Marketing CRM

Whether you’re starting from scratch with CRM or bringing an existing audience into Mailchimp, connecting your store and keeping all your contact data in Mailchimp helps you stay organized and improve your marketing. Best of all, our audience dashboard will help you get to know your audience at a glance, visually showing you segments within your audience data that you can send targeted campaigns to with just a few clicks.

With all your contact data in one place, it’s easy to use Mailchimp’s segmentation tools to find exactly who you need to talk to. Segments, tags, and groups work in slightly different ways to help you create your own organizational structure and keep track of everything you learn about contacts as you grow.

Mailchimp makes it easy to gain insights about your audience—from a bird's eye view or at an individual level. Our growth, engagement, and revenue reports will help you discover patterns in audience behavior and see what’s working with your marketing. Contact profiles let you meet the people behind the numbers, so you can dive in and see what actions have led to a purchase, leave notes about individual preferences, and more.

Once you’ve organized your customer data, you can start using those insights to make sure your marketing speaks to individual customers across marketing channels. Use Mailchimp’s personalization and automation tools to make campaigns feel like a 1-on-1 conversation—sending the right message at the right moment, and always making the right product recommendations.