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                    A prosperous city

                    Icon for 'A prosperous city'
                    Melbourne will be regarded as the destination of choice amongst international and local business and enterprise by excelling in its ability to nurture a vibrant economy for those who work, live, study, visit and invest.

                    Its leadership as an event, cultural and education destination will be key to its national and international connections and growing visitor economy.

                    The outcomes we will work towards in 2017–21

                    • Melbourne is the destination of choice to visit, live and study.
                    • Melbourne’s businesses are supported to thrive through a period of disruption caused by major projects.
                    • Melbourne prospers through global business relationships and investment attraction.
                    • Melbourne supports new businesses and a vibrant startup economy.*

                    * Also a health and wellbeing priority.

                    How we’ll measure success

                    City of Melbourne indicators

                    • The number of trade connections made per year.
                    • The number of small businesses and startups supported through City of Melbourne grants.
                    • The number of conventions and conferences supported by the City of Melbourne per year.
                    • The average economic contribution of City of Melbourne premier events per year.
                    • The number of events supported by City of Melbourne per year.
                    • The number of attendees at City of Melbourne premier events per year.

                    Municipal indicators

                    • Growth in capital city gross local product.*
                    • Growth in visitor numbers.
                    • The rate of change in business numbers.
                    • Youth unemployment in the municipality.
                    • The number of startups in the municipality.
                    • Growth in the number of new patents per year.
                    • The number of co-working spaces located in the municipality.

                    * Key indicator.

                    Download this section of the Council Plan

                    Building prosperity together

                    Building prosperity together incorporates all of our business development activities including investment, social integration, multi-purpose infrastructure, sustainable transport, smart technology, recruitment and retention of skills and talent. It includes partnerships with the private sector and a program for growing and evolving our population.

                    The security, wellbeing and prosperity of Melbourne are critical and will shape our future decision-making. Together, guided by our vision, we will achieve a vibrant and sustainable future for Melbourne.

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