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Meet the minds behind Steak-umm's bizarre, truth-bombing account

Yesterday
It’s only natural to seek light in such dark days. Less natural is that illumination might be found in the social media feed of a frozen-meat company.
Photo via @AgRelations
· Apr 21

For my latest, I talked to the minds behind the Twitter feed, a voice of reason during a pandemic coming from a frozen meat company.

Meet the minds behind the bizarre, truth-bombing Steak-umm Twitter account
The brand's feed has earned high praise, but what's the end game?
washingtonpost.com
83 replies 858 retweets 2,644 likes
· Apr 21
Replying to

big misteak not titling it "meat the minds" travis steak-umm bless

76 replies 257 retweets 4,638 likes
· Apr 21

Meet the minds behind the bizarre, truth-bombing Twitter account “remember to consume advertising and PR with skepticism, even if the message is ‘helpful’”

Meet the minds behind the bizarre, truth-bombing Steak-umm Twitter account
The brand's feed has earned high praise, but what's the end game?
washingtonpost.com
26 retweets 180 likes
· Apr 21

Ummm sure. Why not. I just like that corporate brands can be both serious and playful while trying to gain traction and build up their brand. I lost count of how many ⁦⁩ packages I bought when I was in and just out of college.

Meet the minds behind the bizarre, truth-bombing Steak-umm Twitter account
The brand's feed has earned high praise, but what's the end game?
washingtonpost.com
20 replies 25 retweets 322 likes
· Apr 21

Interesting article here

Meet the minds behind the bizarre, truth-bombing Steak-umm Twitter account
The brand's feed has earned high praise, but what's the end game?
washingtonpost.com
2 replies 17 retweets 106 likes
· Apr 21

"the brand’s feed has continued to find a balance among depressing truths, funny puns and absurdist commentary... other brands haven’t quite been able to copy him because he's a guy with his own voice, very clever, smart and really well read.”

Meet the minds behind the bizarre, truth-bombing Steak-umm Twitter account
The brand's feed has earned high praise, but what's the end game?
washingtonpost.com
3 replies 48 retweets 268 likes
· Apr 21

The exposé we've all been waiting for. And more evidence that an effective social media campaign requires dedicated professionals who are, um, like , good at social media.

Meet the minds behind the bizarre, truth-bombing Steak-umm Twitter account
The brand's feed has earned high praise, but what's the end game?
washingtonpost.com
9 replies 66 retweets 356 likes
· Apr 21

Meet the minds behind the bizarre, truth-bombing Steak-umm Twitter account. The brand's feed has earned high praise, but what's the end game?

Meet the minds behind the bizarre, truth-bombing Steak-umm Twitter account
The brand's feed has earned high praise, but what's the end game?
washingtonpost.com
98 replies 132 retweets 628 likes

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