Ben Goldacre
Saturday March 31, 2007
The Guardian
Direct to consumer drug adverts in America are a proper joy, and especially the TV ones: your life is in disarray, your restless legs/migraine/cholesterol have taken over, all is panic, there is no sense any where. Then, when you take the right pill, suddenly the screen brightens up into a warm yellow, granny’s laughing, the kids are laughing, the dog’s tail is wagging, some nauseating child is playing with the hose on the lawn spraying a rainbow of water into the sunshine and laughing his head off as all your relationships suddenly become successful again. Life is good.
They even have celebrity endorsements for drugs, on chat shows, conveying important treatment information on odds ratios and relative risk – if I can slip into 1990s teen slang for a moment – “not”. Read the rest of this entry »