Effective content marketing is key to customer engagement.
Yet according to Gartner, less than 40% of marketing leaders have a defined content marketing strategy.
The good news? It might be easier than you think to produce content that delivers on your business goals.
Go behind the scenes with Hayley Nelson, Salesforce’s VP of Content Marketing, and Nick Gernert, CEO of WordPress VIP. You’ll learn how Salesforce is driving growth by rethinking its entire content ecosystem from the ground up.
In this webinar, you will learn:
Salesforce’s new approach to audience engagement
Practical tips for creating values-driven storytelling
How agile processes can reduce pain points in your content production
Answers to your pressing questions in a live Q&A
Presenter: Hayley Nelson
As the first VP of Content Marketing at Salesforce, Hayley oversees content strategy and operations, social media, video, podcasting and web publishing for the global marketing team. Previously Hayley lead content strategy at Airbnb, where she implemented a “newsroom” approach to social media and spearheaded experimentation with podcasts, magazine and film. Her expertise is in leveraging technology and content to engage customers and build communities. Hayley is a passionate mentor and advisor to startup founders and CEOs.
Presenter: Nick Gernert
Nick is the CEO of WordPress VIP, the leading provider of enterprise WordPress. With more than two decades working across the open web, Nick is responsible for WordPress VIP’s overall business strategy. His passion lies in enabling the world’s most demanding businesses to drive results through digital customer experiences.
WordPress VIP has added WDG to our Featured Agency Partner program. WDG is one of only 30 partners in this prestigious group, and the only agency in Washington D.C. WDG is renowned to its local community as an expert in the digital and strategy game and pushes boundaries to expand digital capabilities.
WDG is a digital agency that builds solution-focused and user-centered websites for their clients, both locally in the epicenter of Washington D.C. and globally. The core of WDG is a multi-disciplinary, multi-cultural team unified in a collective vision to deliver digital experiences with a human touch.
Though a Silver Agency Partner, WDG is a golden example of a responsive and quality team that strives for well-informed, practical, and bold delivery in all aspects of the digital experience. At the helm of each client’s digital experience is a holistic strategy WDG continuously refines until it is right.
“In today’s fast-paced, technology-driven society, clients seek more – not just faster or bigger. They are looking to connect with creative agencies on a far deeper level. The agency world is no longer a transactional business but a partnership model.
This is not only true with our clients but with WordPress, and WordPress VIP. It’s a true partnership to successfully deliver flexible and scalable solutions to all our clients.”
Today we welcome Umbrella IT to the WordPress VIP Featured Agency Partner program. Umbrella IT(UIT) is one of only 30 partners in this prestigious group and the first (and only) agency hailing from the Commonwealth of Independent States.
Umbrella IT is a global IT market player focused on the media, retail and fintech industries undergoing rapid digital transformation. Founded in 2009, UIT provides award-winning web and mobile development and IT consulting for clients in 18 countries.
UIT offers both consulting services and hands-on assistance selecting the best possible solutions to bring a client’s vision to life. For over 10 years, clients have chosen UIT to be sure to get a partner who is able to cover any IT product development functions within their industry.
A crucial part of UIT’s approach is to work extremely closely with every client, often augmenting client teams when necessary. And in addition to the traditional crew of developers, QA professionals, and designers that guide each project through its various stages of development, UIT also bring in their technical and business supervisors to help clients quickly and efficiently develop their initial ideas into a final product.
“Today belongs to those who are the first. In IT’s race against time, It’s necessary to respond faster than competitors. That’s why Umbrella IT focuses on a high speed of business development based on a weekly number of thoroughly tested hypotheses.
Partnering with global leaders like WordPress VIP will increase our competitive edge and help us bring exceptional products to market for clients within every industry.”
Note: This is part of a series of posts highlighting talks from the BigWP NYC meetup hosted at Postlight on the evening of November 13.
At BigWP NYC, associate product manager Rachael Trost took the mic to discuss how AccuWeather makes use of decoupled WordPress. Founded in 1962, AccuWeather is recognized as the most accurate source of weather forecasts and warnings in the world.
These days, AccuWeather serves roughly 1.52 billion people a day with over 50 billion data calls across their product lines. These products include weather forecasts, local media partnerships, enterprise solutions, APIs, videos, podcasts, and more.
A small but mighty force
Although content forms only a small part of AccuWeather’s traffic, content delivery still adds up to over 75 million data calls a day. And content is a key element of AccuWeather’s competitive advantage in a market where weather data has become a commodity.
Conscious CMS decoupling
Earlier this year, AccuWeather migrated its CMS from Brightspot to WordPress because the editorial team was struggling with Brightspot’s lack of customizable features. After some initial deliberation, AccuWeather selected WordPress thanks to its inherent flexibility, extensive documentation, and straightforward integrations.
Watch Rachael’s talk to learn:
The pros and cons of decoupled WordPress
How AccuWeather extends the REST API to deliver localized content
Rachael’s three key takeaways from their recent CMS migration
BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in New York, join the meetup group. You’ll find groups for other cities there as well.
Salesforce and WordPress VIP share many things in common. For one thing, we’re both market leaders in software technology that brings greater agility to enterprises the world over.
More importantly, though, we align on shared values. These values include equality, sustainability, the future of work, and the ethical use of technology.
We believe Salesforce and WordPress VIP have a unique opportunity to meet the deeper needs of enterprise leaders by combining our strengths (and our technologies) in powerful ways. Which is why I’m delighted to announce a project we’ve been developing together: the launch of the new season of the “Blazing Trails” podcast.
This ten-part series reboots the “Blazing Trails” podcast produced by Salesforce Studios. Each episode recaps and shares insights from some of the best conversations at Dreamforce 2019.
In case you’re unfamiliar, Dreamforce is the largest software conference in the world with more than 170,000 registered attendees. Its speakers include some of the smartest leaders in business, tech, sports, entertainment, healthcare, and other fields.
In this podcast, you will get key insights on how these trailblazers view leadership, prioritize trust, pursue innovation, and find balance in their lives.
Plus, in each episode, you’ll hear me share some candid thoughts on topics like the future of work, digital transformation, and more.
A few of my favorite conversations so far include:
Apple CEO Tim Cook on the importance of focusing not only on making the best products but on enriching people’s lives
Bay Area chefs Samin Nosrat and Dominique Crenn on the inequalities in our food systems
Make sure you subscribe to the podcast to get the latest episode directly in your podcast player of choice. Get more details and find the link to subscribe on the WordPress VIP-powered site: https://blazingtrails.salesforce.com/
And stay tuned for future collaborations between Salesforce and WordPress VIP. We’re very excited about what’s in store.
Ant Ekşiler (CEO) and Aykut Yılmaz (CMO) founded the first WordPress-centered agency in Turkey
Asquared is the newest addition to our Featured Agency Partner program! Asquared is one of only 30 partners in this prestigious group and the first agency in the MENA (Middle East and North Africa) region.
Asquared is the leading WordPress agency in Turkey serving international clients all over the world. They build award-winning digital platforms using WordPress that are fast, flexible, and scalable thanks to enterprise integrations with excellent user experience.
We are great problem solvers, mostly because of our experience with a large number of clients.
– Ant Ekşiler, CEO of Asquared
Notably, Asquared is also the only featured partner with a Premium WordPress Themes brand, Fuel Themes, which reaches over 45,000 customers across the globe and recently joined the WooCommerce official store.
Ant Ekşiler, CEO of Asquared, explained, “A premium theme business allows us to reach a larger variety of customers faster which in turn improves our design and user-experience process for our enterprise customers. We are great problem solvers, and it’s mostly because of our experience with a large number of clients.”
A selection of Asquared’s enterprise WordPress clients
“As a part of the growing enterprise WordPress community, we’re excited to be selected in this partnership program with WordPress VIP. As an agency partner, we are thrilled to be given this opportunity to better serve our clients with the collective knowledge of WordPress VIP and other partners,” he added.
The Kaiser Family Foundation (KFF) had 20 years’ worth of legacy data bottlenecked in Sitecore and Commonspot. WordPress VIP helped KFF unify all their content onto a single, intuitive platform. KFF’s teams are now empowered to advance their mission through beautiful and accessible data.
“Other data-heavy organizations like ours, still operate multiple websites with data and CMSes that are not integrated. I think we’re the first in our space to do that—with as much diverse content as we have all in one home.”
— David Rousseau, Kaiser Family Foundation Vice President
To learn more about our work with KFF, including detailed results of their successful migration, download the executive summary.
This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here.
In this dev-centered presentation, our friends at Reaktiv Studios will walk you through each step of making the transition using real-life examples from Microsoft, Atlassian, and more.
In this webinar, you will:
Study real-life Gutenberg use cases from Xbox, Atlassian, and others
See examples of when to use core blocks, 3rd-party block libraries, or custom blocks
Learn how to plan for dependencies and ensure backward compatibility
Get tips on managing the human element (think buy-in, usability, and training)
Hear audience Q&A with Reaktiv’s Gutenberg experts
Presenter: Cory Webb, Reaktiv Studios
Cory Webb is a senior full-stack developer. Before joining Reaktiv, he ran a web development company specializing in WordPress and Joomla. His educational background is in engineering and business, but his true passion has been development since he built his first web page as an electrical engineering student at the University of Texas way back in 1997.
Note: This is part of a series of posts highlighting talks from the BigWP NYC meetup hosted at Postlight on the evening of November 13.
What do Dan Entin, Rex Reed, and Carrie Bradshaw have in common? They all share roots in Observer Media, where Dan has been the VP of Product for the last 2 years. Headquartered in New York City’s financial district, Observer Media operates multiple brands including Commercial Observer, the leading commercial real estate media property in the country, which reports on the key trends and leaders defining the global real estate landscape.
In an effort to diversify their revenue streams across print advertising, digital advertising, and events, the Commercial Observer decided to create a new product: member subscriptions. After extensive market research, Dan’s team decided on three membership tiers: Basic, Premium, and Premium+.
“We have quadrupled the number of basic members that we get each month.”
– Dan Entin, Observer Media’s VP of Product
To learn more about the user research that informed Commercial Observer’s membership approach, including details on how they actually built the paywall using WordPress VIP and our technology partner Piano, see Dan’s full talk below:
BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in New York, join the meetup group. You’ll find groups for other cities there as well.
WordPress VIP has added YIKES, Inc. to our prestigious Featured Agency Partner program. YIKES, Inc. is one of only 30 partners in this group and the first women- and LGBTQ-owned partner agency.
Founded in 1996 as a sustainable, ethics-based business, YIKES, Inc. is a Pennsylvania Benefit Corporation and a certified B Corporation whose experience includes delivering technology-based solutions for nonprofit and civic organizations such as The City of Philadelphia, Children’s Hospital of Philadelphia, and the University of Pennsylvania.
Specializing in WordPress development and design since 2010, YIKES, Inc. builds robust custom themes and plugins, web-based applications, eCommerce solutions, API integrations, content migration from legacy systems, plus more.
Their projects range from informational sites to complex web applications. The founders pride themselves on their outstanding quality of work, professionalism, and unsurpassed customer service.
“We are thrilled to be the first Women, LGBTBE and B Corp-certified agency accepted into the WordPress VIP Agency Partner Program. As long-standing, active members of the WordPress community, we love bringing our years of WordPress design and development expertise to WordPress VIP clients,” said Tracy Levesque, Co-Founder/Co-President of YIKES, Inc.
As the audience of your website grows, it becomes more challenging to publish content that is relevant to all readers. Personalization gives the ability to profile each user’s behavior and capture their preferences, allowing you to deliver more relevant content to keep them engaged — and ultimately, to increase conversions.
Many of our clients are eager to embrace personalization, for good reason. But before diving too far into a personalization strategy, there are a few critical questions to ask.
By taking into account the following considerations, a solid cross-functional team (business leaders, marketers, product owners, technologists, legal) can collaborate on the best personalization path to meet your goals.
1. How will the data be shared with existing systems?
If the personalization requires any data to be sent to a vendor (for instance, user data, activity data, etc.), a JavaScript snippet will need to be included in all pages. Be sure to choose a reliable third-party vendor, as slow response times on the vendor end could affect the site’s end-user experience, and a data breach at the vendor could expose customers’ information.
2. What will be the reliance on external systems?
As recommendations for a specific type of user may change, the recommended list of content is typically sent dynamically from the personalization vendor’s systems. Some vendors store the user’s behavior in a cookie so that users don’t have to rely on their service being online. Ensure they have a strong uptime/availability record and make sure to understand what features of the site (if any) will be impacted if the service vendor’s systems are unavailable.
3. How can sharing personal data be kept to a minimum?
If users are required to sign in with their account, there is the added advantage of using their user-specified preferences. However, this would require additional information to be shared with the personalization vendor. Ideally, it’s possible to share just the username or a unique identifier for the user.
4. How can personalized experiences be shared across channels?
To capture a user’s data across various channels (social media, email, mobile apps, website, etc.), the vendor will need to unify data to a single user profile (typically based on the email address). Most personalization vendors that support cross-channel data gathering will also allow recommendations to be published through any of these channels.
5. How will the customer profile integrate with existing marketing tools?
Insight into customers’ profiles allows specific segments to be targeted with special offers or promotions. To use existing marketing software, it’s imperative to have it integrated to the personalization engine. Alternatively, campaigns could be managed within the personalization vendor’s portal.
In closing
Successful personalization requires marketers, technologists, and business leaders to have shared goals, with a firm understanding of how pursuing personalization will affect each area of the business. These questions can get you started building that foundation as a team.
At WordPress VIP, we have helped our clients provide personalized experiences on some of the most popular websites in the world. Even though we already have an assortment of tools, we continue adding features to our platform to help make it easier to provide these experiences.
iOne needed a seamless way to syndicate content across multiple brands and sites. So WordPress VIP built a platform with the strength and flexibility to power iOne’s viral content. iOne no longer sweats traffic spikes, thanks to the agility, stability, and security of WordPress VIP.
“We have huge spikes of traffic as a lot of our content goes viral with our users on social networks, and WordPress VIP’s infrastructure is able to sustain those with no changes on our end; it just works!”
— Grant Cerny, Chief Product Officer, iOne Digital
To learn more about our work with iOne, including detailed results of their successful migration, download the executive summary.
This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here.
Note: This is part of a series of posts highlighting talks from the BigWP San Francisco meetup at the Henry J Kaiser Family Foundation on the evening of November 6.
As both a WordPress VIP Technical Account Manager and a Core Security Release Lead on the WordPress project, I have a rare glimpse into one of the most critical aspects of enterprise WordPress: security.
I spoke at BigWP SF this fall to share a behind-the-scenes look at one small slice of what it takes to make WordPress a secure platform for 35% of the internet.
In this talk, I cover:
Who is in charge of safeguarding WordPress
How the team uses HackerOne to identify, disclose, and address vulnerabilities
What the security release process looks like from the inside
How people can contribute to keeping WordPress secure
You can see the full talk here:
BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in San Francisco, join the meetup group. You’ll find groups for other cities there as well.
WordPress VIP has added Be API to our exclusive Featured Partner program. Be API (as in, don’t worry, Be API) is one of only 30 partners in this group, and the first partner agency in France.
Since its creation, the agency has been a pioneer in industrialized WordPress projects and worked hard to democratize the professional use of WordPress in France. As active core contributors, the Be API team has created several plugins (Simple Tags, Simple Image Sizes) and helped co-translate WordPress into French.
As developers, technical architects, DevOps, sysadmins, project managers, SEO consultants, web analysts, and UI and UX designers, Be API’s expertise is rooted in 4 key areas:
Our experience and our expertise in the WordPress ecosystem are unique in France and allow our customers to gain considerable time in their projects by making the right choices.
-Amaury Balmer, CEO of Be API
Be API is celebrating its 10th anniversary this year: since 2009, the agency has helped more than 200 clients and created more than 250 WordPress implementations. Over the last decade, the agency has created some of France’s most ambitious WordPress projects, such as site factories for BNP Paribas, a security-focused project for Dassault Aviation, and high traffic platforms with Free.fr.
Joining the WordPress VIP program allows the agency to offer a unique platform, meeting the most demanding business needs while maintaining strong agility and creativity.”
Note: This is part of a series of posts highlighting talks from the BigWP NYC meetup hosted at Postlight on the evening of November 13.
“People are wrestling with the same issues across the software industry,” declared Gina Trapani, Managing Partner at Postlight, during her talk at BigWP NYC.
Postlight is a newly-minted WordPress VIP Silver partner who builds digital experiences for clients like Goldman Sachs, the Obama Foundation, the National Audubon Society, and more. As a premier product, design, and development agency, the Postlight team is exposed to content management challenges across sectors and organizations large and small.
So, Gina took to the stage to address one of the questions clients often struggle with.
Pattern recognition
React is a popular JavaScript framework with more than a few fans. Unsurprisingly, countless companies are seeking the best software solution to deliver content to their React applications. Gina’s answer? For many scenarios, decoupled WordPress is the way to go.
After successfully arguing this case, the Postlight team found themselves writing the same code for the same architecture over and over again. So they decided to combine a front-end, back-end React/WordPress instance into a downloadable, user-friendly package.
Converting the decoupled doubters
With Postlight’s WordPress + React Starter Kit, users get two working example sites out of the box. Each site contains React components that implement common WordPress features like rendering pages, posts, taxonomies and content previews; in addition to custom post types with fields exposed via APIs.
The bottom line of the starter kit, explains Gina, is that WordPress works beautifully with modern technology and tooling.
Check out her full talk about creating the WordPress + React Starter Kit, including actionable tips for countering anyone who argues that WordPress doesn’t play nicely in forward-thinking software implementations.
BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in New York, join the meetup group. You’ll find groups for other cities there as well.
After multiple acquisitions, including Rolling Stone, PMC needed a streamlined approach to digital content management. Establishing a common framework helped PMC innovate across its entire portfolio. Today, all of PMC’s brands align around a common goal: driving revenue.
“They’re able to work across brands a lot better because there’s a common language there. It’s interesting to see how the things we’re streamlining within product and engineering have this knock-on effect across the entire company.”
—Gabriel Koen, Penske Media Corporation
To learn more about our work with PMC, including detailed results of their successful migration, download the executive summary.
This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here.
As the WordPress VIP team closes out another calendar year, we’d like to reflect on how far our clients, partners, and the broader enterprise WordPress community have come in 2019. So here are 10 highlights to celebrate on the way to an even more fruitful 2020.
1. The crew grew. Our parent company, Automattic, acquired Tumblr!
3. Gutenberg closed in on Phase 2. Since releasing the first phase of Gutenberg last year, over 50 million posts have been made in the new block editor. At WordCamp US, Automattic’s CEO Matt Mullenweg shared some of the latest and greatest features and blocks built in the Gutenberg framework and highlighted an example of inline newsletter creation built by VIP partner rtCamp for Mortgage Bankers Association.
4. Enterprises adopted custom blocks. As Gutenberg development work continued on the home front, WordPress VIP partners like Big Bite and clients like News Corp drove adoption of Gutenberg in the enterprise, building blocks that delight WordPress users and news consumers, too. See real-life examples of how custom blocks can accelerate content production in the Gutenberg for enterprises webinar recording.
5. We’re officially poised to disrupt. Did you know WordPress VIP competes in a $10B market? CEO Nick Gernert took the stage at WordCamp US to talk about why this open source software is ideal for enterprises. You can see the full recording of his talk, where he shows how clients like Capgemini, Hachette Book Group, and News Corp Australia take advantage of the agility, ownership, flexibility, and simplicity of WordPress at scale.
6. We put more power in your hands. Speaking of agility, client developers can now run core and custom WP-CLI commands on WordPress VIP hosted applications and environments, through the VIP-CLI tool. This is part of our effort to deliver tools that empower WordPress VIP clients to make quick and deliberate moves across their applications.
7. Clients experimented with conscious decoupling. In 2019, we’ve seen more enterprises shift to a “decoupled” or “headless” approach to WordPress, using React and other JavaScript frameworks for their front-end architecture. At BigWP NYC, product manager Rachael Trost demonstrated how Accuweather’s decoupled architecture delivers content via WordPress to APIs, local media partners, scrolling LED displays, and more.
8. We landed exciting opportunities. Demand for enterprise WordPress continued to grow, and we saw exciting launches with clients like Samsung, Hilton, NBC, Time, Telefonica, Alaska Airlines, Knight Foundation, Merck, and many more.
9. The partner network grew. To keep pace with this significant demand, we welcomed 21 additional agency partners, growing our presence in expanding verticals (like sports, healthcare, and ecommerce) and regions (like Turkey, Australia, France, and the Netherlands).
10. We gave back to the community that started it all. There’s now a dedicated landing page for Five for the Future, which highlights people and organizations devoting 5% of their resources to WordPress development. You may notice some familiar faces, including Automattic and our agency partners 10up, rtCamp, and Multidots.
We’ve got big plans for the coming year, and we bet you do, too. If you want to learn more about any of the above, let us know. We’re always pleased to hear from you. In the meantime, Happy New Year from all of us at WordPress VIP!
Note: This is part of a series of posts highlighting talks from the BigWP NYC meetup hosted at Postlight on the evening of November 13.
WordPress VIP featured partner Alley originally created their Publish to Apple News plugin to help users seamlessly submit and edit their Apple News content straight from the WordPress editor. Version one of the plugin automatically converts HTML content to JSON and sends it to Apple to publish via their API.
After the WordPress 5.0 update, which brought the new Gutenberg editing experience to core WordPress software, Alley began developing version two of the plugin, which provides full native support for Gutenberg. Chief plugin contributor and Alley’s director of software development Kevin Fodness recently shared learnings from this project at BigWP NYC.
All things considered
The biggest challenge of making the plugin fully Gutenberg compatible? “We had to embrace the future of WordPress while not losing users who weren’t fully embracing Gutenberg.” (Yet.)
In a simpler world, Gutenberg adoption would be binary. Either a site is taking advantage of the new software, or it’s not. However, in practice, business cases are nearly always more complex. In this case, many enterprise users have selectively enabled Gutenberg on some but not all of their content types within the same site. This creates a tricky scenario for plugin developers who need to ensure their product’s functionality across a dozen different platform scenarios.
Rethinking the metabox
Inspired by Yoast and Jetpack, Alley opted for the popular sidebar approach to integrating Gutenberg functionality directly into the plugin interface. Now, editors can configure Apple News settings in four sleek collapse/expand panels which replace the cumbersome metabox.
The end goal for this project was simple: provide a better experience for editors using the Apple News plugin. Achieving this goal was anything but simple, and in his talk, Kevin walks through Alley’s approach to updating the plugin–including all the things they broke along the way.
BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in New York, join the meetup group. You’ll find groups for other cities there as well.
The USA TODAY Sports Media Group’s portfolio was splintered across sites, brands, and platforms. So WordPress VIP helped build a common framework for all of its sites. Now, the Sports Media Group can optimize their content delivery without the headache of DevOps.
“By moving to WordPress VIP, we were able to not worry about downtime… Things like security we no longer have to think about. So this allows our team to focus on building awesome stuff.”
— David Parsons, Software engineer, USA TODAY
To learn more about our work with USA TODAY, including detailed results, download the executive summary.
This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here.
The block editor, part of the project known as Gutenberg, is one of the biggest changes to WordPress core software in over a decade and a half. It brings unprecedented agility for enterprises to customize media-rich content directly within the WordPress editor.
WordPress VIP featured partner agency Reaktiv recently worked with Xbox to build custom blocks that leverage Xbox’s existing design components to streamline workflows. Together, these new blocks reduce manual effort, speed up time to publish, and deliver a better user experience.
The day of BigWP SF, Reaktiv CEO Josh Eaton was celebrating Xbox’s successful launch on Gutenberg. In his presentation, Josh walked attendees through Reaktiv’s approach to implementing the block editor on four of the entertainment company’s regional sites.
So far, the project includes eight new custom blocks, including Countdown timer which adds a stopwatch-style ticker alongside sale items and automatically eliminates the entire post once the deal has expired.
Josh shared his biggest piece of advice for transitioning to the new block editor: iterate, iterate, iterate. With an enhanced ability to sync styling in the front and back ends, Gutenberg facilitates new processes that were previously impossible (or at the very least, cumbersome) in the old editor. If you’d like to explore what’s possible for the block editor in your organization, please get in touch.
You can see Josh’s full talk here:
BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in San Francisco, join the meetup group. You’ll find groups for other cities there as well.
Rising technical debt was bogging down VentureBeat’s team and performance. So they turned to WordPress VIP to handle updates, maintenance, and support. As a result, response time (and performance) have evolved from problematic to outstanding.
“The response time on the site was running 1,500 milliseconds and up. Once we finished the migration it’s down to 200 to 300 milliseconds, and often quite less. So basically it’s a tenth of what it was originally.”
— Steve Tidwell, Director of Technology
To learn more about our work with VentureBeat, including detailed results of their successful migration, download the executive summary.
This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here.
Note: This is part of a series of posts highlighting talks from the BigWP San Francisco meetup at the Henry J Kaiser Family Foundation on the evening of November 6.
WordPress VIP featured partner 10up recently worked with media company 9to5 to add light and dark mode support to its most popular sites, including 9to5Mac and 9to5Google. Jake Goldman, founder and president of 10up, took the stage at BigWP SF to discuss the project and provide a practical primer on supporting native, OS-level dark and light settings.
As of this year, all major operating systems and browsers have begun to support the ability to view different display modes (light and dark), based on user preference.
Far beyond aesthetics, dark mode is a major factor in improving accessibility for users who suffer from eye strain or other vision difficulties. Additionally, enabling dark and light mode options empowers users to personalize their experience with your content–which can improve engagement.
The good news? Dark mode is relatively easy to enable. It took 10up only about 30 people hours to set up five sites on the 9to5 network that shared an overarching layout.
In this talk, Jake walks through two approaches to achieve similar results. First, a CSS path to deliver content in light or dark mode based on a user’s predefined settings. Next, a JavaScript method to allow users to toggle between light and dark mode on their own, which defaults to user device settings.
Watch Jake’s full talk below:
BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in San Francisco, join the meetup group. You’ll find groups for other cities there as well.
The New York Post struggled to keep pace with the changing world of digital-first content. In critical need of new infrastructure, the Post migrated its proprietary CMS to WordPress VIP. Since then, the Post has enjoyed major gains in every key metric they track.
“Whether you wanted to look at it from a performance standpoint or in terms of speed metrics, or you wanted to look at downtime, or the traffic pre- and post-launch, all the data supported the decision that we made.”
— Remy Stern, Chief Digital Officer, New York Post
To learn more about our work with the New York Post, including detailed results of their successful migration, download the executive summary.
This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here.
The new WordPress block editor, known as Gutenberg, is the biggest change to the software in over 15 years.
Gutenberg introduces a brand new editorial interface designed to help cross-functional teams publish content better, faster, and leaner than ever before.
Yet few enterprises have realized the full extent of its capabilities.
Let’s change that.
Details:
This webinar, led by WordPress VIP featured partner Big Bite, showcases examples of how the block editor can implement design systems in custom blocks that streamline content creation.
The presentation is ideal for developers, marketers, project managers, and content creators who want to discover how blocks can help enterprise brands increase efficiency and accelerate workflows.
You will:
Learn the capabilities of the new WordPress block editor
Study real-life examples of custom publishing workflows that boost efficiency
Discover how custom blocks could improve your organization’s production capacity
Access a live Q&A with Big Bite design and development experts
Presenter: Jonny Waters, Big Bite
As head of design, Jonny leads on all of Big Bite’s creative direction and design standards. With 10+ years of experience in design and front end development, specifically complex UX processes and techniques, Jonny has a strong commitment to quality and continuous improvement — which he dedicates to improving the effectiveness of design in the WordPress community.
Capgemini is a multi-billion dollar international consultancy focused on leader technology services and digital transformation. Capgemini’s global workforce comprises 200,000 team members in over 40 countries. Capgemini underwent a huge re-platforming project, migrating their network of 38 sites from their legacy Drupal CMS to WordPress VIP.
Drupal had become a choke point, causing unnecessary production delays
Capgemini’s legacy Drupal CMS was no longer improving workflows or supporting their editorial needs. To make matters worse, Drupal’s lack of backward compatibility made the website increasingly unstable. Finally, the system no longer supported their digital roadmap. To make matters worse, teams across Capgemini were becoming frustrated with the lack of usability and extensibility. Understandably, teams created their own solutions outside the group platform. These workarounds created a governance nightmare.
Capgemini migrated 38 sites to WordPress—which immediately increased productivity
Capgemini had a clear requirement: their new platform would promote a decentralized approach to publishing and provide a workflow and communication framework to increase visibility into the production process. Migrating to WordPress quickly alleviated Capgemini’s content creation challenges.
“We needed a system and a piece of technology that would force a reckoning of our team members to actually learn what digital publishing is, and what digital marketing means today, in a bunch of different cultures, languages, and markets.”
— Parker Ward, Director, Content Marketing and Communications
Now, Capgemini’s teams deliver seamless user experiences across languages, cultures, and markets
WordPress VIP helped Capgemini leap into a new digital culture of creation with a robust, usable, and intuitive CMS. Now, the CMS supports Capgemini in delivering their business objectives and empowers their global network of teams to do their jobs effectively.
This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here.
According to Aaron, there are various models for finding the right people for a team, like T-shaped people and tree-shaped people. But what about Rorschach-shaped people?
When Aaron conducts job interviews, he prioritizes candidates who value learning. His number one priority? Building a team of people who are able to find creative solutions, rather than clever solutions. To do so, Jorbin has a few recommendations. These include proactively identifying weak spots (like a lack of diversity) and encouraging each person to find their “superpower.”
Watch Aaron’s full talk here:
BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in New York, join the meetup group. You’ll find groups for other cities there as well.
No matter where you are in the planning process, we’re happy to help, and we’re actual humans here on the other side of the form. 👋 We’re here to discuss your challenges and plans, evaluate your existing resources or a potential partner, or even make some initial recommendations. And, of course, we’re here to help any time you’re in the market for some robust WordPress awesomeness.
