September 19, 2019 — VR is starting to approach the mainstream audience especially through the use of web VR, therefore becoming a new tool for communication. As a result, it becomes imperative to research usability and user experience of web VR platforms, even though standards and guidelines on the topic are still missing. This session will present my research on the topic, highlighting the importance of usability and user experience in new technologies.

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July 7, 2019 — Modern browsers, JavaScript libraries, and CSS3 have made it easier than ever to create exciting, dynamic animated experiences within web interfaces. But we have also seen the unfortunate side effect of trying to do too much: websites that are resource hogs, eating up bandwidth and slowing load times to a crawl, all for effects that are ultimately just there for the “show” factor. This talk will discuss how to use these animation skills for good: to establish context, convey status, give feedback, and yes, even add a little delight. Along the way, we’ll discuss the principles of animation that guide everything from your favorite feature films to the actions of a button on your screen, and learn how deliberate animation choices can improve the experience for your user.

March 6, 2019 — Στην ομιλία του θα μας αναλύσει τις βασικές αρχές του User Experience Design και πώς η εφαρμογή τους μας οδηγεί σε πιο επιτυχημένα ηλεκτρονικά καταστήματα. Όχι γενικά όμως. Γίνεται αναφορά σε συγκεκριμένο project το οποίο βελτίωσε σημαντικά όλους τους βασικούς του δείκτες και φυσικά τα κέρδη του. Καθώς η ανάπτυξη του έργου έγινε σε WordPress, θα αναφερθούν από την οπτική γωνία του design, τα πλεονεκτήματα και τα μειονεκτήματα της πλατφόρμας, αλλά και τα σωστά και τα λάθη της ομάδας που ανέλαβε το project.
Τέλος, κι επειδή πρόκειται για μεγάλο project, θα γίνει αναφορά στις αρχές που πρέπει να διέπουν τις αληθινές ομάδες που δουλεύουν για το Διαδίκτυο.

In his speech he will analyze the basic principles of User Experience Design and how their application leads us to more successful online stores. Not in general though. He will refer to a specific project that significantly improved all of its key indicators and, of course, its profits. As the development of the project was in WordPress, we will examine from the perspective of design, the advantages and disadvantages of the platform, but also the correct actions and mistakes of the team that took over the project.
Finally, and because it is a big project, there will be a reference to the principles that should govern the real groups working on the Internet.

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June 15, 2018 — How to leverage some of the most popular video game design principles to drive more engagement for your WordPress Blog or ecommerce site. Learn the basics of Status, Access, Power, and Stuff in order to find unique ways to implement these human behavior principles into your customer engagement strategy.

December 10, 2017 — Do you really know how your users are using your site? Do you know where they are coming from? Do you have any idea on what marketing paths are working best that you are currently using?

In this talk, we will go over real world examples and tools we use on a daily basis to improve our client’s user experiences by removing roadblocks and increasing conversions.

Buzzwords: Heat Maps, Screen Recording, Analytics, Link Tracking, and Effort

October 24, 2017 — The core principles of a great user experience are Content, Design & Functionality, and Speed. Some people say that we are living in the golden age of user experience but far too often we are technically trudging behind in providing rich and useful experiences and we especially lag behind when it comes to mobile-friendly websites. In fact, 53% of people will abandon a mobile site if it takes more than three seconds to load. Speed is a developer’s problem, a designer’s problem, and also a marketer’s problem. This presentation provides global and Canadian-specific facts and figures about how we are failing people visiting our websites and also covers the ways we can be improving our WordPress websites.

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September 28, 2017 — La conférence présenterais les enjeux et la pertinence d’une collaboration entre UX designer et développeurs. En utilisant le case study d’un projet entièrement réalisé avec wordpress, nous présenterons les plugins utilisés, les challenges rencontrés et comment notre collaboration dès la première journée aura permis d’anticiper les problèmes tant du côté dev que du côté client.

June 27, 2017 — Generic masculine terms in the microcopy of a user interface can be difficult to get rid of. In English, many male-centric terms can simply be replaced by more inclusive synonyms, for other languages the exclusion of women is embedded in their very grammar. Since WordPress has committed to “design for the majority”, translation editors face a problem way bigger than just translating as many plugins and themes in as short of a time as possible. This is the story of how just the language we use can exclude people, and how translators play an important role in empowering users through localisation.

June 6, 2017 — Jesse Friedman has been building websites for 18 years, and exclusively with WordPress since 2006. Since then he has written several books, taught hundreds of students as a professor, and organized dozens of local meetups (and even a few WordCamps along the way).
In his talk he explain how to build an MVP (minimal viable product). We’ll start by stripping out all the bloat, get rid of all those widgets and start with naked content. Then and only then we’ll start to methodically add features, as they are needed. You will be amazed how much your visitors enjoy just reading your content and engaging with you through simple solutions.

You’ll walk away with practical strategies around:
– Building content driven websites
– Gaining traction and increasing engagement
– Elegantly monetizing your blog
– Plus 5 experience tips that will make your website 1 of a kind

June 6, 2017 — The most important factor for people in web design is, that it makes it easy for them to find what they want. Yet, so many websites are so poorly structured, that it’s impossible to do so. If you want to learn what content should be on your site or how your menu should be structured: this talk is for you.

Information architecture is something serious, however, the majority of businesses have structured their sites in an bad way, using the ITTIR-method – “I think this is right”. While common sense is a useful tool and a lot of sites are very simple (e.g. 5 pages total), there’s a better way to go about it. If you already have tens of pages on your site, you should do proper information architecture analysis. Guiding people through the vast amount of information on offer is something that requires thought and research. Intuitive navigation doesn’t happen by chance. So don’t jump the visual part of of your webdesign too quick, but take plenty of time to think about the architecture of the information you offer on your site.

This helps you answer user’s four most important questions when they arrive at a website:

Am I in the right place?
Do they have what I am looking for?
Do they have anything better (if this isn’t what I want)?
What do I do now?
After this talk you’ve learned what content should be on your website and how you should structure it.

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