OpenX Real-Time Guaranteed
Real-Time Guaranteed (RTG) is the industry’s first solution to enable direct, guaranteed deals executed with programmatic technology with audience syncing and forecasting. It combines the business terms of direct-sold deals with the benefits of real-time bidding technology, giving publishers access to guaranteed demand, and advertisers priority access to premium inventory through a programmatic channel. In addition to increased access, superior forecasting and audience syncing produce a targeted volume guarantee that provides certainty of delivery and spend for each deal.
OpenX Programmatic Direct 101 for Buyers
A cheat sheet for buyers
Private Marketplaces, Automated Guaranteed, Programmatic Guaranteed — the ad tech world is filled with various buying channels and so much new terminology. But we’ll make sure you stay ahead of the curve with this easy cheat sheet!
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Maximizing Value for Brands & Marketers
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