Following a year of incredible momentum, we’re excited to welcome new members to Reddit’s East Coast leadership team and share growth plans for our expanding presence in New York City.
2018 and Today
In 2018, we made a number of important hires and rolled out new ad products and user experiences at an incredible rate — all in an effort to make Reddit more welcoming to both users and advertisers. At the start of 2019, the business team is focused on building out the offering and responding to the needs of the market. While our strategy touches every part of the organization, we’ve made a dedicated investment in growing our New York team.
Today, were excited to welcome new leadership for New York’s Brand Partnerships organization and announce the creation of Reddit’s first-ever East Coast engineering team, focused on ads optimization and machine learning.
Introducing Mary Ann Belliveau
We’re thrilled to welcome digital media veteran, Mary Ann Belliveau, as Senior Director of Brand Partnerships! In her new role, Mary Ann will bring her leadership and expertise with Fortune 500 companies and their agencies to lead the East Coast sales organization and help welcome an emerging class of advertisers to the platform.
Mary Ann has more than 20 years of sales leadership, business development and operational experience. Prior to joining Reddit, Mary Ann was the National Health and Wellness Director at Twitter, where she grew and developed Twitter’s Health and Wellness practice, driving the team’s strategy, revenue, industry and consumer insights, product insights, thought leadership and sales management. Before Twitter, Mary Ann spent 11 years at Google, where she was a founding member of Google’s Industry Development and Marketing Team.
“Mary Ann’s hire is a reflection of what we’ve accomplished and where we’re going,” says Jen Wong, Reddit’s COO. “2019 is the year we capitalize on the momentum from last year and the interest in the market, and we couldn’t be more excited to attract this level of talent and leadership to the organization at such a pivotal time.”
New Ads Engineering Team
In addition to growing our Brand Partnerships team, we’re excited to launch Reddit’s first-ever East Coast ads engineering team. The team, which rolls up to our VP of Ads Product and Engineering, Shariq Rizvi, is focused on leveraging machine learning to optimize the ad experience for users and maximizing efficiency for advertisers.
“Reddit’s East Coast engineering investment is emblematic of the talent in the market and the need to build solutions closer to Madison Avenue, says Shariq Rizvi, Reddit’s VP of Ads Product and Engineering. “Machine learning for ads optimization is a new frontier for Reddit, and we’re growing the NYC engineering team to take advantage of the deep pool of talent NYC has to offer.”
We’re thrilled to welcome Mary Ann and the entire ads optimization team. Please keep your eyes peeled for job postings and more growth at Reddit NYC and beyond!
