of the more interesting plugins for WordPress I have seen in the past year.

Twentig is a plugin that essentially gives superpowers to the default Twenty Twenty theme. Diane and Yann Collet are the sibling co-founders and brains behind the plugin.

While I have been generally a fan of Twenty Twenty since it was first bundled in core, it was almost a bit of a letdown in some ways. It was supposed to be the theme that truly showcased what the block editor could do — and it does a fine job of styling the default blocks — but there was a lot of potential left on the table. The Twentig plugin turns Twenty Twenty into something worthier of a showcase for the block editor. It is that missing piece, that extra mile in which WordPress should be marching its default themes.

While the new Twenty Twenty-One default theme is just around the corner, Twentig is breathing new life into the past year’s theme. The developers behind the plugin are still fixing bugs and bringing new features users.

Of its 34 reviews on WordPress.org, Twentig has earned a solid five-star rating. That is a nice score for a plugin with only 4,000 active installations. As I said, it has flown under the radar a bit, but the users who have found it have obviously discovered something that adds those extra touches to their sites they need.

What Does Twentig Do?

It is a toolbox for Twenty Twenty. The headline feature is its block editor features, such as custom patterns and page layouts. It also offers a slew of customizer options that allow end-users to put their own design spin on the default theme. However, my interest is primarily in how it extends the block editor.

Let’s get this out of the way up front. Twentig’s one downside is that it adds a significant amount of additional CSS on top of the already-heavy Twenty Twenty and block editor styles. I will blame the current lack of a full design system from WordPress on most of this. Styling for the block editor can easily bloat a stylesheet. Adding an extra 100+ kb per page load might be a blocker for some who would like to try the plugin. Users will need to weigh the trade-offs between the additional features and the added page size.

The thing that makes Twentig special is its extensive patterns and pages library, which offers one-click access to hundreds of layouts specifically catered to the Twenty Twenty theme.

Inserting one of the hero patterns.

It took me a few minutes to figure out how to access the patterns — mainly because I did not read the manual. I expected to find them mixed in with the core patterns inserter. However, the plugin adds a new sidebar panel to the editor, which users can access by clicking the “tw” icon. After seeing the list of options, I can understand why they probably would not fit into WordPress’s limited block and patterns inserter UI.

It would be easier to list what the plugin does not have than to go through each of the custom patterns and pages.

The one thing that truly sets this plugin apart from the dozens of other block-library types of plugins is that there are no hiccups with the design. Almost every similar plugin or tool I have tested has had CSS conflicts with themes because they are trying to be a tool for every user. Twentig specifically targets the Twenty Twenty theme, which means it does not have to worry about whether it looks good with the other thousands of themes out there. It has one job, which is to extend its preferred theme, and it does it with well-designed block output.

The other aspect of this is that it does not introduce new blocks. Every pattern and page layout option uses the core WordPress blocks, which includes everything from hero sections to testimonials to pricing tables to event listings. And more.

Twentig does not stop adding features to the block editor with custom patterns. The useful and sometimes fun bits are on the individual block level, and I have yet to explore everything. I continue to discover new settings each time I open my editor.

Whether it is custom pullquote styles, a photo image frame, or an inner border tweak to the Cover block (shown below), the plugin adds little extras that push what users can do with their content.

Inner border style for the Cover block.

Each block also gets some basic top and bottom margin options, which comes in handy when laying out a page. At this point, I am simply looking forward to discovering features I have yet to find.

Areas Themes Should Explore

One of the things I dislike about many of these features being within the Twentig plugin is that I would like to see them within the Twenty Twenty theme instead. Obviously not every feature belongs in the theme — some features firmly land in plugin territory. The default WordPress themes should also leave some room for plugin authors to explore. But, shipping some of the more prominent patterns and styles with Twenty Twenty would make a more robust experience for the average end-user looking to get the most out of blocks.

Block patterns were not a core WordPress feature when Twenty Twenty landed. However, for the upcoming Twenty Twenty-One theme, which is expected to bundle some unique patterns, the design team should explore what the Twentig plugin has brought to the current default. That is the direction that theme development should be heading, and theme developers can learn a lot by stealing borrowing from this plugin.

Facebook and Instagram are dropping unauthenticated oEmbed support on October 24. WordPress will be removing both Facebook and Instagram as oEmbed providers in an upcoming release. After evaluating third-party solutions, WordPress VIP is recommending its partners enable Jetpack’s Shortcode Embeds module. Jetpack will be shipping the update in its 9.0 release, which is anticipated to land prior to the October 24th deadline.

The module is being updated to provide a seamless transition for users who might otherwise be negatively impacted by Facebook’s upcoming API change. WordPress contributors have run some simulations but are not yet sure what will happen to the display for previously embedded content.

“It is possible that they change the contents of the JS file to manipulate cached embeds, perhaps to display a warning that the site is using an old method to embed content or that the request is not properly authenticated,” Jonathan Desrosiers commented on the trac ticket for removing the oEmbed providers.

WordPress.com VIP roughly outlined what users can expect if they do not enable a solution to begin authenticating oEmbeds:

By default, WordPress caches oEmbed contents in post metadata. These embeds will continue to display in previously-published content. If you edit older posts in the Block Editor, regardless of whether you update the post by saving changes, the embeds in the post will no longer be cached and will stop displaying. If you view these older posts using the Classic Editor, so long as the post is not re-saved, the embeds will continue to function and display properly. If you update the post content, the embed will cease functioning unless you have a mitigation installed.

Although WordPress VIP recommends using the Jetpack module as the best solution, self-hosted WordPress users may want to investigate other options if they are not already using Jetpack. oEmbed Plus is a free plugin created specifically for solving the problem of WordPress dropping Facebook and Instagram as oEmbed providers but it is more work to set up and configure. It requires users to register as a Facebook developer and create an app to get API credentials.