Engagio

As Gabe, CEO of Demandbase said, “This acquisition combines the leader in ABM with Engagio, one of the early pioneers of the category. It will change how B2B revenue teams operate.” We couldn't agree more! https://bit.ly/2CfMcyj  #abm #b2b #marketingpic.twitter.com/slb6gVIqEe

“We realized how similar the company's core values are and how similarly we operate... This was an idea that had to happen because the combination was so compelling, from both a product and a company value perspective.” - Jon Miller https://bit.ly/2YFUKWP  #abm #b2b #marketingpic.twitter.com/2AF91yoJu7

The ABM dream team is here! We're so excited about what we'll be able to create with Demandbase to help companies reach their ABM potential quickly and easily, with one unified platform https://tcrn.ch/37CSO5p pic.twitter.com/YMszUXqjbV

Behind every stellar marketing strategy is strong data management - because while data management may sound boring, it's actually crucial for success. Engagio's CEO explains 3 reasons why data deserves your attention: https://bit.ly/2U7nshK  #marketing #b2bpic.twitter.com/cueYVIYLWA

Breaking News: @Demandbase acquires @Engagio to reshape the #B2B #marketing landscape and how B2B companies go-to-market. This is a significant step forward in fulfilling the mission of transforming how B2B organizations go-to-market. Learn more at http://www.demandbase.com/demandbase-acquires-engagio/ …pic.twitter.com/KUGJ4uW9io

We can no longer ignore the fear, unequal treatment, and extreme violence inflicted on Black people. “Not being a racist” isn’t enough, and we have an obligation to be “anti-racist,” and to work to fix the problems https://bit.ly/2MPSwyp pic.twitter.com/rFKPj9O30j

The Zoom meeting starts. Everyone looks at you expectantly. And as the silence goes on, you realize... you don't have an icebreaker! (Yeah, we've been there too.) The struggle is real, which is why we wanted to share this list of 45 icebreakers. https://bit.ly/2XQ2xAE pic.twitter.com/tPu1yGYo4C

The world is changing quickly, leaving Sales and Marketing scrambling to pivot strategies on a dime. We get it - which is why Brandon Redlinger, Head of Growth at Engagio, took the time to write The B2B Sales and Marketing Guide for Selling in a Pandemic. https://bit.ly/3dumweR pic.twitter.com/xHjkGMf6pO

COVID-19 is the elephant in the room - or in the blog post, or the ebook. Even if your content isn't directly addressing the pandemic, it still requires a higher level of sensitivity than before. That's why a COVID content audit seems like such a good idea https://bit.ly/2XOU0y1 pic.twitter.com/S4v0sQ1lu1

We could all use a little more fun in our lives, so why not consider using gamification to make your customer learning experience more exciting? Love this idea from @Phil_Britt! https://bit.ly/3gHHJE5  #CustomerExperiencepic.twitter.com/eVCRizCX38

For ABM to work properly, Marketing needs to build trust with Sales. Think of it like a dance: for a couple to move gracefully across the dance floor, they need to trust each other and understand where the other one is headed at all times. https://bit.ly/2TZ4kma  #abm #marketingpic.twitter.com/EixXjXwdls

Creativity has always existed within the workplace, but it's gaining more recognition. 87% of creatives report that they're getting the same or more credit for organizational results compared to a year ago. https://bit.ly/2A62LeV pic.twitter.com/YsZewvHvrc

It's one thing for marketers to know that sales reps need content, it's another thing to help them use it effectively. Simply making the content is not enough, as 20 experts explain in @modusengagement's blog series. https://bit.ly/3gnR5Vv  #marketing #sales #b2bpic.twitter.com/kxU7j8SBvl

Crafting a perfect digital B2B marketing strategy can be difficult, but we're here to help point out the potholes for you. Avoid these 6 common mistakes, and you'll be just fine. https://bit.ly/2zpG9pX  #marketing #b2bpic.twitter.com/rpyRkBtX4O

According to Microsoft's trend report, remote work is here to stay. Do you like wfh, or are you itching to get back to the office? https://bit.ly/2ZeZZyv pic.twitter.com/UqPsMI1B9j

Good news! Marketing email open rates are increasing, and have been for the last two months. https://bit.ly/2AGE1KD pic.twitter.com/uwfy1nfpvk

Do you have "zoom fatigue"? Are you thinking wistfully of calls on the good old-fashioned telephone? Yeah, it's a common feeling these days. The Harvard Business Review explains why: https://bit.ly/2LFafrK pic.twitter.com/3Jbwu2JJmZ

ABM isn't just for prospects, but for customers too. Learn 4 ways to deliver more value to your customers using ABM tactics: https://bit.ly/3dUB9Ij  #abm #b2b #marketingpic.twitter.com/Qx3pSsLhDd

"These unprecedented times"... might not have been so unprecedented, according to @KatieMartell. In fact, they look a lot like what the #B2B marketing industry was headed towards anyways. https://bit.ly/3dYqlZO pic.twitter.com/QH3oEomnUn