Series & Reports
Uncover actionable data and insights.
How Instagram is Bringing People and Brands Closer Than Ever
Discover what people want from brands on Instagram and explore ways marketers can connect with Instagrammers along their shopping journeys.
The 2019 Topics & Trends Report from Facebook IQ
Discover which topics are taking hold in conversation across Facebook, and are on the cusp of going mainstream in the year ahead.
Hack the Future
The world is changing—fast. And the future is brimming with opportunity. “Hack the Future” builds on "Shifts for 2020" by taking a deeper dive into emerging trends—from the evolution of work to redefinition of reality. Leverage these future-forward insights to boost brand relevance and drive business growth.
Measuring True Business Value
Measurement strategies like incrementality and attribution are helping marketers make more effective decisions. Explore how you can implement these techniques to determine the true business value of your next campaign.
Lifetime Value Marketing
Gain more insight into value-based marketing and discover ways to start implementing value-based thinking into your marketing strategies today.
Connecting with Local Shoppers
Explore why people choose to shop locally—and what that means for small businesses looking to connect with their communities. Then take our quiz to discover which type of small business marketer you are most like, and what that means for your marketing strategy.
Before and After Baby
See how new parents’ shopping priorities change throughout the early parenthood journey, and discover why they turn to Facebook and Instagram.
How Messaging Moves Business
Mobile messaging apps are on the rise, and they’re transforming consumer expectations, reshaping the path to purchase and opening the door to more meaningful connections between people and businesses. Explore the future of communication.
From Browsing to Buying
What’s the difference between a shopper who takes 20 days to complete an online purchase and one who takes 4 days? Here's what we found when we looked at signals to unpack the specialty retail category.
Down to Business
Read on to discover how business decision makers spend time on Facebook, talk about business, and use our platform.
A Merry Mobile Holiday
To have not just a merry 2017 holiday season, but also year ahead, read on to discover the who, when and why of mobile shopping during the Holidays.
45up Series
Learn how people ages 45up in France, Italy and the UK are using tech to stay physically, mentally and socially active, and challenging popular perceptions of aging.
Meet the Parents Series
Parenthood is mobilehood. Discover how parenting has evolved in light of parents’ new partner in hand—technology.
The Thumb is in Charge Series
Mobile has become a constant in people’s shopping journeys. Learn how to keep pace with the new path to purchase in this series.
Moments that Matter
Mobile has become a constant in people’s shopping journeys. Learn how to keep pace with the new path to purchase in this series.
