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@MRKR

Making you smarter about the world of business. A new publication from Medium.

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Joined September 2019
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  1. Pinned Tweet
    Mar 20

    The coronavirus pandemic has disrupted virtually all aspects of society, especially business. We’re here to help you make sense of it all and minimize your risk. Thread below. 👇

    5 replies 11 retweets 35 likes
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  2. 4 hours ago

    ⚡️ “How one CEO saved his 12,000-person company without a single layoff” 💡

    11 retweets 19 likes
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  3. 4 hours ago

    What CEO Bob Chapman did to avoid layoffs: • Suspended exec bonuses/401k match • Cut travel/discretionary spending • Voluntary early retirement program • Cut his own salary from $875K to $10.5K • Employees asked to take 4 weeks unpaid time off

    47 replies 751 retweets 1,967 likes
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  4. 5 hours ago

    "I asked myself what a family would do when faced with such a crisis. Every member of the family would sacrifice a little so no one person would have to suffer a lot."

    1 reply 56 retweets 168 likes
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  5. 5 hours ago

    "Laying off people would not only destroy the culture we had worked so hard to build, it would also be brutal to let them go into an environment where there were no other jobs to be found."

    3 replies 70 retweets 200 likes
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  6. Retweeted
    9 hours ago

    Making masks elevates fashion companies into 'essential' manufacturers. Which means they can keep operating while everyone else is shut down. Fascinating piece here from The Real Reason Every Fashion Company Is Now Making Face Masks

    8 retweets 16 likes
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  7. Retweeted
    7 hours ago

    "One of the things I’ve learned in my 45 years leading a company is that while management is about using others for your success, leadership is about stewarding the lives entrusted to you." spoke with CEO Bob Chapman, for

    2 replies 32 retweets 86 likes
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  8. 8 hours ago

    Cash. Financial reserves. Liquidity. It’s essential to every business and its long-term survival.

    2 replies 10 retweets 26 likes
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  9. Retweeted
    9 hours ago

    "Even Dov Charney, the infamous former CEO of American Apparel, is going full throttle: His Los Angeles Apparel cotton face coverings can be found on mask-clad models in sexy poses (of course) on his company’s website and Instagram account."

    1 retweet 3 likes
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  10. Apr 9

    ⚡️ “The real reason every fashion company is now making face masks” 😷

    1 reply 6 retweets 10 likes
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  11. Apr 9

    Manufacturing face masks allows companies to be viewed as essential businesses. Indeed, many of the brands and the factories that produce them are getting granted “essential” status and having their applications fast tracked.

    56 replies 1,233 retweets 2,033 likes
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  12. Apr 9

    The bottom line, though? Selling masks allows these companies to continue operating. Indeed, for some fashion brands, pivoting to making masks may be the only way they can possibly weather this crisis.

    5 replies 63 retweets 203 likes
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  13. Apr 9

    The free PR has been helpful, especially for the small, struggling brands who are facing near apocalyptic conditions. It’s also quite possible that many of these companies, feeling powerless, have pivoted all their resources to masks to help conquer a health crisis.

    1 reply 50 retweets 168 likes
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  14. Apr 9

    This includes: • couture big shots like Prada and Chanel • mall brands such as Gap and Zara • niche designers Johnny Was, American Giant, and Lilly Pulitzer • tiny indie brands like Youphoria Festivalwear and Lesley Evers • DIY vendors on Etsy

    7 replies 72 retweets 235 likes
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  15. Apr 9

    Amid this drought, it seems there’s hardly a fashion or apparel brand that hasn’t stepped up to retool its production lines to help — pumping out face masks, both medical- and consumer-grade.

    2 replies 47 retweets 137 likes
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  16. Apr 9

    The CDC’s COVID-19 guidelines recently suggested that people wear “simple cloth face coverings” to cover their nose and mouth. N95 masks are no longer supposed to be worn by the general public, as priority shifts to frontline workers.

    11 replies 96 retweets 415 likes
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  17. Retweeted
    Apr 9

    Finally, an answer to why every fashion brand is suddenly making masks right now

    3 retweets 7 likes
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  18. Retweeted
    Apr 9

    Over the past decade, hip-hop and R&B have been keeping recording studios in business. But now, because of coronavirus, the future of the recording studio — and how music is created altogether — is being called into question. 🧵👇🏾

    61 replies 457 retweets 907 likes
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  19. Retweeted
    Apr 9

    Recording studios, engineers, and the music industry at large have inevitably been hit by the coronavirus crisis. Really interesting look at how this is shaking out—including what the economic implications may be—in today:

    1 reply 23 retweets 43 likes
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  20. Apr 9

    From Airbnb workarounds to clandestine masked sessions, the music world is pressing on. (via )

    1 reply 8 retweets 12 likes
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  21. Retweeted
    Apr 9

    It turns out fashion companies are likely starting to produce masks so they can be classified as an "essential business" and stay afloat with government contracts during the pandemic.

    54 replies 1,006 retweets 1,747 likes
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