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Ever wondered what happens to people's way of speaking when they suffer from Alzheimer's disease? What hypnotic language is? How linguists can help solve a crime? Why it is sometimes so difficult for teachers to communicate with their pupils effectively (or the other way around, as a matter of fact)? How language scientists collect their data? If so, this blog is the place to find out! If not, well, it's about time to start asking these questions. Our authors, students who are on their way to becoming experts on language as well as linguistics researchers, are keen to provide answers. They tell you fascinating stories about what Applied Linguists explore, and how they do it.