2020 M/FW: Expression of Interest Terms and Conditions

• Applications close on date supplied in the application and Expressions of Interest (EOI) submitted after the closing date will not be considered unless extenuating circumstances prevail, as determined by the City of Melbourne.
• The City of Melbourne has overall responsibility for the delivery of the MFW event, and maintains creative, directional, and conceptual control of all event components. 
• Acknowledgement of receipt of your EOI does not guarantee acceptance of your application or any individual, group, association or business on the MFW program. Acceptance into the program is at the sole discretion of the City of Melbourne.  Successful applicants will be issued a letter of acceptance and/or an email confirmation, outlining all event details and requirements associated with the MFW program. 
• Priority for acceptance into the MFW program will be given to individuals and businesses who meet the selection criteria listed in the application.
  
• All individuals and businesses who are applying for MFW must retail within the City of Melbourne municipality. Exceptions will be evaluated on case by case basis.
  
• All activities must take place during MFW 2020 (Thursday 27 August – Thursday 3 September) 
  
• All independently run event and activities within the MFW program must be available to the general public to attend (i.e. invitation-only events will not be considered).
• All types of businesses, community groups and individuals can express interest in being a part of the MFW Independent events and activities.  Your core business/function does not have to be fashion.  
• The City of Melbourne reserves the right to reject an event, individual, group, association or business where: 
  
• there is a conflict of interest with MFW objectives, partners or sponsors 
• there is no adequate evidence to show that the individual, group, association or business will deliver to the quality standard expected by the event 
• the EOI does not comply with these Terms and Conditions or requirements of the MFW program 
• the EOI is from, or is about, a promotional offer, retail discount, competition, marketing campaign or online business/initiative. 
• Financial assistance from the City of Melbourne is not available to any individual, group, association or business applying through this EOI process, unless specified.
  
• All successful applications in MFW: Opening Night and Independent events need to be run and paid for by the host. 
• All successful applicants are solely responsible for guaranteeing the delivery of a successful event. The City of Melbourne will be indemnified for any responsibility for third-party event activity. 
• Successful applicants with the prior approval of the City of Melbourne must agree to: 
• use the MFW 2020 logo (minimum) on all event communications and promotions relating to the participation in the MFW Program 
• display MFW promotional material (such as the official program) 
• encourage ticket sales through their own marketing and social media platforms 
• participate in official event research conducted by the City of Melbourne during and post event if necessary 
• comply with City of Melbourne photography and videography guidelines.
  
• By completing this EOI and agreeing to the terms and conditions who are agreeing to receive communications in regards to MFW programming opportunities.

Return to MFW EOI home.