How do you judge if an intervention is effective when you hear about it in the media? Perhaps you tot up the balance of opinions. Perhaps you do it unconsciously.
You might have noticed the Dore “miracle cure” for dyslexia, invented by millionaire paint entrepreneur Wynford Dore. It’s hard to ignore. In fact just recently you may have seen “Strictly Come Dancing” star Kenny Logan – a rugby superhero, with 70 caps in 13 years – promoting the Dore Dyslexia Program with his own personal testimonials on the Jeremy Vine Show, Channel Five News, Radio Five Live, BBC London, ITV Central, ITV Yorkshire, in the Daily Mail, the Daily Record, Scotland on Sunday, and many, many more.