Time Out (magazine)

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Time Out
Time Out London Magazine free publication launch cover.jpg
Editor-in-chiefCaroline McGinn
Editor, LondonJoseph Mackertich
FrequencyWeekly, monthly and quarterly
FormatCulture, entertainment and events guide
Circulation7.4 million
FounderTony Elliott
Year founded1968; 52 years ago (1968)
CompanyTime Out Group Ltd.
CountryUnited Kingdom
Based inLondon, England
LanguageEnglish, multilingual
Websitetimeout.com

Time Out is a global magazine published by Time Out Group.[1] Time Out started as a London-only publication in 1968 and has expanded its editorial recommendations to 328 cities in 58 countries worldwide.[2]

In 2012, the London edition became a free publication, with a weekly readership of over 307,000.[2] Time Out's global market presence includes partnerships with Nokia and mobile apps for iOS and Android operating systems.[3] It was the recipient of the International Consumer Magazine of the Year award in both 2010 and 2011 and the renamed International Consumer Media Brand of the Year in 2013 and 2014.[4][5]

History[edit]

Time Out Hong Kong launch cover

Time Out was first published in 1968 as a London listings magazine by Tony Elliott, who used his birthday money to produce a one-sheet pamphlet,[6] with Bob Harris as co-editor.[7] The first product was titled Where It's At, before being inspired by Dave Brubeck's album Time Out.[8] Time Out began as an alternative magazine alongside other members of the underground press in the UK, but by 1980 it had abandoned its original collective decision-making structure and its commitment to equal pay for all its workers, leading to a strike and the foundation of a competing magazine, City Limits, by former staffers. By now its former radicalism has all but vanished.[9] As one example of its early editorial stance, in 1976 London's Time Out published the names of 60 purported CIA agents stationed in England.[10] Early issues had a print run of around 5,000 and would evolve to a weekly circulation of 110,000 as it shed its radical roots.[11][12]

The flavour of the magazine was almost wholly the responsibility of its designer, Pearce Marchbank:

Marchbank was invited by Tony Elliott to join the embryonic Time Out in 1971. Turning it into a weekly, he produced its classic logo, [and] established its strong identity and its editorial structure—all still used worldwide to this day. He also conceived and designed the first of the Time Out guide books. ... He continued to design for Time Out for many years. Each week, his powerful, witty Time Out covers became an essential part of London life.[13]

Elliott launched Time Out New York (TONY), his North American magazine debut, in 1995. The magazine hired young and upcoming talent to provide cultural reviews for young New Yorkers at the time.[11] The success of TONY led to the introduction of Time Out New York Kids, a quarterly magazine aimed at families. The expansion continued with Elliott licensing the Time Out brand worldwide spreading the magazine to roughly 40 cities including Istanbul, Dubai, Beijing, Hong Kong and Lisbon.[11]

Additional Time Out products included travel magazines, city guides, and books.[11] In 2010, Time Out became the official publisher of travel guides and tourist books for the London 2012 Olympic and Paralympic Games.[14]

Time Out's need to expand to digital platforms led to Elliott, sole owner of the group until November 2010, to sell half of Time Out London and 66 percent of TONY to private equity group Oakley Capital, valuing the company at £20 million.[15] The group, founded by Peter Dubens, was owned by Tony Elliott and Oakley Capital until 2016, the agreement provided capital for investment to expand the brand. Time Out has subsequently launched websites for an additional 33 cities including Delhi, Washington D.C., Boston, Manchester and Bristol.[11] when it was listed on London's AIM stock exchange.[6][15] In June 2016, Time Out Group underwent an IPO and is listed on London's AIM stock exchange trading under the ticker symbol 'TMO'.[16]

During the COVID-19 pandemic, Time Out ceased producing paper copies of the magazine and switched to an online-only model. Temporarily rebranding as Time Out In, the publication also refocused its editorial content towards virtual events for people staying at home during the lockdown.[17]

City editions[edit]

Time Out London[edit]

Time Out London first issue

The London edition of Time Out became a free magazine in September 2012.[18] Time Out's London magazine was hand-distributed at central London stations, and received its first official ABC Certificate for October 2012 showing distribution of over 305,000 copies per week, which was the largest distribution in the history of the brand.[19][20] This strategy increased revenue by 80 percent with continued upsurge.[21] Time Out has also invited a number of guest columnists to write for the magazine. The columnist as of 2014 was Giles Coren.[22]

Time Out New York[edit]

In April 2015, Time Out switched its New York magazine to the free-distribution model to increase the reader base and grow brand awareness.[21] This transition doubled circulation by increasing its web audience, estimated to be around 3.5 million unique visitors a month.[23] Time Out increased its weekly magazine circulation to over 305,000 copies, complementing millions of digital users of Time Out New York.[21][23] Time Out New York is now available free every other Wednesday in vending boxes and newsstands across New York City.[24]

Additional ventures[edit]

In addition to magazines and travel books and websites, Time Out launched Time Out Market, a food and cultural market experience based wholly on editorial creation, starting with the Time Out Market Lisboa in Lisbon, Portugal.[25] New Time Out Markets opened in Miami, New York, Chicago, Boston and Montreal in 2019. A further pipeline of other global locations includes Dubai, London and Prague.[26] [27][28]

  • Main dining area in Time Out Market

  • Time Out Market in Brooklyn

References[edit]

  1. ^ "Oakley Capital buys stake in Time Out". Growth Business. 25 November 2010. Archived from the original on 24 September 2015. Retrieved 15 June 2015.
  2. ^ a b "Gorkana meets...Time Out London". Gorkana. 26 January 2015. Archived from the original on 14 April 2015. Retrieved 15 June 2015.
  3. ^ "Time Out acquires Kelkoo Select". PE Hub. 12 December 2011. Archived from the original on 10 July 2015. Retrieved 15 June 2015.
  4. ^ "Time Out acquires Whatsonstage.com". Sports Techy. 23 January 2012. Archived from the original on 4 March 2016. Retrieved 15 June 2015.
  5. ^ "Worldwide brand of the year... again!". Time Out. 15 July 2014. Archived from the original on 9 June 2015. Retrieved 15 June 2015.
  6. ^ a b Robert Budden (24 September 2012). "Time Out abandons its cover price". Financial Times. Retrieved 16 June 2015.
  7. ^ Old Grey Whistle Test DVD Vol 3; Bob Harris speaking before Track 3
  8. ^ "Time Out Group Ltd". Reference for business. Archived from the original on 18 June 2015. Retrieved 16 June 2015.
  9. ^ Phillips, A. (2007). "The Alternative Press". In K. Coyer, T. Dowmunt & A. Fountain (eds.), The Alternative Media Handbook (p. 54). London; New York: Routledge.
  10. ^ Frum, David (2000). How We Got Here: The '70s. New York: Basic Books. p. 51. ISBN 0-465-04195-7.
  11. ^ a b c d e Lucia Moses (27 June 2011). "Can Time Out's Tony Elliott weather the storm? The founder of iconic magazines cedes control to keep his dream alive". Adweek. Archived from the original on 18 June 2015. Retrieved 16 June 2015.
  12. ^ Reynolds, John (6 December 2007). "Moving Beyond its City Limits". Marketing Week.
  13. ^ "Pearce Marchbank – Biography". www.pearcemarchbank.com. Archived from the original on 27 October 2016. Retrieved 2 May 2018.
  14. ^ Catherine Neilan (17 March 2010). "Carlton, Wiley and Time Out official publishers for London Olympics". The Bookseller. Archived from the original on 4 March 2016. Retrieved 16 June 2015.
  15. ^ a b "Time Out publisher sells 50% stake". BBC News. 26 November 2010. Archived from the original on 27 November 2010. Retrieved 26 November 2010.
  16. ^ Hussain, Noor Zanib (9 June 2016). "Time Out to Raise £90 Million in London Listing". Reuters. Archived from the original on 23 September 2016. Retrieved 22 September 2016.
  17. ^ Tobbitt, Charlotte (23 March 2020). "Coronavirus: Time Out and Stylist free magazines go digital-only as readers stay home". Press Gazette. Retrieved 21 April 2020.
  18. ^ "Time Out makes capital gains as free magazine". Campaign. 26 September 2013. Archived from the original on 10 July 2015. Retrieved 16 June 2015.
  19. ^ Mark Sweney (1 August 2012). "Time Out goes free, London edition of listings magazine to drop cover price". The Guardian. Archived from the original on 26 June 2015. Retrieved 16 June 2015.
  20. ^ "Free Time Out hits three-month circulation target in first month". mediaweek.co.uk. Archived from the original on 3 December 2012.
  21. ^ a b c Caysey Welton (2 April 2015). "Time Out New York Transforms Into A (Mostly) Free Weekly". Folio. Archived from the original on 9 June 2015. Retrieved 16 June 2015.
  22. ^ Arif Durrani (11 March 2014). "Time Out hires Giles Coren as columnist". Media Week. Archived from the original on 12 July 2015. Retrieved 16 June 2015.
  23. ^ a b Keith J. Kelly (1 April 2015). "Time Out New York switching to all-free distribution model". New York Post. Archived from the original on 26 June 2015. Retrieved 16 June 2015.
  24. ^ "Where to find Time Out New York". Time Out New York. Retrieved 11 January 2019.
  25. ^ Ambrose, Jillian (12 October 2016). "Time Out Market to open in Shoreditch in 2017". Archived from the original on 13 February 2018. Retrieved 2 May 2018 – via www.telegraph.co.uk.
  26. ^ "Alliance News Detail – London Stock Exchange". www.londonstockexchange.com. Retrieved 11 January 2019.
  27. ^ "Time Out Market Boston is now open in the Fenway". Boston.com. 18 June 2019. Retrieved 14 July 2019.
  28. ^ "TIME OUT MARKET BOSTON IS OPEN!". Time Out Market New York. Retrieved 14 July 2019.

External links[edit]

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