Audiobook Creation Exchange Blog (ACX)

Last week, we checked in with a few newly minted Audible Approved Producers to share some of the knowledge they’ve picked up throughout their career. Today, our production professionals tell us the benefits of listening to audiobooks produced by others and reveal what they wish they’d known at the start of their careers.

Q: Is there anything you’ve learned from listening to audiobooks by other producers?

Paul Stefano: Yes, everything! I have taken some coaching, but I learn mostly by listening to some of the greatest narrators out there: Johnny Heller, Andi Arndt, PJ Ochlan, Scott Brick, Sean Pratt, and Jeffrey Kafer. Every time I listen to a book from a master, I learn some new technique—a way to voice a character, how to approach a certain scene, or tone. I have learned much of what I do now just by listening to my peers.

Travis Baldree: When I listen to other audiobooks, I’m usually paying attention to performance. I zero in on pacing, how a narrator uses silence, and how they use their breathing as part of the performance. I love to hear the many different approaches to character work and accents and how they perform dialogue for different genders. On the engineering side, when I was first starting and fine-tuning my mastering stack, I actually bought a CD of an audiobook that had some enviable engineering. I pulled up the audio into a DAW, and had a look at the waveform in a spectral view so that I could see in detail what the noise floor looked like and how the compression affected the final waveform as a frame of reference. It’s still fascinating to listen to the different mastering from book to book for a given narrator, and to note how it complements their performance.

Heather Masters: YES! I’ve noticed a trend in tone among different genres, which helps me to be able to offer more variety in my reads. For example, romantic comedies are often read at a quick pace with a warm tone, whereas in sci-fi/fantasy, the pace tends to be a little slower, more contemplative, as you’re often world-building and giving the listener time to imagine.  Becoming familiar with the style of the genres I love to narrate helps give me an edge in my auditions.

Rich Miller: I think I’ve learned a lot from listening to well-produced audiobooks, but it’s difficult to distill it down into concrete bullet points. For the most part, it’s about the performances: What did this narrator do to make me feel like they were telling me a story? Not just telling a story, but telling me a story.

Stephanie Quinn: I’ve learned about the flow and tempo needed for comfortable listening: not so fast that it’s hard to comprehend, but not so slow it’s annoying to listen to. Also, listening has helped me understand how much empty space is too much or too little between headings, sentences, paragraphs, sections, etc.

Marnye Young: Yes. I learned a lot about pacing and really allowing the text to breathe just like you do as an actor. I learned, as I had to learn as an actor, that not everything can have weight or nothing does. The character doesn’t know what they are going to say and that needs to come across in the storytelling. You are telling your listener this story for the first time and you must be just as surprised as your listener.

Aven Shore: Lots. Of course poor production matters—mispronunciations and mouth noises are distracting and devalue the product—but as a listener, I find that the performance trumps the production. The right performer telling the story well matters the most.

Q: What do you know now that you wish you’d known when you were first starting out?

Aven Shore: So many things! The incredible importance of proofing required The importance of keeping audible breaths in your recording at an un-distracting level. That there is a great distance between adequate and good.

I stick with narrating because I LOVE it and it feels right for me, but in the beginning I didn’t anticipate the intensity of learning and commitment that was ahead of me. If a new narrator expects a fast, easy, lucrative career change, they’ve got a shock in store. Your return corresponds to your investment—in equipment, in knowledge, in professional advice, in time and dedication. The learning curve is astonishing, even overwhelming, and ongoing as the industry grows. So it’s important to be invested and dedicated.

Paul Stefano: I did a tremendous amount of research on the industry before I started. I wanted to make sure I knew exactly how to record and master well, and be able to perform on a mic before I recorded one word on my computer. I am still learning things every day, but I believe you can’t start in this business (or any for that matter) the right way if you don’t have a firm understanding before you put yourself out there as a professional.

Travis Baldree: The importance of a well-treated treated space! It’s hard to understand how critical this is as a novice, but consider reaching out to a professional audio engineer that offers evaluations of recording spaces and your recorded audio, and secure their services—it’s money well spent. You generally want a fairly small, enclosed room with any noisy elements (like your computer) removed, covered on the interior by reflection-absorbing material. For a lot of narrators that’s a small walk-in-closet with a load of winter coats or blankets surrounding them, a wireless keyboard & mouse, a tablet, and a monitor cable strung under the door. You want to minimize the reflection of your voice from the surfaces around you—it bounces right off of hard materials, which makes you sound like you’re talking into a Folgers can. Of course, there’s more to it than just some winter coats—the dimensions of your space, the materials, the height of the ceiling, and your particular voice all factor in. You’re trying to have your voice sound natural and neutral, and not like you’re recording in a box—even though you are!

As far as isolation goes, you’re probably never going to have a perfectly soundproof space. Narrators shake their fists at leaf blowers the world over. There’s a lot you can control, but you’re mostly aiming to reduce the noise, since you can’t completely eliminate it, with the expectation that you’ll still have to take a break sometimes when the garbage truck idles outside.

Rich Miller: How important building relationships is in this industry. Fortunately, there are a lot of great narrators and producers out there, so I actually enjoy building those relationships! In every business, people want to work with someone they know, like, and trust. Having a personal rapport with potential clients is very important, as is trust: people need to know that they can count on you to turn in a consistent product on time, sometimes with very tight deadlines. So get to know people—go to APAC; if you’re in the New York area, go to APA socials; reach out to individuals with questions; be professional, but be a real person, because the people you want to get to know want to know who you are before they’ll be willing to hire you.

Stephanie Quinn: Once you’re over the learning curve, it’s fun and you meet some super-cool people along the way. 

Marnye Young: My worth! It sounds silly, but when I first started out I didn’t really understand that my skillset was worth something. I wasn’t a hack—I had an MFA from Yale and acting experience—but I thought “I know nothing and therefore I will charge nothing.” It is so important—do not undercut, short-change, or devalue yourself. If you are doing this and have made it this far, make sure that you charge what you are worth. Your talent, time, work ethic, and the heart that you bring to each project is worth a lot.

Get more advice from top tier ACX Producers here.