‘Exploring the effect of
the real-time web on branding, marketing & communications’
The confines of space and time have
been eliminated as Perth, one of the most geographically isolated
cities in the world, finds new ways of connecting, interacting and
engaging with global audiences through the real-time web.
Social media tools such as Twitter,
live-blogging, Facebook, Youtube and other social networking
applications have become big news as they transform business
communications. The immediate nature and rapid growth in popularity
of these tools are forcing businesses to find new and relevant ways
to interact with their consumers.
The emergence of the real-time web
has been influential within Perth businesses as it creates a mode of
communication which is interactive, international and most
importantly immediate. The rules of customer engagement are changing
and businesses across a wide variety of sectors are increasingly
using social networking tools to communicate and respond.
Media140 Perth will probe discussions around
the influence of the real-time web and its impact on brand
engagement, marketing plans and communications practises.
To be held at the iconic Perth Town
Hall, the event is expected to attract up to 360 participants from a
range of industries and sectors.
http://www.media140.com/perth
