Ben Goldacre
The Guardian,
Saturday May 31 2008
You will remember last week we were talking about the £2,000 Dore “miracle cure” for dyslexia, invented by paint entrepreneur Wynford Dore. It had been pushed unrelentingly in the media, despite multiple Ofcom and ITC judgements, and through personal endorsement by Kenny Logan, who, it turned out, was paid for at least some of his promotional work. This was despite the fact that the evidence base for the programme was spectacularly poor, although the relentlessly positive media coverage might be explicable, since Dore has been known to be heavy-handed with those who speak out.
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