November 18, 2019 — Suchmaschinenoptimierung bedeutete für viele Menschen lange einfach nur, ein bestimmtes Keyword – also eine Suchanfrage, nach der besonders viele Menschen auf Google suchen – so oft wie möglich auf eine Seite zu packen, wie nur irgend möglich. Heraus kamen “optimierte SEO Texte”, die für den normalen User grausam zu lesen waren. Diese Zeiten sind zum Glück vorbei. Heute schreiben wir unsere Texte für den User und konzentrieren uns nicht mehr auf ein einzelnes Keyword, sondern auf ein Thema.
Damit deine Texte auf Google & Co aber trotzdem gefunden werden, sollte gibt es ein paar Regeln die man noch immer beachten sollte.
In diesem Vortrag wird gezeigt, wie man überhaupt herausfindet nach was deine User suchen, welche Tools dir helfen zu verstehen, was sich deine User von deinen Inhalten erwarten und wie du deine Inhalte dann am besten aufbaust und strukturierst, um dem gerecht zu werden.

October 31, 2019 — Internet privacy is more important now than it’s ever been. In 2017 the Department of Justice approached DreamHost with a problematic subpoena for customer data. When the request was refused, an avalanche of international media attention followed, bringing the issue of internet user privacy to the global stage.

In this case study, Brett Dunst discusses how one company used its core values to turn a public dispute over website logs with the DOJ into a wildly successful global campaign for internet privacy, and why open platforms like WordPress are so important to preserving a free and open internet, especially in times of crisis.

October 29, 2019 — Regardless of how passionate we are about our niches, blog posts don’t always flow effortlessly out of our brains. Luckily, there are some great ways to get your readers to generate high-quality content for you. And WordPress has excellent tools to help you accomplish this. We’ll discuss different options for user-generated content, how to select an option that aligns with your goals for your website, and how to engage and encourage reader participation and contributions. We’ll look at examples of WordPress plugins for a few types of content.

October 25, 2019 — 網上內容免費，是常識吧？其實不然。
上過網的人，幾乎都聽過遇過「404 Not Found」，卻幾乎沒有人知道「402 Payment Required」的存在。打從互聯網初期已經預留的 402 狀態碼，反映部分網頁需要收費才符合原初的網絡「常識」。然而一路發展下來，免費內容成為壓倒性的主流，營運者只能倚靠廣告收益，最大的互聯網公司 Google、Facebook 等在此潮流中得到大部分好處，反而大量內容生產者只能艱苦經營。

其實內容收費生態持續在演變，付費牆模式走了十多二十年，到近年才有眉目，其中以電影、音樂、書本、遊戲等比較成熟的產業結構為主。 基於 WordPress 的內容創作，是否也可以抓住收費內容的商業模式，令創作者可以專注內容創作的品質，直接由內容消費者買單？

Presentation Slides »

September 18, 2019

September 16, 2019 — We all know a content calendar keeps you on track as a blogger, but how do you know what REALLY matters to your audience? Jen Miller explains how support queues, readers’ questions, and on-page tracking allow bloggers to remain agile, pivoting as needed, to enhance the reader’s experience and increase website traffic. You’ll be given a 7 step formula that allows you to easily create cornerstone content and resonate with your audience. Step into 2018 prepared. Increase visibility in the new year by incorporating an agile calendaring method.

September 15, 2019

September 14, 2019

August 26, 2019 — This is the content strategy framework that I use to generate income for my agency as well as my clients.

– Content multiplication strategy to leverage from 1 source of content to be across 5 channels
– Lead generation concepts and how to implement with SEO and other marketing channels

August 11, 2019 — WordPress agencies and freelance designers and developers can improve their client’s website projects by incorporating content-strategy best practices into their workflows. Anyone who has built more than one website has developed a good array of content strategy skills. I’ll show how to plug those skills into a proven framework for crafting an actionable, state-of-the-art website content strategy. If you’ve ever used “lorem ipsum” copy as you struggled to extract content from your client the day before launch, this talk is for you.

Presentation Slides »