Newsroom

Megan Rapinoe will take the stage at the 2020 ABM Innovation Summit.

Technology companies, like Demandbase, are embracing the classic architecture of New York City.

Demandbase launches Dynamic Audiences, enabling marketers to automate advertising and marketing campaigns, saving time and money.

Account-based marketing tactics are set to account for a growing share of marketing budgets in 2020 according to a new study from the ITSMA and the ABM Leadership Alliance.

Mimi Rosenheim, Demandbase's senior director of digital marketing, shares insights on the evolution of ABM and the increasing importance for B2B marketers to adopt the strategy to drive growth.

Twelve years after launching Demandbase, CEO and founder Chris Golec will move into a chief strategy officer role. Chief Revenue Officer Gabe Rogol will become CEO and join the board.

In this week's episode, "How ABM is Evolving: New Best Practices and Pitfalls" I talk with Nani Shaffer, Senior Director, Demand Generation & Operations at Demandbase

October 22, 2019 - This week on the Sales Hacker podcast, we speak with Catie Ivey, Regional Vice President of Mid-Market Sales at Demandbase. Catie has experience both in sales and marketing roles at Meltwater News, Salesforce, Marketo, and other big-name logos. She’s also worked internationally, with refugee camps and medical ships.

October 10, 2019 - Demandbase has added service providers to the next phase of its ABM Ecosystem, the addition of which positions agencies, consultants and systems integrators to leverage the Demandbase ABM Platform to provide high-level recommendations when guiding and executing clients’ ABM strategies.

October 10, 2019 - Demandbase has added service providers to its ABM Ecosystem of B2B technologies to leverage data-driven insights and account-based audiences across channels.

October 10, 2019 - Demandbase is extending its ABM Ecosystem with a channel program that aims to match B2B brands with agencies, consultancies, systems integrators and other service providers that can help them achieve their account-based marketing goals.

October 3, 2019 - Most marketers know the reason we use keywords, but finding out which specific ones are ideal for a business may not be their forte.

August 23, 2019 - Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase.

August 27, 2019 - Here are five tips for making the budget process go smoothly when it comes to implementing a full-fledged ABM program.

August 9, 2019 - SAP's North American digital marketing leader shares how the tech giant is tapping ABM to drive better B2B marketing activity.

July 24, 2019 - New research highlighted by John Dering, Senior Director of ABM Technology & Strategy at Demandbase, shows that B2B buyers have become much more agile and are even making purchase decisions within the first three months.

July 3, 2019 - What’s new about business ecosystems today are the categories that now require this kind of cooperative and competitive drive in order to move forward. Following in the footsteps of established categories, a business ecosystem is now emerging in the relatively new technology category of account-based marketing (ABM).

June 25, 2019 - With ABM, we’ve moved from a margarita glass to a champagne glass when it comes to our approach to marketing...In an ABM world, it’s much more like the champagne glass. It’s a much narrower top of funnel because you’re focused on a very specific, discrete set of your accounts: your target account list.”

June 20, 2019 - AI has been a hot topic in business to business (B2B) marketing for several years now and for good reason. From improving account identification to using intent-level data to better understand prospects and customers to being able to deliver a one-to-one connection at scale, AI is the driving force behind much of the B2B marketing innovation you see today.

June 10, 2019 - I’ve learned firsthand what it takes to build an AI-driven company. Below is a follow-on discussion based on Ng’s AI advice that explores what I believe are the key requirements of an AI company.