Spirits company Bacardi Limited just released a new vodka, called Plume & Petal, which is reduced-calorie and reduced-alcohol. And surprise, surprise: the advertising was initially aimed exclusively at women.
A restaurant editor, Khushbu Shah, took a screenshot of the press release and put it on Twitter, sarcastically adding, “just what I need in 2020! gendered drinks with half the alcohol.” The press release says that the vodka was made “by women, for today’s modern woman, intended to be enjoyed with other women.” According to the screenshot,...