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Media & Entertainment

Twitter is where people go to talk about the TV shows, movies, and musicians they love. There are over 300 Tweets per second about media and entertainment. Brands are connecting with the fan conversation as it happens, building buzz for new releases and platforms, and helping people decide what to watch. This collection of stories and articles shows how brands are tuning in on Twitter.

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Research

Explore the insights & conversations on Twitter shaping culture

Explore the insights & conversations on Twitter shaping culture
Explore the insights & conversations on Twitter shaping culture

Perspective

Connecting with people through the power of video

Connecting with people through the power of video
Connecting with people through the power of video

Case Study

Breaking records with ‘Trolls World Tour’

Breaking records with ‘Trolls World Tour’
Breaking records with ‘Trolls World Tour’

Perspective

Your Twitter watch party planner

Your Twitter watch party planner
Your Twitter watch party planner

Case Study

Hulu’s brings fans together at home

Hulu’s #LittleFiresEverywhere brings fans together at home
Hulu’s #LittleFiresEverywhere brings fans together at home

Research

How people on Twitter are navigating the new norm

How people on Twitter are navigating the new norm
How people on Twitter are navigating the new norm

Case Study

The ultimate Twitter watch party

The ultimate Twitter watch party
The ultimate Twitter watch party

Perspective

Why should your brand connect with next year’s awards season moments?

Why should your brand connect with next year’s awards season moments?
Why should your brand connect with next year’s awards season moments?

Perspective

Entertainment on Twitter: Start with the ones who've seen it 100 times

Entertainment on Twitter: Start with the ones who've seen it 100 times
Entertainment on Twitter: Start with the ones who've seen it 100 times

Research

Promoting movies on Twitter boosts key metrics

Promoting movies on Twitter boosts key metrics
Promoting movies on Twitter boosts key metrics

Research

Advertising on Twitter drives audiences to watch TV

Advertising on Twitter drives audiences to watch TV
Advertising on Twitter drives audiences to watch TV

Case Study

“Bad Moms” creative campaign starts movement on Twitter, boosts box office success

“Bad Moms” creative campaign starts movement on Twitter, boosts box office success
“Bad Moms” creative campaign starts movement on Twitter, boosts box office success

Case Study

How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’

How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’
How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’

Research

Five successful strategies for launching something new

Five successful strategies for launching something new
Five successful strategies for launching something new

Research

Brands + Culture + Twitter = Impact

Brands + Culture + Twitter = Impact
Brands + Culture + Twitter = Impact

Perspective

Twitter announces 2019: The year’s most creative launches

Twitter announces #BestofTweets 2019: The year’s most creative launches
Twitter announces #BestofTweets 2019: The year’s most creative launches

Perspective

How the brought Pantene and Steve Aoki together on Twitter

How the #BTSARMY brought Pantene and Steve Aoki together on Twitter
How the #BTSARMY brought Pantene and Steve Aoki together on Twitter

Source: Twitter Internal Data, 2019

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